NATIONAL HOT ROD ASSOCIATION

EIN: 951686172

SAN DIMAS, CA

Total Revenue
$99,236,907
Total Expenses
$94,074,823
Total Assets
$80,100,080
Net Assets
$55,281,680
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Financial Trends

Organization Details

Formation Year
1951
Legal Domicile
CA
Principal Officer
PETER CLIFFORD
Phone
6269144761
Tax Period
2023-01-01 to 2023-12-31

NATIONAL HOT ROD ASSOCIATION, founded in 1951, is a mid-sized nonprofit that reported $99.2M in total revenue in fiscal year 2023. Revenue grew 12% year-over-year, indicating healthy expansion. Expenses of $94.1M left a modest 5% surplus.

Mission

TO IMPROVE BUSINESS CONDITIONS IN THE SPORT OF DRAG RACING AND IN THE HOT ROD INDUSTRY, AND PROMOTE AND ADVANCE THE COMMON BUSINESS INTERESTS OF THOSE ENGAGED IN THE SPORT OF DRAG RACING AND THE HOT ROD INDUSTRY, TO PROMOTE SAFETY, SPORTSMANSHIP AND FELLOWSHIP AND EXCHANGE OF KNOWLEDGE AND INFORMATION AMONG HOT ROD ENTHUSIASTS, AND TO CARRY ON THE ACTIVITIES WITHIN THE PURVIEW OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED, AND CALIFORNIA REVENUE AND TAXATION SECTION 23701E.

Program Service Accomplishments

Program 1

THE ASSOCIATION EXPENDS SUBSTANTIAL RESOURCES IN SUPPORT OF IMPROVING, PROMOTING, AND ADVANCING THE COMMON INTEREST OF THOSE ENGAGED IN THE SPORT OF DRAG RACING PRIMARILY THROUGH PROVIDING A...

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THE ASSOCIATION EXPENDS SUBSTANTIAL RESOURCES IN SUPPORT OF IMPROVING, PROMOTING, AND ADVANCING THE COMMON INTEREST OF THOSE ENGAGED IN THE SPORT OF DRAG RACING PRIMARILY THROUGH PROVIDING A GOVERNING STRUCTURE, SANCTIONING CERTAIN RACES, CONTINUOUSLY INVESTING IN FACILITY SAFETY AND NHRA TRACK IMPROVEMENTS, AND FOSTERING THE CONDUCT OF THOUSANDS OF DRAG RACING EVENTS ANNUALLY ON NATIONAL AS WELL AS LOCAL LEVELS. THE ASSOCIATION PROVIDES SUPPORT TO RACER PARTICIPANTS, TO TRACK OPERATORS CONDUCTING THESE EVENTS, AND TO MANUFACTURERS AND DISTRIBUTORS OF VEHICLES, PARTS AND PRODUCTS USED IN RACING.THROUGH THESE ACTIVITIES AND EVENTS, THE ASSOCIATION PROMOTES THE SPORT AND INDUSTRY OF DRAG RACING BY FOSTERING THE ENTHUSIASM OF THE PUBLIC AND PARTICIPANTS, AND PROVIDING A PROVING GROUND AND SHOWCASE FOR MANUFACTURERS AND DISTRIBUTORS. THE ASSOCIATION IS ACTIVELY ENGAGED IN ENHANCING THE PUBLIC IMAGE OF DRAG RACING WITH A VIEW TOWARD INCREASING PARTICIPATION AND FOSTERING THE ASSOCIATION'S MISSION OF PRESERVING AND PROTECTING THE SPORT OF DRAG RACING AND IMPROVING SAFETY IN THE SPORT BY, AMONG OTHER THINGS, FOSTERING A NETWORK OF RACING VENUES AND RACING SERIES. THE ASSOCIATION'S GREATEST PUBLIC RELATIONS TOOLS ARE ITS ANNUAL SERIES OF NATIONAL EVENTS THAT ARE TELECAST AND SHOWCASE THE BEST OF THE SPORT, INCLUDING ITS DIVERSE PARTICIPANTS AND COMPLEX TECHNOLOGY, AS WELL AS ITS TELEVISION PROGRAMS AND WEBSITE AND ITS PUBLICATION, NATIONAL DRAGSTER, WHICH IS PUBLISHED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON. THROUGH THESE EVENTS AND ACTIVITIES THE ASSOCIATION WORKS TO INCREASE THE SIZE AND INVOLVEMENT OF THE BUSINESSES WHICH ARE PART OF THE DRAG RACING INDUSTRY AND WHICH ULTIMATELY SUPPORT THE SPORT AND ITS PARTICIPANTS BOTH ON THE RACER AND SPECTATOR LEVEL. THE ASSOCIATION ALSO PROVIDES A FULL SPECTRUM OF RACING OPPORTUNITIES BEGINNING AT THE JR. DRAG RACING LEAGUE LEVEL WHERE GIRLS AND BOYS AS YOUNG AS FIVE MAY PARTICIPATE, TO THE GRASS ROOTS "STREET LEGAL" LEVEL, AND PROGRESSING ALL THE WAY TO VEHICLES WITH SPEEDS OVER 300 MPH. THE ASSOCIATION PROMOTES THE CAREER AND EDUCATIONAL OPPORTUNITIES AVAILABLE IN THE INDUSTRY THROUGH ITS INNOVATIVE YOUTH AND EDUCATION SERVICES PROGRAM WHICH EXPOSES SEVERAL THOUSAND HIGH SCHOOL STUDENTS TO CAREER OPPORTUNITIES IN THE SPORT. THE ASSOCIATION TYPICALLY ALSO CONDUCTS A DEDICATED ANNUAL CAREER OPPORTUNITIES FAIR.

