Raising A Reader

EIN: 943390149 501(c)(3) Education

Milpitas, CA

Total Revenue
$4,911,900
Total Expenses
$5,354,343
Total Assets
$3,927,013
Net Assets
$3,423,778
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Financial Trends

Organization Details

Formation Year
1999
Legal Domicile
CA
Phone
6504890550
Tax Period
2024-01-01 to 2024-12-31

Raising A Reader, founded in 1999, is a community nonprofit in the Education sector that reported $4.9M in total revenue in fiscal year 2024. Revenue decreased 14% compared to the prior year.

Mission

Raising a Reader supports families and inspires the development of literacy skills and a lifelong love for reading. We help children attain brighter futures in which they can thrive and contribute in school, the workforce and society.

Program Service Accomplishments

Program 1
Expenses: $4,246,554 Revenue: $2,963,001

Raising A Reader (RAR) is a national nonprofit family engagement and literacy program that helps families develop, practice, and maintain home literacy habits essential for school success. RAR is...

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Raising A Reader (RAR) is a national nonprofit family engagement and literacy program that helps families develop, practice, and maintain home literacy habits essential for school success. RAR is operated through a diverse national network of affiliates (e.g., school systems, libraries, or community agencies) at more than 2,900 locations nationally, serving families with children between the ages of 0 to 8 years old. Children participating in our programs are exposed to high-quality, developmentally appropriate children's books, providing them with both a mirror reflecting their own world and a window to the world beyond. Through initial training and ongoing support, Raising A Reader parents, even those with limited English proficiency or low literacy skills, learn how to engage their children in storytelling with picture books. The program also includes an introduction to community resources, such as the public library, setting up families for a lifetime of book enjoyment. More than 39 independent evaluations confirm the valuable impact of RAR on family engagement and early literacy skills.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,905,167
Program Service Revenue $2,963,001
Investment Income $43,732
Other Revenue $0
TOTAL REVENUE $4,911,900

Expense Breakdown

Grants Paid $279,251
Salaries & Benefits $3,069,972
Fundraising Expenses $307,345
Program Expenses $4,246,554
Other Expenses $2,005,120
TOTAL EXPENSES $5,354,343

Year-over-Year Comparison

2024 2023 Change
Revenue $4,911,900 $5,700,015 -0.1%
Expenses $5,354,343 $4,782,378 +0.1%
Net Income $-442,443 $917,637 -1.5%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Governance

Voting Members
11
Independent Members
10
Employees
25
Volunteers
11

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$355,717
Total Directors
11
$355,717
Key Employees
1
$189,376
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CAROL EMIG CHAIR 0.5
Officer Director
$0 $0 $0
ERICA K WOOD TREASURER 0.5
Officer Director
$0 $0 $0
MICHELLE TORGERSON DIRECTOR/PRESIDENT & CEO 40.0
Officer Director
$322,442 $33,275 $355,717
STERLING SPEIRN SECRETARY 0.5
Officer Director
$0 $0 $0
GIHANI FERNANDO DIRECTOR 0.5
Director
$0 $0 $0
JENNIFER BLATZ DIRECTOR 0.5
Director
$0 $0 $0
KAREN CALLOO DIRECTOR 0.5
Director
$0 $0 $0
KIRK LAW DIRECTOR 0.5
Director
$0 $0 $0
KRIS PERRY DIRECTOR 0.5
Director
$0 $0 $0
MEREDITH CROOKS DIRECTOR 0.5
Director
$0 $0 $0
PORTIA KENNEL DIRECTOR 0.5
Director
$0 $0 $0
JENNIFER FORD VP, FINANCE & OPERATIONS 40.0
Key Emp
$177,807 $11,569 $189,376
JONATHAN THORNTON VP, STRATEGIC GROWTH & REVENUE 40.0
Highest
$167,212 $39,410 $206,622
MICHELLE HYMAN SVP, PROGRAMS & PARTNERSHIPS 40.0
Highest
$150,892 $53,276 $204,168
PATRICIA COGLEY DEPUTY DIRECTOR, STRATEGIC INNOVATION & IMPACT (UNTIL DECEMBER 2024) 40.0
Highest
$100,115 $22,946 $123,061
REBECCA CHRYSTAL MANAGING DIRECTOR, PROGRAMS & PARTNERSHIPS 40.0
Highest
$154,044 $45,204 $199,248
SHELECE DRAPER DIRECTOR, BUSINESS OPERATIONS (UNTIL DECEMBER 2024) 40.0
Highest
$140,306 $25,411 $165,717
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $4,911,900 $5,354,343 $3,927,013 $-442,443
2023 $5,700,015 $4,782,378 $4,424,012 $917,637
2022 $4,999,126 $4,680,618 $3,326,192 $318,508
2021 $3,625,081 $3,882,062 $3,407,480 $-256,981
2020 $3,159,603 $3,186,643 $3,787,698 $-27,040
2019 $3,889,593 $3,392,917 $3,335,583 $496,676
2018 $3,386,464 $3,340,848 $2,954,426 $45,616
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