HEART OF THE CITY FARMERS MARKET (EIN 942909967) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Principal Officer

STEVE PULLIAM

Phone

4155589455

Tax Period

2024-01-01 to 2024-12-31

HEART OF THE CITY FARMERS MARKET is a small nonprofit that reported $912K in total revenue in fiscal year 2024. Expenses of $795K left a modest 13% surplus.

Mission

THE ORGANIZATION OPERATES A CERTIFIED FARMERS MARKET IN SAN FRANCISCO TO ADDRESS FOOD INSERCURITY AND SUPPORT LOCAL SMALL-SCALE AGRICULTURE, PROVIDES NUTRITION EDUCATION OUTREACH, AND DISTRIBUTES OVER 1 MILLION ANNUALLY IN FOOD ASSISTANCE TO HELP LOW-INCOME HOUSEHOLDS BUY PRODUCE FROM SMALL FARMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $140,590

Program Service Revenue $771,455

Investment Income $78

Other Revenue $0

TOTAL REVENUE $912,123

Expense Breakdown

Grants Paid $0

Salaries & Benefits $394,943

Fundraising Expenses $0

Program Expenses $593,503

Other Expenses $400,348

TOTAL EXPENSES $795,291

Year-over-Year Comparison

	2024	2023	Change
Revenue	$912,123	$851,331	+0.1%
Expenses	$795,291	$776,047	+0.0%
Net Income	$116,832	$75,284	+0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PHIL CARTER	DIRECTOR	N/A	Director	$0	$0	$0
SEAN GARRONE	DIRECTOR	N/A	Director	$0	$0	$0
EL HULLANA	DIRECTOR	N/A	Director	$0	$0	$0
LAURA BRAININ-RODRIGUEZ	PRESIDENT	N/A	Officer	$0	$0	$0
SIU HAN-CHEUNG	SECRETARY	N/A	Officer	$0	$0	$0
TONY MELLOW	TREASURER	N/A	Officer	$0	$0	$0
POLI YERENA	VICE PRESIDE	N/A	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$912,123	$795,291	$1,661,475	$116,832
2023	$851,331	$776,047	$1,522,510	$75,284
2022	$820,765	$693,878	$1,551,950	$126,887
2021	$818,755	$700,201	$1,064,981	$118,554
2020	$940,306	$837,015	$525,246	$103,291
2019	$794,554	$616,497	$420,105	$178,057
2018	$606,671	$548,328	$174,863	$58,343

HEART OF THE CITY FARMERS MARKET