Hotel Association of Los Angeles (EIN 951240040) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

Lynn Mohrfeld

Phone

9164445780

Tax Period

2024-04-01 to 2024-12-31

Hotel Association of Los Angeles, founded in 2004, is a small nonprofit that reported $253K in total revenue in fiscal year 2024. Revenue fell 69% from the prior year — a significant decline worth monitoring. Expenses of $674K exceeded revenue, resulting in a 167% operating deficit.

Mission

Since 1932, HALA has been the voice of L.A.s hotel industry.Whether youre an international chain or local family-owned boutique, senior management or hourly staff, were working for youto better the industry and the lives of all who work in it. Thats because when the industry flourishes, we all benefit: our hotels become better guest experiences and better places to work.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $69,564

Program Service Revenue $120,857

Investment Income $31,151

Other Revenue $31,291

TOTAL REVENUE $252,863

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $63,926

Other Expenses $674,265

TOTAL EXPENSES $674,265

Year-over-Year Comparison

	2024	2023	Change
Revenue	$252,863	$825,078	-0.7%
Expenses	$674,265	$730,922	-0.1%
Net Income	$-421,402	$94,156	-5.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Aaron Peaslee	Director	2.00	Director	$0	$0	$0
Mark Davis	Chairman	2.00	Officer Director	$0	$0	$0
Mark Beccaria	Director	2.00	Director	$0	$0	$0
Bonny Kirin-Perez	Director	2.00	Director	$0	$0	$0
Charlie Lopez-Quintana	Director	2.00	Director	$0	$0	$0
Hee Won Lim	Director	2.00	Director	$0	$0	$0
Javier Cano	vice Chair	2.00	Officer Director	$0	$0	$0
Steve Choe	Past Chair	2.00	Officer Director	$0	$0	$0
Kara Bartelt	Director	2.00	Director	$0	$0	$0
Peter Kolla	Director	2.00	Director	$0	$0	$0
Greg Guthrie	Director	2.00	Director	$0	$0	$0
Lara Shortz	Director	2.00	Director	$0	$0	$0
Mark Sokol	Director	2.00	Director	$0	$0	$0
Mark Goldrup	Director	2.00	Director	$0	$0	$0
Silvano Merlo	Treasurer	2.00	Officer Director	$0	$0	$0
John Thompson	Director	2.00	Director	$0	$0	$0
Nick Rimedio	Director	2.00	Director	$0	$0	$0
Mark Eberwein	Director	2.00	Director	$0	$0	$0
Ray Patel	Director	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$252,863	$674,265	$545,949	$-421,402
2024	$825,078	$730,922	$1,031,813	$94,156
2023	$730,700	$395,877	$907,520	$334,823
2022	$603,752	$147,400	$538,235	$456,352
2021	$220,582	$175,119	$81,838	$45,463
2020	$145,109	$130,741	$35,112	$14,368
2019	$127,373	$158,636	$20,744	$-31,263

Hotel Association of Los Angeles