TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY

EIN: 942832157

SONORA, CA

Total Revenue
$1,775,850
Total Expenses
$1,829,711
Total Assets
$1,625,512
Net Assets
$1,414,589
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1983
Legal Domicile
CA
Principal Officer
LISA MAYO
Phone
2095334420
Tax Period
2024-07-01 to 2025-06-30

TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY, founded in 1983, is a community nonprofit that reported $1.8M in total revenue in fiscal year 2024. Revenue decreased 6% compared to the prior year.

Mission

TUOLUMNE COUNTY VISITORS BUREAU, DBA VISIT TUOLUMNE COUNTY, IS THE MARKETING ORGANIZATION DESIGNATED TO ENHANCE ECONOMIC GROWTH BY INCREASING TOURISM TO TUOLUMNE COUNTY BY UTILIZING SEVERAL MARKETING STRATEGIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,727,676
Program Service Revenue $27,554
Investment Income $19,597
Other Revenue $1,023
TOTAL REVENUE $1,775,850

Expense Breakdown

Grants Paid $0
Salaries & Benefits $419,126
Fundraising Expenses $0
Other Expenses $1,410,585
TOTAL EXPENSES $1,829,711

Year-over-Year Comparison

2024 2023 Change
Revenue $1,775,850 $1,886,892 -0.1%
Expenses $1,829,711 $1,640,383 +0.1%
Net Income $-53,861 $246,509 -1.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
13
Independent Members
13
Employees
11
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$0
Total Directors
14
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LISA MAYO President & CEO 40.00
Officer Director
$0 $0 $0
HANNA CRAIG VICE CHAIR 1.00
Director
$0 $0 $0
SAM SEGERSTROM Director 1.00
Director
$0 $0 $0
STEPHANIE MCCAFFREY SEC/Treasurer 1.00
Officer Director
$0 $0 $0
LUIS TORRES Director 0.00
Director
$0 $0 $0
JAN VERHAGE Director 1.00
Director
$0 $0 $0
TODD DEREMER Director 0.00
Director
$0 $0 $0
LAUNA VALENTE Director 1.00
Director
$0 $0 $0
KAREN MARINO-LUCKHARDT Director 1.00
Director
$0 $0 $0
TERI MARSHALL Director 1.00
Director
$0 $0 $0
ZAC BROXHAM Director 1.00
Director
$0 $0 $0
GINGER MCKINSEY Director 1.00
Director
$0 $0 $0
CASIE SCHORNICK Director 1.00
Director
$0 $0 $0
RYAN REIS Chairman 1.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,775,850 $1,829,711 $1,625,512 $-53,861
2024 No data No data No data No data
2023 $1,846,206 $1,945,689 $1,441,615 $-99,483
2022 $1,797,975 $1,966,115 $1,620,508 $-168,140
2021 $1,091,371 $928,426 $1,712,108 $162,945
2020 $1,506,149 $1,203,161 $1,465,037 $302,988
2019 $1,410,496 $1,186,746 $1,189,888 $223,750
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