National Alopecia Areata Foundation

EIN: 942780249 501(c)(3) Medical Research

Novato, CA

Total Revenue
$3,998,061
Total Expenses
$3,850,182
Total Assets
$4,739,437
Net Assets
$4,023,692
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1981
Legal Domicile
CA
Principal Officer
Laura Maciag
Phone
4154723780
Tax Period
2025-01-01 to 2025-12-31

National Alopecia Areata Foundation, founded in 1981, is a community nonprofit in the Medical Research sector that reported $4.0M in total revenue in fiscal year 2025. Revenue grew 17% year-over-year, indicating healthy expansion. Expenses of $3.9M left a modest 4% surplus.

Mission

NAAF drives research to find a cure and accessible treatments for alopecia areata, supports those those impacted, and educates the public about the disease.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $2,444,229
Program Service Revenue $228,385
Investment Income $116,285
Other Revenue $1,209,162
TOTAL REVENUE $3,998,061

Expense Breakdown

Grants Paid $337,673
Salaries & Benefits $2,060,356
Fundraising Expenses $623,456
Program Expenses $2,804,461
Other Expenses $1,452,153
TOTAL EXPENSES $3,850,182

Year-over-Year Comparison

2025 2024 Change
Revenue $3,998,061 $3,418,405 +0.2%
Expenses $3,850,182 $2,978,013 +0.3%
Net Income $147,879 $440,392 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
15
Independent Members
15
Employees
18
Volunteers
500

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$778,730
Total Directors
14
$0
Key Employees
0
$0
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Ann Hollins Chair 4.00
Officer Director
$0 $0 $0
Bonnie Chong Director 4.00
Director
$0 $0 $0
Jonelle Massey Director 2.00
Director
$0 $0 $0
Jim OConnell Chief Financial Officer 4.00
Officer Director
$0 $0 $0
Tyrone Folliard-Olson Vice Chair 4.00
Officer Director
$0 $0 $0
Simon Rubenstein Director 2.00
Director
$0 $0 $0
Maureen McGettigan Secretary 4.00
Officer Director
$0 $0 $0
Ron Saca Director 2.00
Director
$0 $0 $0
Dr Brett King Director 2.00
Director
$0 $0 $0
Shamsha Damani Director 2.00
Director
$0 $0 $0
David Granson Director 2.00
Director
$0 $0 $0
Lisa Bard Levine Director 2.00
Director
$0 $0 $0
Ruth Rama-Witt Director 2.00
Director
$0 $0 $0
Shawn Borisoff Director 2.00
Director
$0 $0 $0
Nicole Friedland President & CEO 40.00
Officer
$327,697 $24,652 $352,349
Laura Maciag Chief Operating Officer 40.00
Officer
$203,975 $16,665 $220,640
Robert Baker III Chief Growth Officer 40.00
Officer
$192,125 $13,616 $205,741
Lisa Anderson Vice President of Research and Education 40.00
Highest
$144,156 $10,150 $154,306
George Gondo Chief Mission Officer 40.00
Highest
$159,517 $3,649 $163,166
Jenna Smith Marketing and Communications Director 40.00
Highest
$110,262 $1,057 $111,319
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $3,998,061 $3,850,182 $4,739,437 $147,879
2024 $3,418,405 $2,978,013 $4,314,356 $440,392
2023 $3,613,350 $2,545,046 $3,489,660 $1,068,304
2022 $2,397,922 $2,381,788 $2,724,730 $16,134
2021 $2,187,420 $1,760,033 $2,313,900 $427,387
2021 $2,187,420 $1,760,033 $2,313,900 $427,387
2020 $1,644,129 $1,957,606 $2,076,204 $-313,477
2020 $1,644,129 $1,957,606 $2,076,204 $-313,477
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