Hotel Association of Los Angeles

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

Lynn Mohrfeld

Phone

9164445780

Tax Period

2023-04-01 to 2024-03-31

Hotel Association of Los Angeles, founded in 2004, is a small nonprofit that reported $825K in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $731K left a modest 11% surplus.

Mission

The specific purpose of this corporation is to improve business conditions for hotels and other lodging establishments in the Los Angeles California area.

Program Service Accomplishments

Program 1

The Hotel Association of Los Angeles protects and serves the hotel and lodging industry in the greater Los Angeles metropolitan area via advocacy, communication and education.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $627,186

Program Service Revenue $124,793

Investment Income $22,812

Other Revenue $50,287

TOTAL REVENUE $825,078

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $730,922

TOTAL EXPENSES $730,922

Year-over-Year Comparison

	2023	2022	Change
Revenue	$825,078	$730,700	+0.1%
Expenses	$730,922	$395,877	+0.8%
Net Income	$94,156	$334,823	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Aaron Peaslee	Director	2.00	Director	$0	$0	$0
Mark Davis	Chairman	2.00	Officer Director	$0	$0	$0
Mark Beccaria	Director	2.00	Director	$0	$0	$0
Bonny Kirin-Perez	Director	2.00	Director	$0	$0	$0
Charlie Lopez-Quintana	Director	2.00	Director	$0	$0	$0
Hee Won Lim	Director	2.00	Director	$0	$0	$0
Javier Cano	vice Chair	2.00	Officer Director	$0	$0	$0
Steve Choe	Past Chair	2.00	Officer Director	$0	$0	$0
Kara Bartelt	Director	2.00	Director	$0	$0	$0
Peter Kolla	Director	2.00	Director	$0	$0	$0
Greg Guthrie	Director	2.00	Director	$0	$0	$0
Lara Shortz	Director	2.00	Director	$0	$0	$0
Mark Sokol	Director	2.00	Director	$0	$0	$0
Mark Goldrup	Director	2.00	Director	$0	$0	$0
Silvano Merlo	Treasurer	2.00	Officer Director	$0	$0	$0
John Thompson	Director	2.00	Director	$0	$0	$0
Nick Rimedio	Director	2.00	Director	$0	$0	$0
Mark Eberwein	Director	2.00	Director	$0	$0	$0
Ray Patel	Director	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$252,863	$674,265	$545,949	$-421,402
2024	$825,078	$730,922	$1,031,813	$94,156
2023	$730,700	$395,877	$907,520	$334,823
2022	$603,752	$147,400	$538,235	$456,352
2021	$220,582	$175,119	$81,838	$45,463
2020	$145,109	$130,741	$35,112	$14,368
2019	$127,373	$158,636	$20,744	$-31,263