PLANNED PARENTHOOD DIRECT INC

EIN: 922862469 501(c)(3) Health Care

WILMINGTON, DE

Total Revenue
$6,849,283
Total Expenses
$7,009,009
Total Assets
$2,739,952
Net Assets
$2,418,464
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2023
Legal Domicile
DE
Principal Officer
LAURA MACKAY
Phone
3025979166
Tax Period
2024-07-01 to 2025-06-30

PLANNED PARENTHOOD DIRECT INC, founded in 2023, is a community nonprofit in the Health Care sector that reported $6.8M in total revenue in fiscal year 2024. Revenue fell 25% from the prior year — a significant decline worth monitoring.

Mission

TO BRING DIGITAL-FIRST, PLANNED PARENTHOOD CARE AND EXPERTISE TO MORE PEOPLE IN MORE PLACES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,428,474
Program Service Revenue $3,336,898
Investment Income $83,911
Other Revenue $0
TOTAL REVENUE $6,849,283

Expense Breakdown

Grants Paid $0
Salaries & Benefits $3,372,774
Fundraising Expenses $0
Program Expenses $5,162,120
Other Expenses $3,636,235
TOTAL EXPENSES $7,009,009

Year-over-Year Comparison

2024 2023 Change
Revenue $6,849,283 $9,149,382 -0.3%
Expenses $7,009,009 $6,242,480 +0.1%
Net Income $-159,726 $2,906,902 -1.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
11
Independent Members
10
Employees
37
Volunteers
12

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$598,836
Total Directors
13
$201,943
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LAURA MACKAY CEO/PRESIDENT 40.00
Officer Director
$200,482 $1,461 $201,943
NEIL PATEL BOARD CHAIR 1.00
Officer Director
$0 $0 $0
ANDREA LETI BOARD VICE CHAIR 1.00
Officer Director
$0 $0 $0
MELISSA REED TREASURER 1.00
Officer Director
$0 $0 $0
SUZANNE GREENBERG SECRETARY 1.00
Officer Director
$0 $0 $0
NATASHA BHUYAN BOARD DIRECTOR 1.00
Director
$0 $0 $0
COLLEEN FOSTER BOARD DIRECTOR (THRU OCT 2024) 1.00
Director
$0 $0 $0
REBECCA GIBRON BOARD DIRECTOR 1.00
Director
$0 $0 $0
TANIA S MALIK JD BOARD DIRECTOR 1.00
Director
$0 $0 $0
PAULETTE MCELWAIN BOARD DIRECTOR 1.00
Director
$0 $0 $0
LEAH SPARKS BOARD DIRECTOR 1.00
Director
$0 $0 $0
ZARI WATKINS BOARD DIRECTOR (THRU MAY 2025) 1.00
Director
$0 $0 $0
SHARON WIENBAR BOARD DIRECTOR 1.00
Director
$0 $0 $0
VANESSA JOHNSON COO (THRU MAY 2025) 40.00
Officer
$230,714 $15,337 $246,051
ZACHARY ROSE DIRECTOR OF FINANCE 40.00
Officer
$139,240 $11,602 $150,842
STEPHEN TOTH CTO (THRU OCT 2024) 40.00
Highest
$185,938 $6,799 $192,737
KRISTINA FRANTZ CSO (THRU SEP 2024) 40.00
Highest
$157,035 $18,509 $175,544
JEREMY WALTON SOFTWARE ARCHITECT 40.00
Highest
$135,447 $11,334 $146,781
MUSSA ISLAM SR. INFRASTRUCTURE SECURITY ENG. II 40.00
Highest
$133,967 $22,259 $156,226
JORDAN MILLER THRU NOV 2024 SR. FRONT END ENGINEER 40.00
Highest
$128,399 $10,180 $138,579
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $6,849,283 $7,009,009 $2,739,952 $-159,726
2024 $9,149,382 $6,242,480 $3,066,478 $2,906,902
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