VISIT LONG BEACH INC

EIN: 933074560

LONG BEACH, CA

Total Revenue
$7,139,379
Total Expenses
$6,641,249
Total Assets
$2,256,638
Net Assets
$498,130
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2023
Legal Domicile
CA
Principal Officer
STEVE GOODLING
Phone
5628220858
Tax Period
2023-10-01 to 2024-09-30

VISIT LONG BEACH INC, founded in 2023, is a community nonprofit that reported $7.1M in total revenue in fiscal year 2023. Expenses of $6.6M left a modest 7% surplus.

Mission

MARKETING THE CITY FOR CONVENTIONS AND MEETINGS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $4,740,676
Program Service Revenue $2,348,238
Investment Income $0
Other Revenue $50,465
TOTAL REVENUE $7,139,379

Expense Breakdown

Grants Paid $0
Salaries & Benefits $4,130,995
Fundraising Expenses $0
Other Expenses $2,510,254
TOTAL EXPENSES $6,641,249

Year-over-Year Comparison

2023 2022 Change
Revenue $7,139,379 N/A N/A
Expenses $6,641,249 N/A N/A
Net Income $498,130 N/A N/A
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
6
Independent Members
6
Employees
N/A
Volunteers
6

Governance Policies

✗ Conflict of Interest Policy
✓ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
1
$551,513
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOHN MORRIS CHAIRMAN OF THE BOARD 1.00
Director
$0 $0 $0
LISA ARIAS SECRETARY & TREASURER 1.00
Director
$0 $0 $0
WILLIAM ROUSE BOARD MEMBER 1.00
Director
$0 $0 $0
IMRAN AHMED BOARD MEMBER 1.00
Director
$0 $0 $0
LANA FARFAN BOARD MEMBER 1.00
Director
$0 $0 $0
LARRY JACKSON BOARD MEMBER 1.00
Director
$0 $0 $0
STEVE GOODLING PRESIDENT & CEO 20.00
Officer
$0 $46,294 $551,513
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $7,139,379 $6,641,249 $2,256,638 $498,130
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