TRAVEL SALEM

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

ANGIE VILLERY

Phone

5035814325

Tax Period

2024-07-01 to 2025-06-30

TRAVEL SALEM, founded in 1984, is a community nonprofit that reported $2.9M in total revenue in fiscal year 2024. Revenue grew 18% year-over-year, indicating healthy expansion.

Mission

INSPIRE TRAVEL AND FOSTER ECONOMIC PROSPERITY BY HARNESSING OUR DESTINATION'S UNIQUE VALUE PROPOSITION THROUGH PARTNERSHIP, INNOVATION, AND RESPONSIBLE DEVELOPMENT THAT ENHANCES THE VISITOR EXPERIENCE AND ENRICHES THE LIVES OF RESIDENTS.

Program Service Accomplishments

Program 1

HELPING DRIVE $793.3 MILLION IN TOURISM ECONOMIC IMPACT TO THE REGION IN THE CURRENT FISCAL YEAR.

Program 2

HELPING DRIVE $5 MILLION IN TRANSIENT OCCUPANCY TAX TO SALEM IN THE CURRENT FISCAL YEAR.

Program 3

SECURING $2.8 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS:MEDIA - $1,234,079IN-KIND...

SECURING $2.8 MILLION IN DONATED PRODUCTS AND SERVICES TO SUPPORT THE ORGANIZATION'S MISSION. THE DONATED PRODUCTS AND SERVICES RECEIVED DURING THE YEAR IS AS FOLLOWS:MEDIA - $1,234,079IN-KIND SERVICES - $458,486WILLAMETTE VALLEY ASSOCIATION/ REGIONAL - $1,057,430VISTOR'S GUIDE - $83,507ADVERTISING - $25,267

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,465,476

Program Service Revenue $1,346,148

Investment Income $7,098

Other Revenue $130,519

TOTAL REVENUE $2,949,241

Expense Breakdown

Grants Paid $29,670

Salaries & Benefits $1,177,486

Fundraising Expenses $0

Other Expenses $1,659,860

TOTAL EXPENSES $2,867,016

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,949,241	$2,489,879	+0.2%
Expenses	$2,867,016	$2,775,270	+0.0%
Net Income	$82,225	$-285,391	-1.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$244,153

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AUSTIN MCGUIGAN	CHAIR	1.00	Officer Director	$0	$0	$0
JOHN PATACCOLI	VICE CHAIR	1.00	Officer Director	$0	$0	$0
TOBY OLSEN	DIRECTOR/PAST CHAIR	1.00	Officer Director	$0	$0	$0
GREG LEO	SECRETARY	1.00	Officer Director	$0	$0	$0
DINO VENTI	TREASURER	1.00	Officer Director	$0	$0	$0
MATT SMITH	STPA	1.00	Officer Director	$0	$0	$0
COURTNEY KNOX BUSCH	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS NEIDER	DIRECTOR	1.00	Director	$0	$0	$0
COUNCILOR SHANE MATTHEWS	DIRECTOR THRU 6/25	1.00	Director	$0	$0	$0
CAROLE ASTLEY	DIRECTOR	1.00	Director	$0	$0	$0
JASON BRANDT	DIRECTOR THRU 6/25	1.00	Director	$0	$0	$0
COMM KEVIN CAMERON	DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE CORDOVA	DIRECTOR/STPA	1.00	Director	$0	$0	$0
KIM GREWE-POWELL	DIRECTOR	1.00	Director	$0	$0	$0
CHRISTOPHER HOLLAND	DIRECTOR	1.00	Director	$0	$0	$0
SHAWN IRVINE	DIRECTOR	1.00	Director	$0	$0	$0
ELAINE OWEN	DIRECTOR	1.00	Director	$0	$0	$0
MALLORY PHELAN	DIRECTOR	1.00	Director	$0	$0	$0
YVONNE PUTZE	DIRECTOR	1.00	Director	$0	$0	$0
ROCHELLE RAFN	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT SNYDER	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT STOKLEY	DIRECTOR THRU 6/25	1.00	Director	$0	$0	$0
TJ SULLIVAN	DIRECTOR	1.00	Director	$0	$0	$0
ANTHONY VELIZ	DIRECTOR	1.00	Director	$0	$0	$0
COUNCILOR JULIE HOY	DIRECTOR THRU 12/24	1.00	Director	$0	$0	$0
ANGIE VILLERY	CEO & PRESIDENT	39.00	Officer	$212,127	$32,026	$244,153
PHILIPPA BERNARDS	CSO & EVP	1.00	Highest	$128,979	$31,704	$160,683

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,949,241	$2,867,016	$4,062,127	$82,225
2024	No data	No data	No data	No data
2023	$2,928,523	$2,302,916	$4,348,936	$625,607
2022	$5,433,877	$4,716,174	$3,237,636	$717,703
2021	$4,311,015	$3,684,927	$1,814,281	$626,088
2020	$4,207,858	$3,771,333	$785,200	$436,525
2019	$4,411,793	$4,247,461	$412,510	$164,332