SACRAMENTO CONVENTION AND VISITORS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1927

Legal Domicile

Principal Officer

MICHAEL TESTA

Phone

9168087777

Tax Period

2024-07-01 to 2025-06-30

SACRAMENTO CONVENTION AND VISITORS BUREAU, founded in 1927, is a mid-sized nonprofit that reported $16.8M in total revenue in fiscal year 2024. Revenue grew 12% year-over-year, indicating healthy expansion. Expenses of $16.1M left a modest 4% surplus.

Mission

TO STRENGTHEN THE POSITIVE AWARENESS OF THE CITY AND COUNTY OF SACRAMENTO AS A CONVENTION AND VISITORS DESTINATION TO INCREASE REVENUE AND STIMULATE ECONOMIC DEVELOPMENT AND GROWTH FOR THE COMMUNITY.

Program Service Accomplishments

Program 1

THE SACRAMENTO CONVENTION AND MEETING PRODUCT IS COMPRISED OF FACILITIES, ACCOMMODATIONS, CUSTOMER SERVICES, AND TRANSPORTATION OPTIONS. SCVB CONTINUES TO EXECUTE AND DEVELOP SALES AND MARKETING...

THE SACRAMENTO CONVENTION AND MEETING PRODUCT IS COMPRISED OF FACILITIES, ACCOMMODATIONS, CUSTOMER SERVICES, AND TRANSPORTATION OPTIONS. SCVB CONTINUES TO EXECUTE AND DEVELOP SALES AND MARKETING PROGRAMS - NEW AND EXISTING - THAT ARE FOCUSED ON THE SOLICITATION OF CONVENTIONS AND MEETINGS. SCVB ALSO PROVIDES SUPERIOR CUSTOMER SERVICE TO ENCOURAGE REPEAT BUSINESS AND FOSTER POSITIVE WORD-OF-MOUTH EXPOSURE TO OTHER POTENTIAL GROUPS.

Program 2

THE SCVB TOURISM PRODUCT IS COMPOSED OF CONVENTIONS AND MEETINGS, SPORTING COMPETITIONS, MUSIC AND FOOD FESTIVALS, HERITAGE AND CALIFORNIA HISTORY TRAVEL, LEISURE/CONSUMER TRAVEL, AND THE REGION'S...

THE SCVB TOURISM PRODUCT IS COMPOSED OF CONVENTIONS AND MEETINGS, SPORTING COMPETITIONS, MUSIC AND FOOD FESTIVALS, HERITAGE AND CALIFORNIA HISTORY TRAVEL, LEISURE/CONSUMER TRAVEL, AND THE REGION'S BRAND OF AMERICA'S FARM-TO-FORK CAPITAL. SACRAMENTO IS AN IDEAL VACATION FOR SEGMENTS OF THE TRAVEL AUDIENCE, PARTICULARLY THOSE SEEKING VALUE DESTINATIONS AND THOSE LOOKING FOR EXPERIENTIAL TRIPS TO PARTICIPATE IN WINE TASTING, FINE DINING, WILDLIFE VIEWING, OR RECREATIONAL ACTIVITIES. THE EXPLOSIVE GROWTH OF DIGITAL PLATFORMS HAS TRANSFORMED HOW CONSUMERS PLAN AND MAKE TRAVEL DECISIONS AND GIVEN THE SCVB NEW PROMOTIONAL OPPORTUNITIES TO DEVELOP COMPELLING FAMILY AND SENIOR SACRAMENTO-SPECIFIC PROGRAMS THAT ATTRACT CONSUMERS INTERESTED IN A VARIETY OF DIFFERENT NICHE EXPERIENCES.

Program 3

THE SPORTS COMMISSION HAS DEVELOPED A NEW MARKETING STRATEGY AND HAS DEPLOYED A SPORT-SPECIFIC SALES TEAM TO FOCUS ON THE SPORTS MARKET. OUR SPORTS MARKETING EMPHASIS IS ALIGNED WITH THE NEEDS OF THE SPORTS CLIENT'S DEMANDS AND HAS HELPED PROVIDE A CLEAR UNDERSTANDING OF OUR TARGET AUDIENCE. IN ADDITION, WE HAVE MATCHED OUR SALESPERSONS' STRENGTHS TO THIS PARTICULAR MARKET SEGMENT'S NEEDS TO OPTIMIZE THE EFFECTIVENESS OF OUR SALES EFFORTS AND INVESTMENT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,139,904

