BETTER BUSINESS BUREAU INC

EIN: 940322280

SAN LEANDRO, CA

Total Revenue
$5,854,404
Total Expenses
$6,099,485
Total Assets
$4,016,836
Net Assets
$1,647,999
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1927
Legal Domicile
CA
Principal Officer
JIM RETTEW
Phone
5108442025
Tax Period
2024-04-01 to 2025-03-31

BETTER BUSINESS BUREAU INC, founded in 1927, is a community nonprofit that reported $5.9M in total revenue in fiscal year 2024. Revenue grew 8% year-over-year, indicating healthy expansion.

Mission

THE MISSION OF BETTER BUSINESS BUREAU, INC. (BBB) IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST.

Program Service Accomplishments

Program 1

PROMOTE HONESTY, TRUTHFULNESS AND RELIABILITY IN MERCHANDISING AND ADVERTISING. DISCOURAGE FRAUDULENT AND DECEPTIVE BUSINESS METHODS AND ADVERTISING. INVESTIGATE, PUBLICIZE AND AID IN PROCURING...

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PROMOTE HONESTY, TRUTHFULNESS AND RELIABILITY IN MERCHANDISING AND ADVERTISING. DISCOURAGE FRAUDULENT AND DECEPTIVE BUSINESS METHODS AND ADVERTISING. INVESTIGATE, PUBLICIZE AND AID IN PROCURING PROPER LEGAL ACTION AGAINST VENDORS INVOLVED IN FRAUDULENT BUSINESS PRACTICES. ACT AS ARBITRATORS IN SETTLING DISPUTES BETWEEN VENDORS AND CONSUMERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $5,138,972
Investment Income $182,170
Other Revenue $533,262
TOTAL REVENUE $5,854,404

Expense Breakdown

Grants Paid $0
Salaries & Benefits $4,364,483
Fundraising Expenses $0
Other Expenses $1,735,002
TOTAL EXPENSES $6,099,485

Year-over-Year Comparison

2024 2023 Change
Revenue $5,854,404 $5,416,856 +0.1%
Expenses $6,099,485 $6,131,378 0.0%
Net Income $-245,081 $-714,522 -0.7%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
14
Independent Members
14
Employees
56
Volunteers
14

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$384,632
Total Directors
14
$384,632
Key Employees
1
$232,662
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KWAME ACHEAMPONG-QUAYE DIRECTOR 2.00
Director
$0 $0 $0
ANNA MICHNICKA DIRECTOR 2.00
Director
$0 $0 $0
DIANE OLSON DIRECTOR 2.00
Director
$0 $0 $0
LARRY PON DIRECTOR 2.00
Director
$0 $0 $0
NATALIE QUAN DIRECTOR 2.00
Director
$0 $0 $0
CURT REBHAN DIRECTOR 2.00
Director
$0 $0 $0
BOB ROGNON SECRETARY & TREASURER 5.00
Officer Director
$0 $0 $0
DAVID SAARMAN BOARD CHAIR 5.00
Officer Director
$0 $0 $0
MAUREEN DUFFY DIRECTOR 2.00
Director
$0 $0 $0
PETER WALDRON DIRECTOR 2.00
Director
$0 $0 $0
LYNETTE WATTERSON DIRECTOR 2.00
Director
$0 $0 $0
LORI WILSON PRESIDENT AND CEO 60.00
Officer Director
$325,563 $59,069 $384,632
ARJEN MAARLEVELD DIRECTOR 2.00
Director
$0 $0 $0
ROLAN REICHEL DIRECTOR 2.00
Director
$0 $0 $0
KIM SHARP VP OPERATIONS 45.00
Key Emp
$204,753 $27,909 $232,662
KAY CHRISTIANO BUSINESS DEVELOPMENT 35.00
Highest
$141,056 $7,052 $148,108
TAHIRA AL GHAFFAAR DIRECTOR OF OPERATIONS AND COMPLIANCE 50.00
Highest
$105,475 $8,647 $114,122
DOUG WALLICK DIRECTOR OF SALES 50.00
Highest
$105,784 $0 $105,784
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,854,404 $6,099,485 $4,016,836 $-245,081
2024 $5,416,856 $6,131,378 $4,396,225 $-714,522
2023 $5,169,839 $5,563,215 $4,878,039 $-393,376
2022 $5,607,401 $4,927,514 $5,371,959 $679,887
2021 $4,600,354 $4,322,472 $5,257,620 $277,882
2020 $5,144,427 $5,329,738 $4,018,108 $-185,311
2019 $5,062,743 $5,459,549 $4,360,604 $-396,806
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