MEDICINAL MEDIA INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2023

Legal Domicile

Principal Officer

MELISSA WILSON

Phone

5129446164

Tax Period

2024-01-01 to 2024-12-31

MEDICINAL MEDIA INC, founded in 2023, is a small nonprofit in the Arts, Culture & Humanities sector that reported $717K in total revenue in fiscal year 2024. Revenue fell 28% from the prior year — a significant decline worth monitoring. Expenses of $906K exceeded revenue, resulting in a 26% operating deficit.

Mission

MEDICINAL MEDIA IS A NONPROFIT USING CREATIVE EXPRESSION AND DIGITAL STORYTELLING TO SUPPORT MENTAL HEALTH. OUR PROGRAMS MAKE EMOTIONAL WELLNESS MORE ACCESSIBLE THROUGH ART, SOUND, AND NARRATIVE. IN 2024, WE SERVED A BROAD AUDIENCEINCLUDING YOUNG PEOPLE AND THEIR FAMILIESVIA PLATFORMS LIKE YOUTUBE, INSTAGRAM, TIKTOK, AND OUR WEBSITE. WEEKLY VIDEOS AND ARTICLES EXPLORED THEMES SUCH AS ANXIETY, IDENTITY, SELF-CARE, AND CONNECTION, WHILE PILOT INITIATIVES BEGAN CENTERING YOUTH VOICE AND INTERGENERATIONAL STORYTELLING AS OUR FUTURE FOCUS.

Program Service Accomplishments

Program 1

Expenses: $560,955

CONTENT & CAMPAIGNS: IN 2024, MEDICINAL MEDIA PRODUCED AND SHARED CREATIVE MENTAL HEALTH CONTENT ACROSS MULTIPLE PLATFORMS, REACHING A GLOBAL AUDIENCE. THIS INCLUDED REGULAR DIGITAL POSTS OF...

CONTENT & CAMPAIGNS: IN 2024, MEDICINAL MEDIA PRODUCED AND SHARED CREATIVE MENTAL HEALTH CONTENT ACROSS MULTIPLE PLATFORMS, REACHING A GLOBAL AUDIENCE. THIS INCLUDED REGULAR DIGITAL POSTS OF ARTICLES, ART, AND VIDEOS, AND VARIED DOCUMENTARY DEVELOPMENT AND PRODUCTION, INCLUDING CAMPAIGNS CENTERED ON SOMATIC MINDFULNESS, MENTAL HEALTH-BASED INTERVIEWS, AND DIGITAL THERAPEUTICS. OUR CONTENT WAS VIEWED MILLIONS OF TIMES ACROSS OUR PLATFORMS, PROVIDING ACCESSIBLE, CREATIVE TOOLS FOR EMOTIONAL SUPPORT AT SCALE. PARTNERSHIPS & COLLABORATIONS: WE PARTNERED WITH VALUES-ALIGNED ORGANIZATIONS SUCH AS INDEPENDENT NEWS AND PRODUCTION OUTLETS IN THE FRONTLINES OF UKRAINE; DIGITAL THERAPEUTICS WEST AND THE AUGMENTED EXPO IN LOS ANGELES, NEUROSCAPE LABS AT UCSF, AND NONPROFIT MENTAL HEALTH ORGANIZATIONS UNLIKELY COLLABORATORS AND THE HI HOW ARE YOU FOUNDATION. THESE AND OTHER COLLABORATIONS AMPLIFIED OUR ABILITY TO BRING HEALING-CENTERED STORYTELLING TO DIVERSE AUDIENCES. COMMUNITY ENGAGEMENT & GROWTH: MEDICINAL MEDIA HELD A GLOBAL VIRTUAL WELLNESS EVENT WITH ADRIENE MISHLER OF FIND WHAT FEELS GOOD, RAISING 21,857. THROUGH TICKET SALES WHILE DELIVERING A LIVE CREATIVE WELLNESS PRACTICE TO PARTICIPANTS WORLDWIDE. WE ALSO ADVANCED OUR TRANSITION TOWARD YOUTH-CENTERED AND FAMILY MENTAL WELLNESS PROGRAMMING, AND GREW OUR SUBSCRIBER BASE ON SOCIAL CHANNELS BY OVER 100,000.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $695,632

Program Service Revenue $0

Investment Income $0

Other Revenue $20,972

TOTAL REVENUE $716,604

Expense Breakdown

Grants Paid $0

Salaries & Benefits $609,010

Fundraising Expenses $119,391

Program Expenses $560,955

Other Expenses $296,934

TOTAL EXPENSES $905,944

Year-over-Year Comparison

	2024	2023	Change
Revenue	$716,604	$1,000,500	-0.3%
Expenses	$905,944	$746,728	+0.2%
Net Income	$-189,340	$253,772	-1.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MELISSA WILSON	PRESIDENT	12.00	Officer Director	$0	$0	$0
TERRY GROSS	SECRETARY	3.00	Officer Director	$0	$0	$0
NANEA REEVES	TREASURER	3.00	Officer Director	$0	$0	$0
JADA PINKETT SMITH	BOARD MEMBER	2.00	Director	$0	$0	$0
ADRIENE MISHLER	BOARD MEMBER	2.00	Director	$0	$0	$0
MIKE WILSON	EXECUTIVE DI	40.00	Director	$0	$0	$0
JENNIFER JEMISON	CREATIVE DIR	43.00	Highest	$172,640	$0	$172,640

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$716,604	$905,944	$69,816	$-189,340
2023	$1,000,500	$746,728	$259,505	$253,772