Program 2

THE ASSOCIATION ESTABLISHES RULES THAT GOVERN COMPETITION INCLUDING RULES AND STANDARDS THAT ARE DESIGNED TO ENHANCE SAFETY IN THE SPORT AS WELL AS PROMOTE FAIR COMPETITION. THE ASSOCIATION...

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THE ASSOCIATION ESTABLISHES RULES THAT GOVERN COMPETITION INCLUDING RULES AND STANDARDS THAT ARE DESIGNED TO ENHANCE SAFETY IN THE SPORT AS WELL AS PROMOTE FAIR COMPETITION. THE ASSOCIATION CONTINUALLY ANALYZES AND LEARNS FROM EXPERIENCE GAINED FROM OVER SEVEN DECADES OF SANCTIONING THE SPORT AND INFORMATION GARNERED FROM THE THOUSANDS OF EVENTS CONDUCTED EACH YEAR. THE ASSOCIATION ANALYZES AND TRIES TO ANTICIPATE THE NEED FOR CHANGES IN GUIDELINES APPLICABLE TO RACE TRACK FACILITIES, AND STANDARDS FOR RACE VEHICLES, PERSONAL PROTECTIVE EQUIPMENT AND THE CONDUCT OF EVENTS. THE ASSOCIATION ANALYZES INCIDENTS AND SHARES ITS EXPERIENCE TO IMPROVE SAFETY AND BENEFIT THE SPORT. THE ASSOCIATION WORKS WITH THE INDUSTRY IT REPRESENTS IN THE DEVELOPMENT OF PARTS AND EQUIPMENT FOR RACE VEHICLES AND ENCOURAGES MANUFACTURERS TO CONTINUE TO BE INNOVATIVE IN THE DEVELOPMENT OF SAFETY ORIENTED EQUIPMENT, WITH TECHNOLOGY THAT CAN BE USED NOT ONLY IN RACE VEHICLES BUT FOR EVERYDAY PASSENGER CARS AS WELL. AS PART OF ITS MISSION TO IMPROVE SAFETY IN THE SPORT OF DRAG RACING, THE ASSOCIATION ALSO WORKS ON FACILITY ISSUES AND IMPROVEMENTS THROUGHOUT A BROAD NETWORK OF AFFILIATED TRACKS THROUGHOUT NORTH AMERICA. THE ASSOCIATION SHARES INFORMATION WITH OWNERS AND OPERATORS OF VARIOUS RACING FACILITIES REGARDING IMPROVEMENTS AIMED TO IMPROVE SAFETY AS WELL AS IMPROVE THE CONDUCT OF EVENTS, AND THEREBY ATTRACT MORE PARTICIPANTS AND SPECTATORS. THE ASSOCIATION DEVOTES SUBSTANTIAL RESOURCES TO IMPROVING RACING FACILITIES AND HELPING TRACK OWNERS AND OPERATORS PROMOTE PROGRAMS WHICH ARE LIKELY TO ATTRACT MORE SPONSORS, SPECTATORS AND PARTICIPANTS ALIKE. THE ASSOCIATION OWNS AND MAINTAINS A SMALL NUMBER OF RACING FACILITIES TO PRESERVE THE RIGHT TO RACE AND PROVIDE RACING VENUES IN CERTAIN GEOGRAPHICAL AREAS AS WELL AS TO USE AS A PROVING GROUND FOR PROGRAMS AND INITIATIVES THAT IMPROVE ITS ABILITY TO PERFORM ITS ROLE AS A SANCTIONING BODY.

