ILLUMINATIVE INC

NARRATIVE POWER AND IMPACT (NPI) HOUSES RESEARCH-INFORMED STORYTELLING, DIGITAL ORGANIZING, NARRATIVE STRATEGY, MEDIA RELATIONS, AND RAPID RESPONSE COMMUNICATIONS THAT EDUCATE, ENGAGE AND ACTIVATE NATIVE AND ALLIED AUDIENCES AROUND KEY NATIVE ISSUES. THROUGH THIS PROGRAM, WE BUILD NARRATIVE POWER FOR NATIVE PEOPLES BY GENERATING, ACTIVATING, AND INVESTING IN NATIVE AUTHORED NARRATIVES AND CREATIVE CONTENT ACROSS MEDIA PLATFORMS TO GROW AND MOBILIZE MASS AUDIENCES WHO BETTER UNDERSTAND AND SUPPORT NATIVE PERSPECTIVES.IN 2025, WE COMPLETED A FULL WEBSITE REFRESH TO CENTER OUR HISTORICAL AND NEW RESEARCH. ILLUMINATIVE LAUNCHED INDIGENOUS HOUSE, A PROJECT TO INVEST DIRECTLY INTO CONTENT CREATORS TO DEVELOP AUDIENCES THAT ARE VALUE ALIGNED. THE PROJECT IS AN OPPORTUNITY FOR EXPERIMENTATION, LEARNING, AND CREATIVITY, AS IT SEEKS TO REPLICATE SUCCESSFUL NARRATIVE ECOSYSTEM MODELS FOR VALUES ALIGNED CONTENT. BY LEVERAGING VALUES-BASED MESSAGING, WE CAN BUILD A NARRATIVE THAT RESONATES WITH A BROAD AUDIENCE AND CREATE A SENSE OF SHARED PURPOSE AND COMMONALITY THAT BRIDGES SOCIETAL DIVIDES. ILLUMINATIVE ALSO TRANSITIONED OUR MAIN SOCIAL MEDIA CHANNELS IN SERVICE OF THE LEGACY PROGRAM INDIGENOUS HOUSE.

POP CULTURE & MEDIA SEEKS TO ADVANCE INSTITUTIONAL EQUITY FOR NATIVE PEOPLES THROUGHOUT THE ENTERTAINMENT AND MEDIA ECOSYSTEM. THROUGH THIS PILLAR, WE EDUCATE AND ENGAGE INDUSTRY PROFESSIONALS IN BEST PRACTICES FOR NATIVE REPRESENTATION, SUPPORT NATIVE CREATIVES THROUGH CAREER PATHWAY PROGRAMS, AND ENGAGE IN INTERNAL AND EXTERNAL ADVOCACY, ACCOUNTABILITY AND CONTENT AND TALENT TRACKING TO CREATE STRUCTURAL CHANGE. ILLUMINATIVE WAS HONORED TO PRESENT THE TOP-LEVEL FINDINGS OF OUR RESEARCH AT THE NATIONAL CONGRESS OF AMERICAN INDIANS ANNUAL CONFERENCE IN OCTOBER 2025.