SAN FRANCISCO TRAVEL ASSOCIATION

EIN: 940835150

SAN FRANCISCO, CA

Total Revenue
$29,866,275
Total Expenses
$29,279,182
Total Assets
$18,878,266
Net Assets
$9,271,155
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1909
Legal Domicile
CA
Principal Officer
ANNA MARIE PRESUTTI
Phone
4159746900
Tax Period
2023-01-01 to 2023-12-31

SAN FRANCISCO TRAVEL ASSOCIATION, founded in 1909, is a mid-sized nonprofit that reported $29.9M in total revenue in fiscal year 2023. Revenue surged 38% from the prior year, signaling strong growth momentum.

Mission

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $25,794,674
Program Service Revenue $3,429,056
Investment Income $140,750
Other Revenue $501,795
TOTAL REVENUE $29,866,275

Expense Breakdown

Grants Paid $0
Salaries & Benefits $12,116,197
Fundraising Expenses $0
Other Expenses $17,162,985
TOTAL EXPENSES $29,279,182

Year-over-Year Comparison

2023 2022 Change
Revenue $29,866,275 $21,568,933 +0.4%
Expenses $29,279,182 $22,297,505 +0.3%
Net Income $587,093 $-728,572 -1.8%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
32
Independent Members
32
Employees
62
Volunteers
32

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
11
$1,658,624
Total Directors
36
$0
Key Employees
5
$1,990,982
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
RANDALL REYNOSO CHAIR 2.00
Officer Director
$0 $0 $0
TERRY LEWIS CHAIR-ELECT 2.00
Officer Director
$0 $0 $0
IKE KWON IMMEDIATE PAST CHAIR 2.00
Officer Director
$0 $0 $0
MICHAEL BAIER SECRETARY/TREASURER 2.00
Officer Director
$0 $0 $0
CHRISTINE GAUDENZI MARKETING COUNCIL CHAIR 2.00
Officer Director
$0 $0 $0
ANNA MARIE PRESUITT MEETING AND CONVENTION COUNCIL CHAIR 2.00
Officer Director
$0 $0 $0
GAIL HUNTER PUBLIC POLICY CHAIR 2.00
Officer Director
$0 $0 $0
ANNIE ALLEN TOURISM CHAIR 2.00
Officer Director
$0 $0 $0
JOHN ANDERSON DIRECTOR 2.00
Director
$0 $0 $0
GARY BAUER DIRECTOR 2.00
Director
$0 $0 $0
JAMES BEAUMONTE DIRECTOR 2.00
Director
$0 $0 $0
JILL BENSON DIRECTOR 2.00
Director
$0 $0 $0
MARIO BEVILACQUA DIRECTOR (THRU 04/23) 2.00
Director
$0 $0 $0
JENNIFER BUFFO DIRECTOR 2.00
Director
$0 $0 $0
CARMEN CHU DIRECTOR 2.00
Director
$0 $0 $0
SANDRA FLETCHER DIRECTOR 2.00
Director
$0 $0 $0
ANDREW FREEMAN DIRECTOR 2.00
Director
$0 $0 $0
NANY FULLMORE DIRECTOR 2.00
Director
$0 $0 $0
PAPIA GAMBELIN DIRECTOR 2.00
Director
$0 $0 $0
TERRY HANEY DIRECTOR 2.00
Director
$0 $0 $0
MARIA JENSON DIRECTOR 2.00
Director
$0 $0 $0
HEATHER KEENAN DIRECTOR 2.00
Director
$0 $0 $0
KIRSTEN KOMOROSKE DIRECTOR (THRU 06/23) 2.00
Director
$0 $0 $0
JOHN KONSTIN DIRECTOR 2.00
Director
$0 $0 $0
DAVID LEWIN DIRECTOR 2.00
Director
$0 $0 $0
STEPHEN MCLEOD DIRECTOR 2.00
Director
$0 $0 $0
YOYO MURPHY DIRECTOR 2.00
Director
$0 $0 $0
JOEY NEVIN DIRECTOR 2.00
Director
$0 $0 $0
KATHY PAVER DIRECTOR 2.00
Director
$0 $0 $0
KIRK PEDERSON DIRECTOR 2.00
Director
$0 $0 $0
IVAR SATERO DIRECTOR (THRU 04/23) 2.00
Director
$0 $0 $0
KATE SOFIS DIRECTOR (THRU 04/23) 2.00
Director
$0 $0 $0
JENNY THOMASSIAN DIRECTOR 2.00
Director
$0 $0 $0
MARKUS TREPPENHAUER DIRECTOR 2.00
Director
$0 $0 $0
RAYMOND VERMOLEN DIRECTOR 2.00
Director
$0 $0 $0
CINDY WONG-CHEN DIRECTOR 2.00
Director
$0 $0 $0
JOSEPH D'ALESSANDRO PRESIDENT/CEO 37.50
Officer
$959,876 $117,265 $1,077,141
TINA WU EVP, CHIEF FINANCIAL OFFICER 37.50
Officer
$359,737 $88,482 $448,219
SCOTT BECK PRESIDENT/CEO (START 10/30/23) 37.50
Officer
$129,685 $3,579 $133,264
NICOLE ROGERS EVP, CHIEF CUSTOMER OFFICER 37.50
Key Emp
$378,633 $109,305 $487,938
PAUL FRENTSOS EVP, COO 37.50
Key Emp
$344,373 $73,568 $417,941
HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 37.50
Key Emp
$298,637 $52,318 $350,955
CASSANDRA MCGOLDRICK EVP, CHIEF POLICY & EXT AFFRS OFFICER 37.50
Key Emp
$303,514 $76,991 $380,505
LYNN BRUNI PERKINS EVP, CHIEF MKT OFFICER 37.50
Key Emp
$286,120 $67,523 $353,643
CHRISTINA HOPEMAN VP, INFO/TECH 37.50
Highest
$269,392 $71,377 $340,769
KENLEY MOY VP, NATIONAL SALES 37.50
Highest
$264,970 $51,734 $316,704
BRETT ALLOR VP. MARKET STRATEGY & RESEARCH 37.50
Highest
$210,583 $44,385 $254,968
SCOTT STREETER VP, GLOBAL PARTNERSHIPS 37.50
Highest
$203,479 $62,216 $265,695
LORI LINCOLN VP, GLOBAL PR & MEDIA RELATIONS 37.50
Highest
$202,658 $52,929 $255,587
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $29,866,275 $29,279,182 $18,878,266 $587,093
2022 $21,568,933 $22,297,505 $17,682,699 $-728,572
2021 $15,738,684 $17,926,112 $17,687,275 $-2,187,428
2020 $14,689,774 $23,362,532 $19,976,882 $-8,672,758
2019 $38,112,773 $36,652,482 $26,928,167 $1,460,291
2018 $32,578,863 $31,851,645 $24,795,199 $727,218
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