CALIFORNIA RODEO INC

EIN: 940361165 Arts, Culture & Humanities

SALINAS, CA

Total Revenue
$7,052,116
Total Expenses
$6,409,515
Total Assets
$10,835,502
Net Assets
$9,588,480
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Financial Trends

Organization Details

Formation Year
1924
Legal Domicile
CA
Principal Officer
BARBARA CAUSLEY
Phone
8317753100
Tax Period
2023-10-01 to 2024-09-30

CALIFORNIA RODEO INC, founded in 1924, is a community nonprofit in the Arts, Culture & Humanities sector that reported $7.1M in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $6.4M left a modest 9% surplus.

Mission

THE CALIFORNIA RODEO ASSOCIATION IS A NON-PROFIT ORGANIZATION THAT STRIVES TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST. THE CALIFORNIA RODEO SALINAS AND THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY AND OTHER NON-PROFIT ORGANIZATIONS THROUGH THE STAGING OF THE ANNUAL CALIFORNIA RODEO SALINAS AND OTHER YEAR ROUND OPERATIONS OF THE SALINAS SPORTS COMPLEX. THROUGH DONATION OF OUR FACILITY, VENDING AND FUNDRAISING OPPORTUNITIES DURING RODEO AND OTHER EVENTS, THE CALIFORNIA RODEO ASSOCIATION AIMS TO RETURN FUNDS ANNUALLY TO LOCAL NON-PROFITS AND TO BE A HUB OF THE COMMUNITY FOR VARIOUS EVENTS AND ACTIVITIES.

Program Service Accomplishments

Program 1
Expenses: $3,035,614 Revenue: $2,681,720

THE CALIFORNIA RODEO IS THE LARGEST RODEO IN CALIFORNIA. THE BEST COWBOYS AND COWGIRLS KEEP THE ARENA BUSY AS THEY COMPETE FOR BIG PRIZE MONEY AND COVETED GOLD BUCKLES. THE RODEO IS A 4 DAY SHOW...

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THE CALIFORNIA RODEO IS THE LARGEST RODEO IN CALIFORNIA. THE BEST COWBOYS AND COWGIRLS KEEP THE ARENA BUSY AS THEY COMPETE FOR BIG PRIZE MONEY AND COVETED GOLD BUCKLES. THE RODEO IS A 4 DAY SHOW FEATURING BULL RIDING, TRICK RIDING, CLOWNS, THE ONE ARM BANDIT AND MORE.

Program 2
Expenses: $2,800,224 Revenue: $3,104,307

BIG WEEK ACTIVITIES - THE WEEK SURROUNDING THE CALIFORNIA RODEO SALINAS IS FULL OF ACTIVITIES. THE ACTIVITIES INCLUDE: CARNIVAL, CONCERTS, FIESTAS DE RODEO, GOLF TOURNAMENT, HALL OF FAME, HORSE...

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BIG WEEK ACTIVITIES - THE WEEK SURROUNDING THE CALIFORNIA RODEO SALINAS IS FULL OF ACTIVITIES. THE ACTIVITIES INCLUDE: CARNIVAL, CONCERTS, FIESTAS DE RODEO, GOLF TOURNAMENT, HALL OF FAME, HORSE PARADE, KIDDIE KAPERS PARADE, PBR-XTREME BULLS, REACH PROGRAM, AND SWEETHEART SOIREE.

Program 3
Expenses: $50,000 Revenue: $0

THE CALIFORNIA RODEO GRANTED FUNDS TO SUPPORT PUBLIC RECREATION UNLIMITED, INC. IN ITS STADIUM PROJECT. THE STADIUM IS A 5,000 PERSON FACILITY THAT IS AVAILABLE TO HOST A LARGE VARIETY OF COMMUNITY...