Program Service Revenue $13,342,315

Investment Income $288,362

Other Revenue $0

TOTAL REVENUE $16,770,581

Expense Breakdown

Grants Paid $0

Salaries & Benefits $5,449,061

Fundraising Expenses $0

Other Expenses $10,682,109

TOTAL EXPENSES $16,131,170

Year-over-Year Comparison

	2024	2023	Change
Revenue	$16,770,581	$14,937,820	+0.1%
Expenses	$16,131,170	$14,920,569	+0.1%
Net Income	$639,411	$17,251	+36.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

3000

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$774,502

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
NIKKI GLASS	IMMIDIATE PAST CHAIR	4.00	Officer Director	$0	$0	$0
DAVID HUBER	BOARD CHAIR	4.00	Officer Director	$0	$0	$0
JOHN LAMBETH	FIRST VICE CHAIR	4.00	Officer Director	$0	$0	$0
ROYCE POLLARD	SECOND VICE CHAIR	4.00	Officer Director	$0	$0	$0
KIPP BLEWETT	TREASURER	4.00	Officer Director	$0	$0	$0
HEATHER ANDRADE-NEUMAN	DIRECTOR	2.00	Director	$0	$0	$0
ERIKA BJORK	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTINE CALVIN	DIRECTOR	2.00	Director	$0	$0	$0
BRAD CECCHI	DIRECTOR	2.00	Director	$0	$0	$0
HENRY DE VERE WHITE	DIRECTOR	2.00	Director	$0	$0	$0
JEROEN GERRESE	DIRECTOR	2.00	Director	$0	$0	$0
STACY KAUFFMAN	DIRECTOR	2.00	Director	$0	$0	$0
LARRY LEE	DIRECTOR	2.00	Director	$0	$0	$0
PATRICK MILLER	DIRECTOR	2.00	Director	$0	$0	$0
PATRICK MULVANEY	DIRECTOR	2.00	Director	$0	$0	$0
JOSH NELSON	DIRECTOR	2.00	Director	$0	$0	$0
ALEX RODRIGO	DIRECTOR	2.00	Director	$0	$0	$0
MABEL SALON	DIRECTOR	2.00	Director	$0	$0	$0
GREG SHAW	DIRECTOR	2.00	Director	$0	$0	$0
DOUG WARREN	DIRECTOR	2.00	Director	$0	$0	$0
ARIEL ROBLIN	DIRECTOR	2.00	Director	$0	$0	$0
STEVE MAMMET	DIRECTOR	2.00	Director	$0	$0	$0
OLIVER RIDGEWAY	DIRECTOR	2.00	Director	$0	$0	$0
SHELLY MORANVILLE	DIRECTOR	2.00	Director	$0	$0	$0
RYAN OPARZ	DIRECTOR	2.00	Director	$0	$0	$0
RAVEN PATEL	DIRECTOR	2.00	Director	$0	$0	$0
DANIELLE PRICE	DIRECTOR	2.00	Director	$0	$0	$0
MICHAEL TESTA	PRESIDENT & CEO	60.00	Officer	$637,920	$136,582	$774,502
SONYA BRADLEY	CHIEF OF DIVERSITY EQUITY	50.00	Highest	$247,857	$41,733	$289,590
KARI MISKIT	CHIEF OPERATIONS OFFICER	50.00	Highest	$255,702	$42,710	$298,412
DAVE EADIE	CHIEF OF SPORTS ENTERTAINM	50.00	Highest	$218,278	$24,948	$243,226
NARIMEL TARVER	DIRECTOR OF CONVENTION SAL	50.00	Highest	$162,728	$13,762	$176,490
SUSAN BABICH	DIRECTOR OF NATIONAL ACCOUNTS	50.00	Highest	$156,987	$33,906	$190,893

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$16,770,581	$16,131,170	$15,155,674	$639,411
2024	No data	No data	No data	No data
2023	$15,381,106	$14,855,740	$14,551,869	$525,366
2022	$12,304,465	$10,507,893	$14,022,074	$1,796,572
2021	$12,454,571	$6,248,631	$12,491,564	$6,205,940

SACRAMENTO CONVENTION AND VISITORS BUREAU