United Way of Santa Cruz County

EIN: 941422471 501(c)(3) Philanthropy & Grantmaking

Capitola, CA

Total Revenue
$5,638,281
Total Expenses
$5,379,696
Total Assets
$3,536,869
Net Assets
$2,957,525
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Financial Trends

Organization Details

Formation Year
1974
Legal Domicile
CA
Principal Officer
Yvette Brooks
Phone
8314795466
Tax Period
2024-07-01 to 2025-06-30

United Way of Santa Cruz County, founded in 1974, is a community nonprofit in the Philanthropy & Grantmaking sector that reported $5.6M in total revenue in fiscal year 2024. Revenue decreased 5% compared to the prior year. Expenses of $5.4M left a modest 5% surplus.

Mission

THE MISSION OF THE UNITED WAY OF SANTA CRUZ COUNTY IS TO IGNITE OUR COMMUNITY TO GIVE, ADVOCATE AND VOLUNTEER SO THAT OUR YOUTH SUCCEED IN SCHOOL AND IN LIFE, OUR RESIDENTS ARE HEALTHY AND OUR FAMILIES ARE FINANCIALLY INDEPENDENT.OUR MOST SIGNIFICANT ACTIVITY IS THE UNITED FOR YOUTH INITIATIVE, A COMMUNITY PARTNERSHIP THAT WORKS TO REDUCE YOUTH POVERTY BY CREATING ENVIRONMENT CHANGES GIVING CHILDREN MORE OPPORTUNITIES FOR LIVING IN A HEALTHIER, THRIVING, AND SAFER SANTA CRUZ COUNTY.Cradle to career and black health initiative as fiscal sponsorship.

Program Service Accomplishments

Program 1
Expenses: $1,766,635

UNITED WAY OF SCC PROVIDES PROGRAMS AND ADMINISTATION SOLUTIONS FOR FIRST 5 OF SANTA CRUZ COUNTY. FIRST 5 SANTA CRUZ COUNTY IMPROVES THE LIVES OF CHILDREN IN THE COMMUNITY WHO NEED THE MOST SUPPORT...

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UNITED WAY OF SCC PROVIDES PROGRAMS AND ADMINISTATION SOLUTIONS FOR FIRST 5 OF SANTA CRUZ COUNTY. FIRST 5 SANTA CRUZ COUNTY IMPROVES THE LIVES OF CHILDREN IN THE COMMUNITY WHO NEED THE MOST SUPPORT TO MAKE SURE ALL CHILDREN HAVE THE EARLY EXPERIENCES THEY NEED TO SUCCEED. FIRST 5'S PRIORITIES FALL IN THREE MAJOR GOAL AREAS: CHILDREN ARE HEALTHY; CHILDREN ARE LEARNING AND READY FOR SCHOOL; FAMILIES ARE STRONG; SERVICES ARE FAMILY FRIENDLY.

Program 2
Expenses: $1,261,006

UNITED FOR COMMUNITY ALSO KNOWN AS 2-1-1 IS A CENTRALIZED HELPLINE FOR THE PUBLIC TO GET INFORMATION ON HEALTH AND HUMAN SERVICES. CALLERS CAN USE THE EASY-TO-REMEMBER, TOLL-FREE NUMBER, 2-1-1, WHERE...