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THE CALIFORNIA RODEO GRANTED FUNDS TO SUPPORT PUBLIC RECREATION UNLIMITED, INC. IN ITS STADIUM PROJECT. THE STADIUM IS A 5,000 PERSON FACILITY THAT IS AVAILABLE TO HOST A LARGE VARIETY OF COMMUNITY EVENTS INCLUDING YOUTH RECREATIONAL AND ENRICHMENT PROGRAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $6,271,536
Investment Income $298,040
Other Revenue $482,540
TOTAL REVENUE $7,052,116

Expense Breakdown

Grants Paid $727,904
Salaries & Benefits $902,233
Fundraising Expenses $0
Program Expenses $5,885,838
Other Expenses $4,779,378
TOTAL EXPENSES $6,409,515

Year-over-Year Comparison

2023 2022 Change
Revenue $7,052,116 $6,256,188 +0.1%
Expenses $6,409,515 $5,544,641 +0.2%
Net Income $642,601 $711,547 -0.1%
Key Indicators
✓ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Governance

Voting Members
66
Independent Members
64
Employees
40
Volunteers
1200

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
⚠ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
11
$359,310
Total Directors
66
$212,553
Key Employees
0
$0
Highest Compensated
2
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JAMES SLATEN GENERAL MNGR (START 2/24&TERM 5/24) 30.00
Officer Director
$139,515 $3,855 $143,370
STEVE DAVIS PRESIDENT 4.00
Officer Director
$0 $0 $0
ROBERT EGGERS VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
TOM NIELSEN VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
HENRY DILL VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
TIM BALDWIN SECRETARY 4.00
Officer Director
$0 $0 $0
PATTY STANDRIDGE TREASURER 4.00
Officer Director
$0 $0 $0
FRED HOOKER PAST PRESIDENT 4.00
Director
$0 $0 $0
DAVE PEDRAZZI PAST PRESIDENT 4.00
Director
$0 $0 $0
BRENT EASTMAN PAST PRESIDENT 4.00
Director
$0 $0 $0
MICHAEL SCARR PAST PRESIDENT 1.00
Director
$0 $0 $0
DARYL WHITCHER PAST PRESIDENT 1.00
Director
$0 $0 $0
BENNY JEFFERSON PAST PRESIDENT 1.00
Director
$0 $0 $0
CRAIG ANDRUS PAST PRESIDENT 1.00
Director
$0 $0 $0
JOHN CUNHA PAST PRESIDENT 1.00
Director
$0 $0 $0
TOM PETTITT PAST PRESIDENT 1.00
Director
$0 $0 $0
LLOYD APPLING PAST PRESIDENT 1.00
Director
$0 $0 $0
JOE GRAINGER PAST PRESIDENT 1.00
Director
$0 $0 $0
RON CLEMENTS PAST PRESIDENT 1.00
Director
$0 $0 $0
WARREN WAYLAND PAST PRESIDENT 1.00
Director
$0 $0 $0
TOM ADCOCK DIRECTOR 1.00
Director
$0 $0 $0
ASHLEY BAKER DIRECTOR 1.00
Director
$0 $0 $0
GREG BAXTER DIRECTOR 1.00
Director
$0 $0 $0
CHRIS BUNCH DIRECTOR 1.00
Director
$0 $0 $0
JERRY BUNKER DIRECTOR 3.00
Director
$0 $0 $0
DEAN CALLENDER DIRECTOR 1.00
Director
$0 $0 $0
RIC CAUSLEY DIRECTOR 3.00
Director
$0 $0 $0
STANLEY CHAN DIRECTOR 3.00
Director
$0 $0 $0