Program 3

THE ASSOCIATION'S PUBLICATION, NATIONAL DRAGSTER, PROVIDES IN-DEPTH INFORMATION TO TENS OF THOUSANDS OF MEMBERS AND TO EVEN MORE PASS-ALONG READERS. INFORMATION IS PROVIDED TO THOUSANDS OF MEMBERS...

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THE ASSOCIATION'S PUBLICATION, NATIONAL DRAGSTER, PROVIDES IN-DEPTH INFORMATION TO TENS OF THOUSANDS OF MEMBERS AND TO EVEN MORE PASS-ALONG READERS. INFORMATION IS PROVIDED TO THOUSANDS OF MEMBERS AND NONMEMBERS THROUGH THE ASSOCIATION'S WEBSITES, NHRA.COM. AND NHRARACER.COM. THE PUBLICATION SHOWCASES THE LATEST IN AUTOMOTIVE TECHNOLOGY, RACE COVERAGE, INTERVIEWS, NEWS, STATISTICS AND ADVERTISING TO SPECTATORS, COMPETITORS, SPONSORS, TRACK OPERATORS, HOBBYISTS, ENTHUSIASTS AND OTHERS. THE PRINTED AND ONLINE PUBLICATION IS DISTRIBUTED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON AND HAS THE LARGEST READERSHIP OF ALL DRAG RACING PUBLICATIONS AND THE INTERNET WEBSITE IS ALSO WIDELY VIEWED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $350,000
Program Service Revenue $93,074,976
Investment Income $1,160,556
Other Revenue $4,651,375
TOTAL REVENUE $99,236,907

Expense Breakdown

Grants Paid $10,405
Salaries & Benefits $23,814,018
Fundraising Expenses $0
Other Expenses $70,250,400
TOTAL EXPENSES $94,074,823

Year-over-Year Comparison

2023 2022 Change
Revenue $99,236,907 $88,809,883 +0.1%
Expenses $94,074,823 $82,386,401 +0.1%
Net Income $5,162,084 $6,423,482 -0.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
5
Independent Members
3
Employees
1128
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$1,875,131
Total Directors
5
$1,834,331
Key Employees
1
$404,240
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
GLEN CROMWELL PRESIDENT 40.00
Officer Director
$897,135 $42,495 $939,630
PETER CLIFFORD CEO/BOARD CHAIRMAN 40.00
Officer Director
$640,140 $29,561 $669,701
MICHAEL COHEN BOARD MEMBER 1.00
Director
$75,000 $0 $75,000
EDWIN DESSER SECRETARY 1.00
Officer Director
$75,000 $0 $75,000
LEE ANN GLIHA BOARD MEMBER 1.00
Director
$75,000 $0 $75,000
CHEYENNE HUANG ACTING TREASURER 40.00
Officer
$179,776 $11,024 $190,800
JOSHUA PETERSON VP RACING ADMINISTRATION 40.00
Key Emp
$372,713 $31,527 $404,240
LINDA LOUIE VP & GENERAL COUNSEL 40.00
Highest
$915,126 $57,757 $972,883
BRADLEY GERBER VP SALES & CHIEF DVPMT 40.00
Highest
$692,429 $13,934 $706,363
NED WALLISER VP COMPETITION 40.00
Highest
$372,491 $57,121 $429,612
STEPHEN REINTJES VP BROADCASTING 40.00
Highest
$289,004 $53,049 $342,053
EVAN JONAT VP LIVE EVENTS 40.00
Highest
$268,544 $54,467 $323,011
GRAHAM LIGHT FORMER SECRETARY 1.00
$166,684 $0 $166,684
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $99,236,907 $94,074,823 $80,100,080 $5,162,084
2022 $88,809,883 $82,386,401 $70,216,676 $6,423,482
2021 $84,074,162 $68,553,944 $60,527,116 $15,520,218
2020 $39,532,721 $47,413,520 $40,984,221 $-7,880,799
2019 $93,599,685 $92,842,161 $50,623,778 $757,524
2018 $97,029,313 $95,529,410 $49,990,171 $1,499,903
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