Create CA

EIN: 942733935 501(c)(3)

Pasadena, CA

Total Revenue
$2,172,422
Total Expenses
$1,896,912
Total Assets
$3,566,049
Net Assets
$3,357,819
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Financial Trends

Organization Details

Formation Year
1988
Legal Domicile
CA
Principal Officer
Veronica Alvarez
Phone
6265789315
Tax Period
2024-01-01 to 2024-12-31

Create CA, founded in 1988, is a community nonprofit that reported $2.2M in total revenue in fiscal year 2024. Revenue surged 24% from the prior year, signaling strong growth momentum. Expenses of $1.9M left a modest 13% surplus.

Mission

Create CA advocates for high-quality arts education for all students by providing policy expertise and mobilizing a statewide network of advocates and allied partners.

Program Service Accomplishments

Program 1
Expenses: $446,640

Other programs: In 2024, Create CA completed its sixth year of implementing a statewide public will campaign to influence decision-makers and increase access and participation in the arts. The...

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Other programs: In 2024, Create CA completed its sixth year of implementing a statewide public will campaign to influence decision-makers and increase access and participation in the arts. The ultimate goal is to uplift the importance of arts education and make our work digestible to a general audience unfamiliar with education policy or the legislative process. This will grow our community of supporters and diversify our fundraising by attracting new donors. This multi-pronged strategy includes the creation and dissemination of resources to advocates and the general public, regular media outreach, translating our website and resources into Spanish, and implementing ad buys to increase Create CA's visibility and uplift the conversation around arts education. We also host convenings, and in 2024 our policy team brought together government representatives, statewide agencies, nonprofit arts organizations, school administrators and arts advocates for a meeting in Sacramento to discuss the greatest barriers to arts education access. We ended 2024 with 24,608 newsletter subscribers and 20,702 followers across social media platforms. Create CA's Top Five Program Accomplishments 1 . Create CA was a lead partner in the development and dissemination of a Prop 28 toolkit that includes sample school budgets, a community feedback template, and ten Local Education Agency (LEA) profiles to highlight promising practices for school districts as they expand their curriculum to provide increased arts access for students. 2.Create CA's 34 virtual and in-person events - training sessions, workshops and meetups - served 2,776 advocates and provided tools and strategies to increase access to and participation in arts education. 3.Our policy team hosted 17 representatives from statewide organizations at a convening in Sacramento in October 2024, where they came together to discuss and identify strategies to improve Proposition 28 implementation, arts education teacher recruitment, and overall access to arts education in California. 4.Create CA hosted the third annual Student Arts Advocacy Day at the California Institute for the Arts, which provided arts advocacy workshops to 514 current high school students from across the state. 5.Create CA launched the Youth Advisory Council, which is providing civic engagement opportunities and nonprofit management training to 10 young people between the ages of 16 and 24. It's also ensuring that Create CA incorporates youth perspectives into our program design and policy strategy.

Program 2
Expenses: $380,022

Arts Now: Create CA's Arts Now program offers professional development and coalition building to arts advocates across California. The program offers synchronous and asynchronous training for Arts...

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Arts Now: Create CA's Arts Now program offers professional development and coalition building to arts advocates across California. The program offers synchronous and asynchronous training for Arts Now participants, allowing them the flexibility to fit the program into their schedules. Arts Now adapted to meet the changing needs of local organizers following the passage of Proposition 28. The Arts Now Leadership Institute provided arts education advocacy training to 27 individuals across the state. We also hosted programs that reached a total of 315 individuals. The Arts Now Leadership grew slightly to serve 30 advocates for the 2024-2025 session. Our program team provides one-on-one technical assistance to participants outside of these group sessions. Program staff offered additional technical assistance to program participants working to understand how Prop 28 is rolling out in their communities. We continue to be pleased with the outcomes of our Arts Now Regional Hubs in both the Bay Area and Sacramento region. We are partnering again with Arts Education Alliance of the Bay Area and Friends of Sacramento Arts during the 2024-2025 school year. In the last year, Create CA has continued to grow its significant library of resources to support advocates working to ensure proper implementation of Prop 28. Tools and resources include social media posts and graphics, talking points, a school board presentation template and guidance, an op-ed template for local media sources, several fact sheets, and one-pagers in English and Spanish to spread information about Prop 28. In addition, we have updated the Contact Your School Leaders page three times, our one-click letter to school board members and superintendents of districts across the state. We share these resources in our monthly Arts Now Meetups, where we also host listening sessions and gather stories of successes and challenges in the implementation of Prop 28. In 2024, Create CA continued offering the Arts Now Organizational Partners program, which offers the Arts Now Leadership Institute and additional targeted programming to nonprofit organizations across the state. The goal is for these nonprofits to build their capacity to advocate for increased arts education programs in their communities and local school districts. In late 2024, Create CA accepted six organizations into the second cohort of the program.

