MARIN VISITORS NETWORK DBA MARIN CONVENTION & VISITORS BUREAU (EIN 941265639) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Principal Officer

GINA MARR-HIEMSTRA

Phone

4159252060

Tax Period

2025-01-01 to 2025-12-31

MARIN VISITORS NETWORK DBA MARIN CONVENTION & VISITORS BUREAU is a community nonprofit that reported $1.7M in total revenue in fiscal year 2025. Revenue decreased 13% compared to the prior year. Expenses of $2.0M exceeded revenue, resulting in a 18% operating deficit.

Mission

PROMOTION OF TOURISM IN MARIN COUNTY BY DEVELOPING A SUSTAINABLE VISITOR BASE TO MARIN COUNTY, ENHANCING THE LOCAL ECONOMIES AND PROTECTING THE NATURAL RESOURCES THROUGH RESPONSIBLE PROMOTION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,643,388

Investment Income $54,211

Other Revenue $0

TOTAL REVENUE $1,697,599

Expense Breakdown

Grants Paid $0

Salaries & Benefits $581,569

Fundraising Expenses $0

Program Expenses $1,697,785

Other Expenses $1,414,326

TOTAL EXPENSES $1,995,895

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,697,599	$1,946,463	-0.1%
Expenses	$1,995,895	$1,770,848	+0.1%
Net Income	$-298,296	$175,615	-2.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$278,881

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARK ESSMAN	Secretary	40.00	Director	$166,333	$0	$166,333
DEBORAH ALBRE	N/A	40.00		$116,882	$0	$116,882
GINA MARR-HIEMSTRA	President	1.00	Director	$112,548	$0	$112,548
CHRISTINE BOHLKE	N/A	40.00		$111,011	$0	$111,011
MICHAEL VACCARO	Chairman	40.00	Director	$0	$0	$0
BILL BLACKBURN	VICE CHAIR	40.00	Director	$0	$0	$0
ROBERT MARSHALL	BOARD MEMBER	1.00	Director	$0	$0	$0
MICHELLE DUFFY	BOARD MEMBER	1.00	Director	$0	$0	$0
MICHAEL BATES	Treasurer	1.00	Director	$0	$0	$0
BEAU BLANCHARD	BOARD MEMBER	1.00	Director	$0	$0	$0
KARL DANNECKER	DIRECTOR	1.00	Director	$0	$0	$0
SUSAN CUNNINGHAM	DIRECTOR	1.00	Director	$0	$0	$0
GARY STYMUS	DIRECTOR	1.00	Director	$0	$0	$0
MARTY RUBINO	BOARD MEMBER	1.00	Director	$0	$0	$0
JUDY GILMORE	DIRECTOR	1.00	Director	$0	$0	$0
LESLIE PIPER	DIRECTOR	1.00	Director	$0	$0	$0
SHAYLA SOSA	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,697,599	$1,995,895	$2,418,063	$-298,296
2024	No data	No data	No data	No data
2023	$1,858,810	$1,777,518	$2,636,995	$81,292
2022	$1,726,252	$1,292,436	$2,551,541	$433,816
2021	$1,254,608	$1,256,081	$2,143,354	$-1,473
2020	$1,304,341	$1,034,415	$2,126,433	$269,926
2019	$1,618,396	$1,995,341	$1,773,556	$-376,945
2018	$1,722,505	$1,622,260	$2,142,439	$100,245
2017	$1,731,341	$1,548,979	$2,043,446	$182,362

MARIN VISITORS NETWORK DBA MARIN CONVENTION & VISITORS BUREAU