VISIT LONG BEACH INC

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2023

Legal Domicile

Principal Officer

STEVE GOODLING

Phone

5628220858

Tax Period

2023-10-01 to 2024-09-30

VISIT LONG BEACH INC, founded in 2023, is a community nonprofit that reported $7.1M in total revenue in fiscal year 2023. Expenses of $6.6M left a modest 7% surplus.

Mission

MARKETING AND SELLING THE CITY FOR CONVENTIONS, TRAVEL, AND TOURISM.

Program Service Accomplishments

Program 1

THE ORGANIZATION SERVES THE LONG BEACH AREA, STIMULATING THE AREA'S ECONOMY BY PROMOTING THE CITY OF LONG BEACH AS A DESTINATION FOR CONVENTIONS, MEETINGS, TRADESHOWS, AND TOURISM. THE MISSION OF THE ORGANIZATION IS ACCOMPLISHED THROUGH DIRECT SALES TO MEETING PLANNERS, PUBLICITY TO MEETING TRADES AND TRAVEL PUBLICATIONS, AND THROUGH MARKETING AND PROMOTIONAL COOPERATIVE CAMPAIGNS WITH THE ORGANIZATION'S MEMBERSHIP, CITY, AND INDUSTRY PARTNERS.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $4,740,676

Program Service Revenue $2,348,238

Investment Income $0

Other Revenue $50,465

TOTAL REVENUE $7,139,379

Expense Breakdown

Grants Paid $0

Salaries & Benefits $4,130,995

Fundraising Expenses $0

Other Expenses $2,510,254

TOTAL EXPENSES $6,641,249

Year-over-Year Comparison

	2023	2022	Change
Revenue	$7,139,379	N/A	N/A
Expenses	$6,641,249	N/A	N/A
Net Income	$498,130	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$551,513

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN MORRIS	CHAIRMAN OF THE BOARD	1.00	Director	$0	$0	$0
LISA ARIAS	SECRETARY & TREASURER	1.00	Director	$0	$0	$0
WILLIAM ROUSE	BOARD MEMBER	1.00	Director	$0	$0	$0
IMRAN AHMED	BOARD MEMBER	1.00	Director	$0	$0	$0
LANA FARFAN	BOARD MEMBER	1.00	Director	$0	$0	$0
LARRY JACKSON	BOARD MEMBER	1.00	Director	$0	$0	$0
STEVE GOODLING	PRESIDENT & CEO	20.00	Officer	$0	$46,294	$551,513

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$7,139,379	$6,641,249	$2,256,638	$498,130