RURAL CALIFORNIA BROADCASTING CORP… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1981

Legal Domicile

Principal Officer

DARREN LASHELLE

Phone

7075842000

Tax Period

2023-10-01 to 2024-09-30

RURAL CALIFORNIA BROADCASTING CORPORATIO, founded in 1981, is a community nonprofit in the International Affairs sector that reported $7.3M in total revenue in fiscal year 2023. Revenue grew 18% year-over-year, indicating healthy expansion. Expenses of $8.0M exceeded revenue, resulting in a 10% operating deficit.

Mission

PROVIDE EDUCATIONAL TELEVISION AND RADIO BROADCASTING IN NORTHERN CALIFORNIA.

Program Service Accomplishments

Program 1

Expenses: $4,664,487 Revenue: $573,253

THE PBS STATION SERVICING THE NORTHERN SAN FRANCISCO BAY AREA OVER THE AIR AND THE ENTIRE BAY REGION ON CABLE AND SATELLITE, NORTHERN CALIFORNIA PUBLIC MEDIA OFFERS NON-COMMERCIAL PROGRAMMING DRAWN FROM PBS AND OTHER SOURCES. NORTHERN CALIFORNIA PUBLIC MEDIA FOCUSES ON ENVIRONMENTAL, HEALTH, AND COMMUNITY ENGAGEMENT ISSUES, SEEKING TO ENGAGE ITS VIEWERS WITH EDUCATIONAL, CULTURAL, AND INFORMATIONAL TELECOMMUNICATIONS.

Program 2

Expenses: $1,068,947 Revenue: $96,158

THE NPR AFFILIATE FOR SONOMA COUNTY, KRCB FM PROVIDES MUSIC FROM CLASSICAL TO JAZZ TO ALTERNATIVE GENRES, LITERARY, AND EDUCATIONAL PROGRAMMING AS WELL AS NATIONAL AND LOCALLY PRODUCED NEWS. EVENING AND OVERNIGHT PROGRAMMING ARE ALL PROVIDED BY VOLUNTEERS WHO CREATE AND AIR THEIR OWN LOCALLY PRODUCED SHOW.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $3,911,164

Program Service Revenue $669,411

Investment Income $1,902,342

Other Revenue $774,162

TOTAL REVENUE $7,257,079

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,939,758

Fundraising Expenses $734,591

Program Expenses $5,733,434

Other Expenses $5,061,599

TOTAL EXPENSES $8,001,357

Year-over-Year Comparison

	2023	2022	Change
Revenue	$7,257,079	$6,172,931	+0.2%
Expenses	$8,001,357	$7,272,816	+0.1%
Net Income	$-744,278	$-1,099,885	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

280

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$280,145

Total Directors

$151,080

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DARREN LASHELLE	PRESIDENT & CEO	40.00	Officer Director	$137,968	$13,112	$151,080
MARGARET MCCARTHY	CHAIR	2.00	Officer Director	$0	$0	$0
PETE LUDE	VICE CHAIR	2.00	Officer Director	$0	$0	$0
RALPH O'REAR	TREASURER	2.00	Officer Director	$0	$0	$0
TERRY ABRAMS	SECRETARY	2.00	Officer Director	$0	$0	$0
ANDREW AKUFO	TRUSTEE	2.00	Director	$0	$0	$0
JERLENA GRIFFIN-DESTA PHD	TRUSTEE	2.00	Director	$0	$0	$0
LINTON JOHNSON	TRUSTEE	2.00	Director	$0	$0	$0
MOINA SHAIQ	TRUSTEE	2.00	Director	$0	$0	$0
DAVID STARE	TRUSTEE	2.00	Director	$0	$0	$0
ERIKA THIBAULT	TRUSTEE	2.00	Director	$0	$0	$0
SHARON TILLER	TRUSTEE	2.00	Director	$0	$0	$0
AMY BOYD	COO	40.00	Officer	$114,197	$14,868	$129,065
MICHAEL FLYNN	UNDERWRITING & COMMUNITY PARTNERSHIP	40.00	Highest	$103,767	$10,610	$114,377

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$7,257,079	$8,001,357	$89,667,640	$-744,278
2023	$6,172,931	$7,272,816	$81,521,482	$-1,099,885
2022	$5,369,244	$6,529,254	$75,463,594	$-1,160,010
2021	$7,181,993	$6,072,864	$88,009,918	$1,109,129
2020	$6,888,932	$5,099,772	$79,693,944	$1,789,160
2019	$6,334,088	$4,487,741	$76,538,900	$1,846,347
2018	$3,190,263	$3,752,127	$73,403,613	$-561,864

RURAL CALIFORNIA BROADCASTING CORPORATIO