MEDIA ALLIANCE

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1976

Legal Domicile

Principal Officer

Tracy Rosenberg

Phone

4157469475

Tax Period

2023-01-01 to 2023-12-31

MEDIA ALLIANCE, founded in 1976, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.9M in total revenue in fiscal year 2023. Revenue grew 20% year-over-year, indicating healthy expansion. The organization ran a surplus of $370K, a strong 19% operating margin.

Mission

MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.

Program Service Accomplishments

Program 1

Expenses: $873,111 Revenue: $1,255,220

Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts...

Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking.

Program 2

Expenses: $236,945 Revenue: $69,512

Provide media skills training and publicity assistance for grassroots and community organizations

Program 3

Expenses: $103,922 Revenue: $145,650

Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public education), Bloc by Block (hyper-local news site), Out in the Bay (podcast), Elevate Media (media services), ACorrection (podcast), Thy Neighbor (documentary film), Oakland Workers Fund (public education), AWO (public education), Mosaic Journalism Education Project (journalism training), H is our Life (public education), RepCo (public education), Mutiny Radio (podcast), Underwater Transformational Photography Project (photography), Little Chicken (documentary film), Apparel for Activism (public education), St Peters (public education), Searching for Kapwa (documentary film), Aaron Swartz Day (public education), Climate Money Watchdog (informational website), Bujjiko (public education), A More Perfect Union (documentary film), OpenArchive (software).

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,694,750

Program Service Revenue $210,672

Investment Income $11,367

Other Revenue $0

TOTAL REVENUE $1,916,789

Expense Breakdown

Grants Paid $234,410

Salaries & Benefits $203,497

Fundraising Expenses $68,319

Program Expenses $1,213,978

Other Expenses $1,102,035

TOTAL EXPENSES $1,547,087

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,916,789	$1,603,417	+0.2%
Expenses	$1,547,087	$1,085,232	+0.4%
Net Income	$369,702	$518,185	-0.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$41,500

Key Employees

$162,250

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Natalie Cadranel	Project Director	32	Key Emp Highest	$120,750	$0	$120,750
Tracy Rosenberg	ED	32	Director Key Emp	$41,500	$0	$41,500
Samantha Calamari	Director	2	Director	$0	$0	$0
Al Kielwasser	Chair of the Board	5	Officer Director	$0	$0	$0
Phavia Kujichagulia	Secretary	2	Officer Director	$0	$0	$0
Oriana Saportas	Treasurer	2	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,916,789	$1,547,087	$1,633,615	$369,702
2022	$1,603,417	$1,085,232	$1,172,669	$518,185
2021	$988,140	$528,282	$633,350	$459,858
2020	$359,710	$341,816	$173,492	$17,894
2019	$237,000	$224,396	$155,598	$12,604
2018	$195,000	$191,824	$161,644	$3,176