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UNITED FOR COMMUNITY ALSO KNOWN AS 2-1-1 IS A CENTRALIZED HELPLINE FOR THE PUBLIC TO GET INFORMATION ON HEALTH AND HUMAN SERVICES. CALLERS CAN USE THE EASY-TO-REMEMBER, TOLL-FREE NUMBER, 2-1-1, WHERE A TRAINED SPECIALIST WILL MATCH NEEDS TO LOCAL SERVICES. IN TIMES OF DISASTER, 2-1-1 PROVIDES UP-TO-DATE INFORMATION ON ROAD CLOSURES, EVACUATION SITES AND TEMPORARY SHELTER, RELIEVING THE BURDEN ON 9-1-1. YOUTH AND FAMILIES CAN CONNECT TO CRITICAL SERVICES FOR BASIC NEEDS BY CALLING THE HOTLINE, TEXTING THEIR ZIP CODE TO 211-211, OR VISITING THE WEBSITE,WWW.211SANTACRUZCOUNTY.ORG UNITED FOR YOUTH CENTERS YOUTH VOICE AND POSITIONS YOUTH AS DRIVERS OF COMMUNITY CHANGE. THE GOAL OF THE PROGRAM IS TO WORK WITH OUT-OF-SCHOOL PROGRAMS TO FOCUS ON AND SUPPORT POSITIVE YOUTH DEVELOPMENT, YOUTH-ADULT PARTNERSHIPS, AND FOSTERING COMMUNITY CONNECTIONS THROUGH PARTICIPATION IN COMMUNITY-LEVEL DECISION-MAKING. JOVENES SANOS (HEALTHY YOUTH) FOCUSES ON YOUTH LEADERSHIP AND ADVOCACY REGARDING HEALTH AND WELLNESS TO CREATE A HEALTHIER, THRIVING COMMUNITY. YOUTH ENHANCE THEIR LEADERSHIP AND ACADEMIC SKILLS BY ENGAGING IN LOCAL DECISION-MAKING TO PROMOTE HEALTHY EATING AND ACTIVE LIVING THROUGH PHYSICAL ACTIVITY AND NUTRITION WORKSHOPS. THE PROGRAM ALSO FOCUSES ON PROMOTING COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC MOBILITY, AND COMMUNITY ENGAGEMENT. UNITED WAY OF SCC PROVIDES COMMUNITY GRANTS TO SUPPORT LOCAL YOUTH-SERVING PROGRAMS IN MARGINALIZED COMMUNITIES THROUGHOUT SANTA CRUZ COUNTY. UNITED WAY OF SCC COLLABORATES WITH LOCAL AGENCIES TO DEVELOP NETWORKS AND STRATEGIC PLANS THAT IMPROVE THE HEALTH AND WELL-BEING OF YOUTH AND FAMILIES IN SANTA CRUZ COUNTY. YOUTH PROGRAMS INCLUDE AFTER-SCHOOL ACADEMIC SUPPORT, MENTAL HEALTH SERVICES, HEALTHY EATING AND ACTIVE LIVING INITIATIVES, MENTORING, CAREER PATHWAYS, MINDFULNESS, NUTRITION WORKSHOPS, AND ADVOCACY TO PROMOTE HEALTHY COMMUNITIES. BY ENSURING YOUTH HAVE THE OPPORTUNITY TO REACH THEIR GREATEST POTENTIAL, UNITED WAY OF SANTA CRUZ COUNTY IS FOCUSING ON YOUTH WELL-BEING TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO PROMOTE COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC STABILITY, AND COMMUNITY CONNECTION AMONG SANTA CRUZ COUNTYS HIGHEST NEEDS YOUTH. UNITED 4 YOUTH IS A COLLABORATIVE TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO YOUTH AND FAMILIES THROUGHOUT SANTA CRUZ COUNTY. THE COLLABORATIVE ASSEMBLES NONPROFITS AND LOCAL LEADERS TO DESIGN INNOVATIVE PROGRAMS THAT LEAD TO POSITIVE AND SUSTAINABLE OUTCOMES FOR YOUTH - FROM ACADEMIC SUPPORT TO POLICY CHANGE IN LOCAL GOVERNMENT.

Program 3
Expenses: $898,250

CRADLE TO CAREER (C2C) IS A PARENT ADVOCACY INITIATIVE AND COMMUNITY CONNECTOR. OUR COLLECTIVE BRINGS TOGETHER COMMUNITY PARTNERS AND CONNECTS THEM TO LOCAL YOUTH AND PARENTS, TO HEAR DIRECTLY ABOUT...

