Fairytale Town Inc

EIN: 941669088 501(c)(3) Recreation & Sports

Sacramento, CA

Total Revenue
$3,449,927
Total Expenses
$2,579,734
Total Assets
$8,321,925
Net Assets
$7,507,525
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1962
Legal Domicile
CA
Principal Officer
Kevin Smith-Fagan
Phone
9168085388
Tax Period
2023-01-01 to 2023-12-31

Fairytale Town Inc, founded in 1962, is a community nonprofit in the Recreation & Sports sector that reported $3.4M in total revenue in fiscal year 2023. Revenue fell 20% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $870K, a strong 25% operating margin.

Mission

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.

Program Service Accomplishments

Program 1
Expenses: $2,106,314

Since opening in 1959, Fairytale Town has welcomed families from all over the world through Humpty Dumptys gate into an enchanted realm. Today, we are welcoming our fourth generation of visitors into...

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Since opening in 1959, Fairytale Town has welcomed families from all over the world through Humpty Dumptys gate into an enchanted realm. Today, we are welcoming our fourth generation of visitors into two and a half acres of magic and fun that have stood the test of time.A nonprofit children's storybook park and education center, Fairytale Town is home to three-dimensional playsets based on favorite fairytales and nursery rhymes, a family of barnyard animals, interactive learning gardens, two performing arts stages, and an off-site adventure playground. Significant physical improvements and innovative programming have established Fairytale Town as an important destination that promotes quality family time, play, creativity, imagination, learning and fun.Fairytale Town remains the only literacy-based park that serves children in this region. Year-round special events and educational programming introduce literacy and creative experiences to approximately 250,000 visitors each year. Park attractions include King Arthurs Castle, the Giants Foot from Jack and the Beanstalk, a Pirate Ship, Robin Hoods Sherwood Forest, Mr. McGregors Garden, and the Mother Goose Stage. Numerous slides are situated in playsets throughout the park, including the Old Woman Who Live in a Shoe slide and Owls Tree House slide. The Crooked Mile is the hands-down favorite set!Now when childrens activities and entertainment tend to be commercial and passive, Fairytale Town is a physically active, imagination-stimulating alternative one that is needed more than ever.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,397,333
Program Service Revenue $1,702,329
Investment Income $63,956
Other Revenue $286,309
TOTAL REVENUE $3,449,927

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,685,037
Fundraising Expenses $167,660
Program Expenses $2,106,314
Other Expenses $894,697
TOTAL EXPENSES $2,579,734

Year-over-Year Comparison

2023 2022 Change
Revenue $3,449,927 $4,328,358 -0.2%
Expenses $2,579,734 $2,264,976 +0.1%
Net Income $870,193 $2,063,382 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
17
Independent Members
17
Employees
95
Volunteers
200

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$177,537
Total Directors
17
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Kevin Smith-Fagan Executive Dir. 3.00
Officer
$162,313 $15,224 $177,537
Becky Bitter City Liaison 1.00
Director
$0 $0 $0
Ken Brown Treasurer 1.00
Officer Director
$0 $0 $0
Tesh Diyal Director 1.00
Director
$0 $0 $0
Michelle Silvester Director 3.00
Director
$0 $0 $0
Peter Dannenfelser Director 1.00
Director
$0 $0 $0
Priscilla Enriquez Vice President 3.00
Officer Director
$0 $0 $0
Kevin Lund Director 1.00
Director
$0 $0 $0
Amanda Merz Director 1.00
Director
$0 $0 $0
Tanya Curry Director 1.00
Director
$0 $0 $0
Danielle Stephens President 1.00
Officer Director
$0 $0 $0
Kristy Wiese Secretary 1.00
Officer Director
$0 $0 $0
John Toney Director 3.00
Director
$0 $0 $0
Michael Yee Director 0.00
Director
$0 $0 $0
James Shelby Past President 3.00
Officer Director
$0 $0 $0
Todd Sorensen Director 1.00
Director
$0 $0 $0
Matt DeFazio Director 1.00
Director
$0 $0 $0
James Hart Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $3,449,927 $2,579,734 $8,321,925 $870,193
2022 $4,328,358 $2,264,976 $6,776,228 $2,063,382
2021 $3,370,960 $1,863,615 $4,798,376 $1,507,345
2020 $1,975,996 $1,700,632 $3,785,354 $275,364
2019 $2,278,657 $1,973,243 $3,513,517 $305,414
2018 $2,482,276 $1,856,087 $2,553,015 $626,189
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