POSITIVE IMAGES

EIN: 943137845 501(c)(3) Unknown

SANTA ROSA, CA

Total Revenue
$1,292,335
Total Expenses
$1,178,441
Total Assets
$560,228
Net Assets
$416,904
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1990
Principal Officer
ELLEN VELAZQUEZ MURALLES
Phone
4158275107
Tax Period
2024-07-01 to 2025-06-30

POSITIVE IMAGES, founded in 1990, is a community nonprofit in the Unknown sector that reported $1.3M in total revenue in fiscal year 2024. Revenue grew 8% year-over-year, indicating healthy expansion. Expenses of $1.2M left a modest 9% surplus.

Mission

POSITIVE IMAGES IS COMMITTING TO CREATING THE CONDITIONS FOR COLLECTIVE LIBERATION FOR AND WITH ALL THE INTERSECTIONS OF THE LGBTQIA2S+ COMMUNITY BYCULTIVATING SPACES FOR COMMUNITY CARE, CONNECTION, AND BELONGINGPARTNERING STARTEGICALLY TO BETTER SERVE OUR TRANS, NON-BINARY, LATINE, AND NEURODIVERGENT, AND DISABLED COMMUNITY MEMBERS, ANDEDUCATING AND ORGANIZING OURSELVES AND OUR ALLIESBASED IN SONOMA COUNTY, POSITIVE IMAGES IS AN LGBTQIA+ COMMUNITY CENTER ESTABLISHED IN 1990. WE PROVIDE SUPPORT TO THE NORTH BAYS LGBTQIA+ POPULATION, WITH AN EMPHASIS ON IDENTITIES AND INDIVIDUALS AT THE MARGINS INCLUDING TRANSGENDER AND NON-BINARY INDIVIDUALS, LGBTQIA+ PEOPLE OF COLOR, LATINE FAMILIES, NEURODIVERGENT PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,138,210
Program Service Revenue $134,402
Investment Income $4,612
Other Revenue $15,111
TOTAL REVENUE $1,292,335

Expense Breakdown

Grants Paid $0
Salaries & Benefits $870,179
Fundraising Expenses $0
Program Expenses $1,004,000
Other Expenses $308,262
TOTAL EXPENSES $1,178,441

Year-over-Year Comparison

2024 2023 Change
Revenue $1,292,335 $1,194,878 +0.1%
Expenses $1,178,441 $1,134,074 +0.0%
Net Income $113,894 $60,804 +0.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
13
Independent Members
10
Employees
13
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
9
$274,661
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KIMI OLMOS Executive Dir. 0.00
Director
$98,745 $0 $98,745
CHASE OVERHOLT DVMNT DIRECTOR 0.00
Director
$91,120 $0 $91,120
JESSICA CARROLL PROJ DIRECTOR 0.00
Director
$84,796 $0 $84,796
JAVIER MORALES MEMBER AT LARGE 7.00
Director
$0 $0 $0
STEPHANIE PICARD-BOWEN MEMBER AT LARGE 0.00
Director
$0 $0 $0
ALISSA ORGEL MEMBER AT LARGE 0.00
Director
$0 $0 $0
HOLLY GARRETSON MEMBER AT LARGE 0.00
Director
$0 $0 $0
BEATRICE CHEUNG MEMBER AT LARGE 7.00
Director
$0 $0 $0
IRMINA BENSON MEMBER AT LARGE 7.00
Director
$0 $0 $0
ELLEN VELAZQUEZ MURALLES President 0.00
Officer
$0 $0 $0
JAY WALSH Vice President 0.00
Officer
$0 $0 $0
ALICIA LECOMPTE Secretary 7.00
Officer
$0 $0 $0
ANGIE DILLON-SHORE Treasurer 0.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,292,335 $1,178,441 $560,228 $113,894
2024 $1,194,878 $1,134,074 $443,374 $60,804
2023 $382,483 $358,559 $337,889 $23,924
2022 $237,664 $219,022 $169,870 $18,642
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