HOOAH WI

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2023

Legal Domicile

Phone

9206801684

Tax Period

2023-01-01 to 2023-12-31

HOOAH WI, founded in 2023, is a small nonprofit in the Public & Societal Benefit sector that reported $598K in total revenue in fiscal year 2023. The organization ran a surplus of $321K, a strong 54% operating margin.

Mission

Eliminate suicide with a proactive approach to the overall wellness of service members, veterans, and their support systems through programs and certified professionals.

Program Service Accomplishments

Program 1

Expenses: $50,396 Revenue: $0

WARRIOR WELLNESS This program provides direct mental health support to veterans and their families who struggle with PTSD, TBI, and trauma coping. Our partnership with certified trainers and...

WARRIOR WELLNESS This program provides direct mental health support to veterans and their families who struggle with PTSD, TBI, and trauma coping. Our partnership with certified trainers and professionals who consistently evolve their approach to treating these issues in a way that feels manageable for the veteran is what allows us to be uniquely positioned and desired for this service. This program offers a low barrier for entry and unique extra-curricular activities including two-day retreats and project nights that allow for alternative experiences to develop relationships with other veterans and create comfort in learning and growing in new and healthy lifestyles and skills.

Program 2

Expenses: $20,490 Revenue: $0

YOGA FOR VETERANS This program was developed to allow for an introductory opportunity and growth of a wellness activity that is proven to assist with coping with PTSD, anxiety, and depression, and...

YOGA FOR VETERANS This program was developed to allow for an introductory opportunity and growth of a wellness activity that is proven to assist with coping with PTSD, anxiety, and depression, and overall well-being. Our partnership with various yoga studios throughout the state offer regular classes to veterans at no cost and a discount to significant others, allowing them to develop a healthy lifestyle option together. The experience creates another opportunity for veterans to meet others who have shared life experiences, which is often said to be a need.

Program 3

Expenses: $20,328 Revenue: $0

OPERATION COLDSNAP This program was developed in partnership with a Wisconsin-based heating, ventilation, and air-conditioner to provide tune-ups, servicing, and replacement of furnaces in the homes of combat veterans and gold-star families. Often times this is an unforeseen expense for an individual or family. Due to the importance of this utility, HOOAH WI and the HVAC partner make the repair or replacement a priority and have the work done at no charge and less worry to the veteran/family.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $593,756

Program Service Revenue $0

Investment Income $4,168

Other Revenue $0

TOTAL REVENUE $597,924

Expense Breakdown

Grants Paid $187,806

Salaries & Benefits $0

Fundraising Expenses $57,142

Program Expenses $196,139

Other Expenses $89,525

TOTAL EXPENSES $277,331

Year-over-Year Comparison

	2023	2022	Change
Revenue	$597,924	N/A	N/A
Expenses	$277,331	N/A	N/A
Net Income	$320,593	$0	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

200

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
William Kocken	President	5	Officer Director	$0	$0	$0
Scott Conklin	Vice President	5	Officer Director	$0	$0	$0
Chelsea Kocken	Secretary	5	Officer Director	$0	$0	$0
Tamara Van Schyndel	Treasurer	5	Officer Director	$0	$0	$0
Dean Roddy	Director	5	Officer	$0	$0	$0
Rhonda Ferrel	Director	5	Officer	$0	$0	$0
Christopher Vincent	Director	5	Officer	$0	$0	$0
Jeremy Van Beek	Director	5	Officer	$0	$0	$0
Jason Ripp	Director	5	Officer	$0	$0	$0
Hattie Liebman	Director	5	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$597,924	$277,331	$330,593	$320,593