WESLEY CHAN DIRECTOR 1.00
Director
$0 $0 $0
KATHY DONNELLY DIRECTOR 1.00
Director
$0 $0 $0
TIM EASTMAN DIRECTOR 1.00
Director
$0 $0 $0
CYNDIE FERRELL DIRECTOR 1.00
Director
$0 $0 $0
ORLANDO GARCIA DIRECTOR (START 2/23) 40.00
Director
$54,853 $14,330 $69,183
JUSTIN GRAINGER DIRECTOR 1.00
Director
$0 $0 $0
KYLE HARMON DIRECTOR 1.00
Director
$0 $0 $0
CHARLES HARRIS DIRECTOR 1.00
Director
$0 $0 $0
TONY HERNANDEZ DIRECTOR 1.00
Director
$0 $0 $0
MIKE HITCHCOCK DIRECTOR 1.00
Director
$0 $0 $0
BRADEN HOOVER DIRECTOR 1.00
Director
$0 $0 $0
SCOTT HOUCHIN DIRECTOR 1.00
Director
$0 $0 $0
ADAM JACOP DIRECTOR 1.00
Director
$0 $0 $0
MARTIN JEFFERSON DIRECTOR 1.00
Director
$0 $0 $0
MATT JENKINSON DIRECTOR 1.00
Director
$0 $0 $0
SAMMY JENKINSON DIRECTOR 1.00
Director
$0 $0 $0
LAURIE LAVELLE DIRECTOR 1.00
Director
$0 $0 $0
TONYA LINARES DIRECTOR 1.00
Director
$0 $0 $0
CHAD LINDLEY DIRECTOR 1.00
Director
$0 $0 $0
TIM MARTIN DIRECTOR 1.00
Director
$0 $0 $0
JOEY MARTINEZ DIRECTOR 1.00
Director
$0 $0 $0
DAVE MCDOUGAL DIRECTOR 1.00
Director
$0 $0 $0
MIKE MCLANE DIRECTOR 1.00
Director
$0 $0 $0
KELLY MCMILLIN DIRECTOR 1.00
Director
$0 $0 $0
MIKE MCVAY DIRECTOR 1.00
Director
$0 $0 $0
MIKEL ANN MILLER DIRECTOR 1.00
Director
$0 $0 $0
GERRY NIELSEN DIRECTOR 1.00
Director
$0 $0 $0
RANDY PAROLA DIRECTOR 1.00
Director
$0 $0 $0
JEFF PENNONI DIRECTOR 1.00
Director
$0 $0 $0
BRENT PLEMMONS DIRECTOR 1.00
Director
$0 $0 $0
BRAD ROSBACH DIRECTOR 1.00
Director
$0 $0 $0
TONY ROSSI DIRECTOR 1.00
Director
$0 $0 $0
JOHN SARGENTI DIRECTOR 1.00
Director
$0 $0 $0
MARK SCARR DIRECTOR 1.00
Director
$0 $0 $0
KEVIN SILACCI DIRECTOR 1.00
Director
$0 $0 $0
JASON SMITH DIRECTOR 1.00
Director
$0 $0 $0
TRINIDAD VALDIVIA DIRECTOR 1.00
Director
$0 $0 $0
CASEY VOLLIN DIRECTOR 1.00
Director
$0 $0 $0
RYAN COOK GENERAL MANAGER (TERM 1/24) 40.00
Officer
$119,183 $3,609 $122,792
JILLIAN MACDONALD OFFICE MANAGER (TERM 10/23) 40.00
Officer
$85,793 $4,086 $89,879
SUZETTE GERTSCH ACCOUNTING MANAGER (START 12/23) 40.00
Officer
$3,269 $0 $3,269
BARBARA CAUSLEY GENERAL MANAGER (START 5/24) 40.00
Officer
$0 $0 $0
VICTORIA CARLISLE SPONSORSHIP MANAGER 40.00
Highest
$158,963 $8,821 $167,784
MANDY LINQUIST MARKETING MANAGER 40.00
Highest
$110,000 $11,114 $121,114
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $7,052,116 $6,409,515 $10,835,502 $642,601
2023 $6,256,188 $5,544,641 $9,890,792 $711,547
2022 $5,756,513 $4,898,250 $9,109,357 $858,263
2021 $3,433,727 $2,844,216 $9,112,465 $589,511
2020 $798,947 $1,218,990 $7,929,383 $-420,043
2019 $5,528,802 $5,268,709 $7,503,090 $260,093
2018 $5,767,499 $5,360,926 $7,251,677 $406,573
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