Heyday

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1974

Legal Domicile

Principal Officer

Gayle Wattawa

Phone

5105493564

Tax Period

2024-01-01 to 2024-12-31

Heyday, founded in 1974, is a community nonprofit in the Arts, Culture & Humanities sector that reported $2.5M in total revenue in fiscal year 2024.

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Program Service Accomplishments

Program 1

Expenses: $1,912,317 Revenue: $73,123

Heyday publishes approximately 20 new books a year. We specialize in nonfiction about California, focusing on nature, Indigenous cultures, history, and social justice.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,114,791

Program Service Revenue $73,123

Investment Income $9,662

Other Revenue $1,299,601

TOTAL REVENUE $2,497,177

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,150,669

Fundraising Expenses $259,296

Program Expenses $1,912,317

Other Expenses $1,374,868

TOTAL EXPENSES $2,525,537

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,497,177	$2,442,470	+0.0%
Expenses	$2,525,537	$2,531,376	0.0%
Net Income	$-28,360	$-88,906	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$130,958

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Steve Wasserman	Publisher	40.00		$150,262	$17,210	$167,472
Gayle Wattawa	General Manager	40.00	Officer	$122,982	$7,976	$130,958
Steve Wax	Board Chair	1.00	Officer Director	$0	$0	$0
Brian Kenny	Vice Chair/Secr	1.00	Officer Director	$0	$0	$0
Tina Jones Williams	Vice Chair	1.00	Officer Director	$0	$0	$0
Whitney Green	Treasurer	1.00	Officer Director	$0	$0	$0
Don Franzen	Board Member	1.00	Director	$0	$0	$0
Bruce Goldsmith	Board Member	1.00	Director	$0	$0	$0
Zachary Karabell	Board Member	1.00	Director	$0	$0	$0
John Ptak	Board Member	1.00	Director	$0	$0	$0
Catherine Kanner	Board Member	1.00	Director	$0	$0	$0
Ferose V R	Board Member	1.00	Director	$0	$0	$0
Marty Price	Board Member	1.00	Director	$0	$0	$0
Megan Thygeson	Board Member	1.00	Director	$0	$0	$0
Deborah L Sanchez	Board Member	1.00	Director	$0	$0	$0
Rose Soza War Soldier	Board Member	1.00	Director	$0	$0	$0
Kevin Rivette	Board Member	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$2,497,177	$2,525,537	$2,782,021	$-28,360
2023	$2,442,470	$2,531,376	$2,963,008	$-88,906
2022	$2,760,306	$2,740,928	$2,983,825	$19,378
2021	$2,725,467	$2,254,737	$2,302,946	$470,730
2020	$2,251,217	$2,197,928	$2,111,683	$53,289
2019	$1,890,629	$2,038,466	$1,754,593	$-147,837
2018	$1,980,240	$1,656,935	$1,877,431	$323,305