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CRADLE TO CAREER (C2C) IS A PARENT ADVOCACY INITIATIVE AND COMMUNITY CONNECTOR. OUR COLLECTIVE BRINGS TOGETHER COMMUNITY PARTNERS AND CONNECTS THEM TO LOCAL YOUTH AND PARENTS, TO HEAR DIRECTLY ABOUT HOW TO SUPPORT THE HOPES, DREAMS, AND CONCERNS OF LOCAL FAMILIES. OUR MISSION IS TO WORK COLLECTIVELY TO EMPOWER FAMILIES, DELIVER RESOURCES, AND ADVOCATE FOR EQUITABLE AND INCLUSIVE SUPPORT SYSTEMS TO ELIMINATE DISPARITIES AND ENSURE ALL SANTA CRUZ COUNTY CHILDREN THRIVE IN THEIR EDUCATION, HEALTH, AND CHARACTER.BY ENSURING YOUTH HAVE THE OPPORTUNITY TO REACH THEIR GREATEST POTENTIAL, UNITED WAY OF SANTA CRUZ COUNTY IS FOCUSING ON YOUTH WELL-BEING TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO PROMOTE COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC STABILITY, AND COMMUNITY CONNECTION AMONG SANTA CRUZ COUNTYS HIGHEST NEEDS YOUTH. UNITED 4 YOUTH IS A COLLABORATIVE TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO YOUTH AND FAMILIES THROUGHOUT SANTA CRUZ COUNTY. THE COLLABORATIVE ASSEMBLES NONPROFITS AND LOCAL LEADERS TO DESIGN INNOVATIVE PROGRAMS THAT LEAD TO POSITIVE AND SUSTAINABLE OUTCOMES FOR YOUTH - FROM ACADEMIC SUPPORT TO POLICY CHANGE IN LOCAL GOVERNMENT.YOUTH ACTION NETWORK (YAN) CENTERS YOUTH VOICE, AND POSITIONS YOUTH AS THE DRIVERS FOR COMMUNITY CHANGE. THE GOAL OF THE PROGRAM IS TO WORK WITH OUT-OF-SCHOOL PROGRAMS TO FOCUS ON AND SUPPORT POSITIVE YOUTH DEVELOPMENT, YOUTH & ADULT PARTNERSHIPS, AND FOSTERING COMMUNITY CONNECTIONS BY PARTICIPATING IN COMMUNITY-LEVEL DECISION MAKING. JOVENES SANOS (HEALTHY YOUTH) IS YOUTH LEADERSHIP AND ADVOCACY REGARDING HEALTH AND WELLNESS TO CREATE A HEALTHIER, THRIVING COMMUNITY. YOUTH ENHANCE THEIR LEADERSHIP AND ACADEMIC SKILLS BY ENGAGING IN LOCAL DECISION-MAKING TO INCREASE HEALTHY EATING ACTIVE LIVING THROUGH PHYSICAL ACTIVITY AND NUTRITION WORKSHOPS.COMMUNITY ASSESSMENT PROJECT IS A NATIONALLY AND INTERNALLY RECOGNIZED DATA REPORT THAT EXAMINES THE QUALITY OF LIFE FOR SANTA CRUZ COUNTY RESIDENTS BY REPORTING SOCIAL DETERMINANTS OF HEALTH INDICATORS SUCH AS ECONOMICS, EDUCATION, HEALTH AND WELLNESS, NATURAL AND BUILT ENVIRONMENT, AND PUBLIC SAFETY. IT INCLUDES A BI-ANNUAL HOUSEHOLD SURVEY OF OUR COUNTYS RESIDENTS PERCEPTION OF THEIR OWN WELL-BEING AS WELL AS EXTENSIVE COMMUNITY ENGAGEMENT TO SET COLLECTIVE COMMUNITY GOALS IN THE FIVE AREAS. THE DATA IDENTIFIES COMMUNITY NEEDS TO SPARK PLANS TO REDUCE DISPARITIES AND ENHANCE EQUITY IN SANTA CRUZ COUNTY.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,587,605
Program Service Revenue $0
Investment Income $2,570
Other Revenue $48,106
TOTAL REVENUE $5,638,281

Expense Breakdown

Grants Paid $599,248
Salaries & Benefits $3,347,323
Fundraising Expenses $390,068
Program Expenses $4,071,645
Other Expenses $1,433,125
TOTAL EXPENSES $5,379,696

Year-over-Year Comparison

2024 2023 Change
Revenue $5,638,281 $5,946,932 -0.1%
Expenses $5,379,696 $4,895,085 +0.1%
Net Income $258,585 $1,051,847 -0.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
16
Independent Members
16
Employees
38
Volunteers
400

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$168,914
Total Directors
16
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KEISHA FROST PRESIDENT & CEO 40.00
Officer
$145,561 $23,353 $168,914
Michelle Dodge Finance Director 40.00
$123,055 $37,062 $160,117
Sarah Emmert Community Org Dir. 40.00
$97,069 $14,827 $111,896
HAJIME ARNOLD President 4.00
Officer Director
$0 $0 $0
BINDI GANDHI Treasurer 1.00
Officer Director
$0 $0 $0
Beau Wilder Secretary 1.00
Officer Director
$0 $0 $0
PATTY WINTERS VP Campaign 2.00
Officer Director
$0 $0 $0
Cynthia Larive Director 1.00
Director
$0 $0 $0
Brian Spector Director 1.00
Director
$0 $0 $0
DEANRE JAMES Director 1.00
Director
$0 $0 $0
ELAINE JOHNSON Director 1.00
Director
$0 $0 $0
Julia FeldMan Director 1.00
Director
$0 $0 $0
DR FARIS SABBAH Director 1.00
Director
$0 $0 $0
Martine Watkins Director 1.00
Director
$0 $0 $0
DR TRAVARIS HARRIS Director 1.00
Director
$0 $0 $0
Morgan Lyng Lukina Director 1.00
Director
$0 $0 $0
OSCAR SANCHEZ Director 1.00
Director
$0 $0 $0
SHARMARA VAN DER VOORT Director 1.00
Director
$0 $0 $0
REGINA LANGHOUT DIRECTOR 1.00
Director
$0 $0 $0
YVETTE BROOKS PRESIDENT & CEO 40.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,638,281 $5,379,696 $3,536,869 $258,585
2024 No data No data No data No data
2023 $5,158,561 $4,738,163 $2,136,401 $420,398
2022 $3,528,642 $3,408,283 $1,337,481 $120,359
2021 $3,816,942 $3,684,303 $1,184,373 $132,639
2020 $3,819,902 $3,754,311 $1,488,078 $65,591
2019 $3,699,430 $3,650,789 $1,184,479 $48,641
2018 $2,982,862 $3,134,292 $950,657 $-151,430
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