Southern Oregon Visitors Association

EIN: 930867777

Talent, OR

Total Revenue
$1,038,620
Total Expenses
$1,022,031
Total Assets
$395,402
Net Assets
$272,742
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1984
Legal Domicile
OR
Principal Officer
Bob Hackett
Phone
5417081994
Tax Period
2024-07-01 to 2025-06-30

Southern Oregon Visitors Association, founded in 1984, is a community nonprofit that reported $1.0M in total revenue in fiscal year 2024. Revenue surged 27% from the prior year, signaling strong growth momentum.

Mission

To increase and lengthen visitor stays by marketing the region as a destination and by encouraging cooperative efforts in the areas of outreach marketing, visitor research, education, and public relations.

Program Service Accomplishments

Program 1

Encouraged potential visitors to visit the area. Also encourage visitors to increase and lengthen their stay in the region by highlighting the many things Southern Oregon has to offer.

Program 2

Siskiyou Welcome Center operations.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $859,252
Program Service Revenue $162,000
Investment Income $17,368
Other Revenue $0
TOTAL REVENUE $1,038,620

Expense Breakdown

Grants Paid $12,000
Salaries & Benefits $393,996
Fundraising Expenses $0
Other Expenses $616,035
TOTAL EXPENSES $1,022,031

Year-over-Year Comparison

2024 2023 Change
Revenue $1,038,620 $815,939 +0.3%
Expenses $1,022,031 $852,135 +0.2%
Net Income $16,589 $-36,196 -1.5%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
18
Independent Members
18
Employees
14
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$138,014
Total Directors
21
$138,014
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Allen Pike Past-President 1.00
Officer Director
$0 $0 $0
Bob Hackett Executive Dir-non voting 40.00
Officer Director
$97,421 $40,593 $138,014
Dan Buck Director 1.00
Director
$0 $0 $0
Ellsworth Lang Director 1.00
Director
$0 $0 $0
Erik Johnson Director 1.00
Director
$0 $0 $0
Jen Roe Director 1.00
Director
$0 $0 $0
Jessica Cannon Director 1.00
Director
$0 $0 $0
Katherine Cato Treasurer 2.00
Officer Director
$0 $0 $0
Dan Tappan Director 1.00
Director
$0 $0 $0
Marissa Ruf Director 1.00
Director
$0 $0 $0
Megan Curtis Secretary 1.00
Officer Director
$0 $0 $0
Nathan Dwyer Director 1.00
Director
$0 $0 $0
Nick McDaniel Director 1.00
Director
$0 $0 $0
Pavlina McGrady Director 1.00
Director
$0 $0 $0
Shelly Batty Director 1.00
Director
$0 $0 $0
Steph Hendrickson Director 1.00
Director
$0 $0 $0
Suzanne Riley Director 1.00
Director
$0 $0 $0
Terry Bently Director 1.00
Director
$0 $0 $0
TJ Holmes President 1.00
Officer Director
$0 $0 $0
Millie Osguthorpe Director 1.00
Director
$0 $0 $0
Janelle Brown Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,038,620 $1,022,031 $395,402 $16,589
2024 $815,939 $852,135 $433,541 $-36,196
2023 $917,127 $1,074,052 $357,552 $-156,925
2022 $836,515 $775,955 $643,183 $60,560
2021 $971,771 $765,888 $510,702 $205,883
2020 $955,528 $771,814 $201,890 $183,714
2019 $718,859 $740,630 $60,132 $-21,771
2018 $561,130 $558,341 $100,406 $2,789
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