WINE ROAD NORTHERN SONOMA CNTY INC

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1981

Legal Domicile

Phone

7074334335

Tax Period

2025-01-01 to 2025-12-31

WINE ROAD NORTHERN SONOMA CNTY INC, founded in 1981, is a small nonprofit in the Community Improvement sector that reported $558K in total revenue in fiscal year 2025. Revenue decreased 16% compared to the prior year.

Mission

THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY

Program Service Accomplishments

Program 1

Expenses: $594,895

THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE...

THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL.

Program 2

PUBLIC RELATIONS/MARKETING: WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS.

Program 3

WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING...

WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM. WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $515,336

Investment Income $1,857

Other Revenue $40,935

TOTAL REVENUE $558,128

Expense Breakdown

Grants Paid $0

Salaries & Benefits $235,240

Fundraising Expenses $0

Program Expenses $594,895

Other Expenses $359,655

TOTAL EXPENSES $594,895

Year-over-Year Comparison

	2025	2024	Change
Revenue	$558,128	$662,762	-0.2%
Expenses	$594,895	$717,167	-0.2%
Net Income	$-36,767	$-54,405	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JULIE PEDRONCELLI	PRESIDENT	0.00	Director	$0	$0	$0
HELEN SHARROCK	SECRETARY	0.00	Officer Director	$0	$0	$0
KATIE AMBROSI	TREASURER	0.00	Officer Director	$0	$0	$0
DANNY CHRISTENSEN	DIRECTOR	0.00	Director	$0	$0	$0
AARON KRUG	DIRECTOR	0.00	Director	$0	$0	$0
HARRY WETZEL	DIRECTOR	0.00	Director	$0	$0	$0
ALEXIS KANDANES	DIRECTOR	0.00	Director	$0	$0	$0
LANA MOUNTS	DIRECTOR	0.00	Director	$0	$0	$0
TOM BUCKLEY	DIRECTOR	0.00	Director	$0	$0	$0
JANAE FRANVICIVIC	DIRECTOR	0.00	Director	$0	$0	$0
MARI PAGAN	VICE PRESIDENT	1.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$558,128	$594,895	$201,513	$-36,767
2024	$662,762	$717,167	$246,617	$-54,405
2023	$733,747	$688,735	$282,437	$45,012
2022	$489,181	$486,390	$250,881	$2,791
2021	$370,734	$273,811	$227,736	$96,923
2020	$460,846	$491,494	$144,034	$-30,648
2019	$837,061	$856,266	$168,594	$-19,205
2018	$1,195,257	$1,210,155	$192,275	$-14,898