SANTA ROSA CHAMBER OF COMMERCE (EIN 940842470) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1920

Legal Domicile

Principal Officer

ANANDA SWEET

Phone

7075451414

Tax Period

2024-01-01 to 2024-12-31

SANTA ROSA CHAMBER OF COMMERCE, founded in 1920, is a community nonprofit that reported $3.5M in total revenue in fiscal year 2024. Revenue fell 37% from the prior year — a significant decline worth monitoring.

Mission

THE SANTA ROSA CHAMBER OF COMMERCE IS THE BUSINESS ASSOCIATION FOR SANTA ROSA AND WORKS COLLABORATIVELY WITH OTHER LOCAL CHAMBERS, NONPROFITS, AND GOVERNMENT AGENCIES TO AFFECT PROGRESS COUNTYWIDE. THE PROGRAM SERVICES INCLUDE NETWORKING, EDUCATION, MARKETING, ADVOCACY, WORKFORCE DEVELOPMENT, AND GENERAL BUSINESS SUPPORT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $7,650

Program Service Revenue $3,364,483

Investment Income $57,226

Other Revenue $34,579

TOTAL REVENUE $3,463,938

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,803,764

Fundraising Expenses $0

Other Expenses $1,975,942

TOTAL EXPENSES $3,779,706

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,463,938	$5,506,325	-0.4%
Expenses	$3,779,706	$5,166,847	-0.3%
Net Income	$-315,768	$339,478	-1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

125

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$506,993

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GILBERT KELLIN	TREASURER	2.00	Officer Director	$0	$0	$0
SPITZER ALLISON	DIRECTOR, FINANCE COMMITTEE MEMBER	2.00	Director	$0	$0	$0
BENSON ALICIA	DIRECTOR, IMMEDIATE PAST CHAIR	2.00	Director	$0	$0	$0
EDWARDS HEERY MICHELLE	DIRECTOR, BOARD CHAIR ELECT	1.00	Director	$0	$0	$0
MARTIN JAMES	DIRECTOR, FINANCE COMMITTEE MEMBER	2.00	Director	$0	$0	$0
WITTKE SCHAFFNER LISA	DIRECTOR, BOARD CHAIR 2024	1.00	Officer Director	$0	$0	$0
CARRILLO BLYTHE	DIRECTOR	1.00	Director	$0	$0	$0
CHIEFFO ELISA	DIRECTOR	1.00	Director	$0	$0	$0
DAVIS BRAD	DIRECTOR	1.00	Director	$0	$0	$0
EVANS LANIAKEA	DIRECTOR	1.00	Director	$0	$0	$0
FURBER CELIA	DIRECTOR	1.00	Director	$0	$0	$0
FUTRELL HUGH	DIRECTOR	1.00	Director	$0	$0	$0
KALIA AKASH	DIRECTOR	1.00	Director	$0	$0	$0
MENDOZA TODD	DIRECTOR	1.00	Director	$0	$0	$0
MICHAUD COLLETTE	DIRECTOR	1.00	Director	$0	$0	$0
NAZARIO XAVIER	DIRECTOR	1.00	Director	$0	$0	$0
NIDAY TROY	DIRECTOR	1.00	Director	$0	$0	$0
PUNGPRAKEARTI SAMANTHA	DIRECTOR	1.00	Director	$0	$0	$0
SEDGWICK TYFFANI	DIRECTOR	1.00	Director	$0	$0	$0
SMITH JESSICA	DIRECTOR	1.00	Director	$0	$0	$0
VELAZQUEZ HECTOR	DIRECTOR	1.00	Director	$0	$0	$0
WIGLESWORTH ANITA	DIRECTOR	1.00	Director	$0	$0	$0
RUMBLE PETER	CEO - END 8/2024	38.00	Officer	$187,750	$30,105	$217,855
SWEET ANANDA	CEO - START 11/2024	39.00	Officer	$146,336	$18,985	$165,321
GESUALDO DEBBIE	COO, CORPORATE SECRETARY	38.00	Officer	$110,711	$13,106	$123,817
HINKLE-ALLINSON CADANCE	EXECUTIVE DIRECTOR, DAO	40.00	Highest	$120,071	$13,459	$133,530
MEYERS JANELLE	VP MARKETING/COMMS & VSR	40.00	Highest	$129,470	$14,362	$143,832

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,463,938	$3,779,706	$3,216,702	$-315,768
2023	$5,506,325	$5,166,847	$4,660,660	$339,478
2022	$4,456,527	$4,046,862	$4,003,771	$409,665
2021	$3,085,282	$2,024,954	$2,463,702	$1,060,328
2020	$1,984,509	$2,055,011	$1,329,504	$-70,502
2019	$3,051,390	$3,067,680	$1,463,998	$-16,290
2018	$3,186,868	$3,136,378	$1,663,889	$50,490

SANTA ROSA CHAMBER OF COMMERCE