Program 3
Expenses: $356,306

Student Voices: Student Voices is a hub that provides training, resources, and opportunities to 12- to 24-year-olds, teaching them the importance of civic engagement and advocacy and how this is tied...

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Student Voices: Student Voices is a hub that provides training, resources, and opportunities to 12- to 24-year-olds, teaching them the importance of civic engagement and advocacy and how this is tied to arts education. In 2023-2024, we provided leadership training and workshops to 19 Student Voices Leaders, all current 7-12th grade students in public schools around the state who received a stipend for their participation. In 2024-2025, Student Voices accepted another 19 students to the Student Voices Leaders program. Student Voices also hosted the third annual Student Arts Advocacy Day at CalArts on July 13, 2024. This event served over 500 current high school students from across California, making it the largest arts advocacy training event for students in the state. We offered numerous work in shops, including Activism in Animation, Drumming for Change, and Dancing New Futures. To continue integrating student perspectives into Create CA's programs and policy work, the Student Voices team launched a new Youth Advisory Council (YAC) in 2024. The YAC currently trains 10 current students and youth ages 16-24 in civic engagement. Create CA is also integrating the YAC's ideas and feedback into our work. This will ensure that the organization is always soliciting feedback and ideas from the people who are most impacted by our programs. In early 2024, Create CA partnered with ArtCenter College of Design for the second year in a row to offer a course titled Designing Advocacy. Taught by Joel "Rage.One" Garcia, this 12-week course was offered free-of-charge to current college students. Lessons focused on racial justice, equity and self-expression, all with the goal of giving young activist-artists the tools to raise their voices.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,091,517
Program Service Revenue $0
Investment Income $57,295
Other Revenue $23,610
TOTAL REVENUE $2,172,422

Expense Breakdown

Grants Paid $73,500
Salaries & Benefits $1,179,289
Fundraising Expenses $300,960
Program Expenses $1,182,968
Other Expenses $644,123
TOTAL EXPENSES $1,896,912

Year-over-Year Comparison

2024 2023 Change
Revenue $2,172,422 $1,754,279 +0.2%
Expenses $1,896,912 $2,044,065 -0.1%
Net Income $275,510 $-289,786 -2.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
13
Independent Members
13
Employees
12
Volunteers
27

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$209,057
Total Directors
14
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Jessica Mele Interim Executive Dir. 40.00
Officer
$154,275 $0 $154,275
Jennifer C Wong Deputy Director 40.00
$124,575 $15,642 $140,217
Abraham Flores Deputy Director 40.00
$121,303 $6,065 $127,368
Veronica Alvarez Executive Dir. 40.00
Officer
$49,759 $5,023 $54,782
Elda Pineda Dir Treasurer 2.00
Officer Director
$0 $0 $0
Cyrus Wadia Chair Director 2.00
Officer Director
$0 $0 $0
Jesus Holguin Vice Chair Secretary 2.00
Officer Director
$0 $0 $0
Jaylena Lomenech Secretary Director 2.00
Director
$0 $0 $0
Ed Honowitz Director 2.00
Director
$0 $0 $0
Jeannine Flores Director 2.00
Director
$0 $0 $0
Mariana Astorga-Almanza Director 2.00
Director
$0 $0 $0
Aldo Ramirez Director 2.00
Director
$0 $0 $0
Paul Richman Director 2.00
Director
$0 $0 $0
Mark Slavkin Director 2.00
Director
$0 $0 $0
Jason Spencer Director 2.00
Director
$0 $0 $0
Carrie Hahnel Director 2.00
Director
$0 $0 $0
Merryl Goldberg Director 2.00
Director
$0 $0 $0
Karen Williams Director 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $2,172,422 $1,896,912 $3,566,049 $275,510
2023 $1,754,279 $2,044,065 $3,322,988 $-289,786
2022 $1,201,466 $1,759,764 $3,531,542 $-558,298
2021 $4,130,356 $1,676,585 $4,186,636 $2,453,771
2021 $270,147 $384,383 $4,071,285 $-114,236
2020 $1,497,064 $1,538,658 $1,737,021 $-41,594
2019 $2,059,619 $1,556,682 $1,764,036 $502,937
2019 $2,059,619 $1,556,682 $1,764,036 $502,937
2018 $1,794,062 $1,684,157 $1,305,179 $109,905
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