HOLLA

EIN: 931311456 501(c)(3) Recreation & Sports

PORTLAND, OR

Total Revenue
$1,421,392
Total Expenses
$1,466,478
Total Assets
$601,961
Net Assets
$354,280
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2001
Legal Domicile
OR
Principal Officer
ERIC KNOX
Phone
8186254887
Tax Period
2024-07-01 to 2025-06-30

HOLLA, founded in 2001, is a community nonprofit in the Recreation & Sports sector that reported $1.4M in total revenue in fiscal year 2024. Revenue grew 11% year-over-year, indicating healthy expansion.

Mission

TO CHANGE THE NARRATIVE OF YOUTH OF COLOR THROUGH CULTURALLY RESPONSIVE RELATIONSHIPS AND PROGRAMS.

Program Service Accomplishments

Program 1
Expenses: $841,412 Revenue: $1,689

HOLLA'S MISSION IS TO CHANGE THE NARRATIVE OF YOUTH OF COLOR THROUGH CULTURALLY RESPONSIVE RELATIONSHIPS AND PROGRAMS. HOLLA EMPLOYS CULTURALLY SPECIFIC MENTORSHIP AS WELL AS ACCESS TO EDUCATION AND...

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HOLLA'S MISSION IS TO CHANGE THE NARRATIVE OF YOUTH OF COLOR THROUGH CULTURALLY RESPONSIVE RELATIONSHIPS AND PROGRAMS. HOLLA EMPLOYS CULTURALLY SPECIFIC MENTORSHIP AS WELL AS ACCESS TO EDUCATION AND SPORTS OPPORTUNITIES FOR BLACK, BROWN, AND INDIGENOUS YOUTH TO BE FULLY SEEN, HEARD, AND VALUED FOR BEING FULLY THEMSELVES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,484,721
Program Service Revenue $0
Investment Income $1,199
Other Revenue $-64,528
TOTAL REVENUE $1,421,392

Expense Breakdown

Grants Paid $2,201
Salaries & Benefits $1,296,263
Fundraising Expenses $332,535
Program Expenses $841,412
Other Expenses $168,014
TOTAL EXPENSES $1,466,478

Year-over-Year Comparison

2024 2023 Change
Revenue $1,421,392 $1,283,418 +0.1%
Expenses $1,466,478 $1,380,951 +0.1%
Net Income $-45,086 $-97,533 -0.5%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
9
Independent Members
8
Employees
24
Volunteers
29

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$134,723
Total Directors
12
$134,723
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ERIC KNOX HOLLA FOUNDER & EXECUTIVE 40.00
Officer Director
$134,723 $0 $134,723
ALISHA HOWARD DIRECTOR 1.00
Director
$0 $0 $0
ALEX COFFEE DIRECTOR 1.00
Director
$0 $0 $0
AMANI AUSTIN DIRECTOR 1.00
Director
$0 $0 $0
KEELA TILLERY DIRECTOR 1.00
Director
$0 $0 $0
KELLY KNOX BOARD TREASURER 1.00
Officer Director
$0 $0 $0
LUIS SANCHEZ-VERA DIRECTOR 1.00
Director
$0 $0 $0
PATRICIA WILLIAMS BOARD CHAIR 1.00
Officer Director
$0 $0 $0
DR MARTY PALACIOS DIRECTOR 1.00
Director
$0 $0 $0
ERIC WINQUIST DIRECTOR 1.00
Director
$0 $0 $0
PATRICK SHAW DIRECTOR 1.00
Director
$0 $0 $0
VERONICA ROBERTS DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,421,392 $1,466,478 $601,961 $-45,086
2024 $1,283,418 $1,380,951 $412,841 $-97,533
2023 $943,471 $990,643 $496,899 $-47,172
2022 $480,778 $560,987 $544,071 $-80,209
2021 $896,931 $692,956 $645,171 $203,975
2020 $899,252 $522,402 $429,886 $376,850
2019 $320,061 $282,458 $40,519 $37,603
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