Pasadena Tournament of Roses Assoc… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1895

Legal Domicile

Principal Officer

David M Eads

Phone

6264494100

Tax Period

2024-05-01 to 2025-04-30

Pasadena Tournament of Roses Association, founded in 1895, is a major nonprofit in the Recreation & Sports sector that reported $120.6M in total revenue in fiscal year 2024. Revenue decreased 19% compared to the prior year.

Mission

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

Program Service Accomplishments

Program 1

Expenses: $98,480,830 Revenue: $108,272,395

Rose Bowl Game The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2025, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match up in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 27 million viewers.

Program 2

Expenses: $12,448,662 Revenue: $6,932,222

Rose Parade - The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.

Program 3

Expenses: $2,997,268 Revenue: $2,535,179

Other Association Events - The Association, in its efforts to promote the City of Pasasdena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Grandaddy Tailgate. It is the intent of the Association to provide an enviroment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $392,826

Program Service Revenue $117,727,867

Investment Income $1,149,162

Other Revenue $1,305,539

TOTAL REVENUE $120,575,394

Expense Breakdown

Grants Paid $90,423,402

Salaries & Benefits $5,101,268

Fundraising Expenses $0

Program Expenses $113,926,760

Other Expenses $23,100,507

TOTAL EXPENSES $118,625,177

Year-over-Year Comparison

	2024	2023	Change
Revenue	$120,575,394	$148,792,519	-0.2%
Expenses	$118,625,177	$147,826,111	-0.2%
Net Income	$1,950,217	$966,408	+1.0%

Key Indicators

✓ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

935

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,291,931

Total Directors

Key Employees

$977,427

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
David Eads	Chief Executive Officer	40.00	Officer	$431,854	$50,495	$482,349
Kevin AshChief	Administrative Office-Rose Bowl Game	40.00	Officer	$253,365	$40,176	$293,541
Jeffrey Allen	Chief Financial Officer	40.00	Officer	$251,132	$38,798	$289,930
Eric Solomon	Sr. Director, Strategic Partnerships	40.00	Key Emp	$206,590	$23,636	$230,226
Kevin Asbell	Chief Operating Officer	40.00	Officer	$212,853	$13,258	$226,111
John HendersonSr Director	of Operations-Rose Bowl	40.00	Key Emp	$172,368	$26,041	$198,409
Monique Sims	Sr. Director, Partner Relations	40.00	Key Emp	$165,351	$19,092	$184,443
Mandy DenauxSr Director	Marketing & Communications	40.00	Key Emp	$160,946	$20,782	$181,728
Carlos Illingworth	Sr. Director, Community Relations	40.00	Key Emp	$163,709	$18,912	$182,621
Brittany Grant	Sr. Director, Team & VIP Operations	40.00	Highest	$138,088	$20,357	$158,445
Traci RidlingSr Director	Procurement & Facilities	40.00	Highest	$129,838	$21,594	$151,432
Ramil Villegas	Director, Finance	40.00	Highest	$110,096	$22,014	$132,110
Candace Carlson	Director, Communications	40.00	Highest	$105,524	$18,952	$124,476
Mariela SpillariSr Mgr	Partner Relations & Events	40.00	Highest	$104,202	$13,312	$117,514
Mark Leavens	President	2.00	Officer Director	$0	$0	$0
Terry Madigan	Executive Vice President	2.00	Officer Director	$0	$0	$0
Pam Knapp	Treasurer	2.00	Officer Director	$0	$0	$0
Craig Washington	Secretary	2.00	Officer Director	$0	$0	$0
Jason Melillo	Vice President	2.00	Officer Director	$0	$0	$0
Ruth Martinez-Baenen	Vice President	2.00	Officer Director	$0	$0	$0
Greg Custer	Vice President	2.00	Officer Director	$0	$0	$0
James Ciampa	Vice President	2.00	Officer Director	$0	$0	$0
Ed Morales	Immediate Past President	2.00	Officer Director	$0	$0	$0
Charlotte Bland	Executive Committee	2.00	Director	$0	$0	$0
Alain CamilingExecutive	Committee (Left During Year)	2.00	Director	$0	$0	$0
Steve DardenExecutive	Committee (Left During Year)	2.00	Director	$0	$0	$0
Nanette Fish	Executive Committee	2.00	Director	$0	$0	$0
Susan Marasco	Executive Committee	2.00	Director	$0	$0	$0
Rafael Sanchez III	Executive Committee	2.00	Director	$0	$0	$0
Eve SantillanExecutive	Committee (Left During Year)	2.00	Director	$0	$0	$0
Quinn Tang	Executive Committee	2.00	Director	$0	$0	$0
Melissa Baiunco-Augustyn	Director	2.00	Director	$0	$0	$0
Jay Brown	Director (Left During Year)	2.00	Director	$0	$0	$0
Ernesto Cardenas	Director	2.00	Director	$0	$0	$0
Rushmore Cervantes	Director	2.00	Director	$0	$0	$0
Ronald Chase	Director	2.00	Director	$0	$0	$0
Amy Garrity	Director	2.00	Director	$0	$0	$0
Leigh Gluck	Director	2.00	Director	$0	$0	$0
Ciran Hadjian	Director	2.00	Director	$0	$0	$0
Brian James	Director	2.00	Director	$0	$0	$0
Gary Leonard	Director	2.00	Director	$0	$0	$0
Dave Link	Director (Left During Year)	2.00	Director	$0	$0	$0
Tina Lowenthal	Director	2.00	Director	$0	$0	$0
Stephen Macala	Director	2.00	Director	$0	$0	$0
Shannon McConnell	Director	2.00	Director	$0	$0	$0
Tom McEntee	Director	2.00	Director	$0	$0	$0
Kirkland Ogawa	Director	2.00	Director	$0	$0	$0
Kathryn Perini	Director (Left During Year)	2.00	Director	$0	$0	$0
Steve Perry	Director (Left During Year)	2.00	Director	$0	$0	$0
Ronald Rodriguez	Director	2.00	Director	$0	$0	$0
Kirk Thorell	Director	2.00	Director	$0	$0	$0
Alex Aghajanian	Life Director (Past President)	2.00	Director	$0	$0	$0
Sally Bixby	Life Director (Past President)	2.00	Director	$0	$0	$0
Lorne Brown	Life Director (Left During Year)	2.00	Director	$0	$0	$0
Robert Cheney	Life Director (Past President)	2.00	Director	$0	$0	$0
Richard Chinen	Life Director (Past President)	2.00	Director	$0	$0	$0
David Davis	Life Director (Left During Year)	2.00	Director	$0	$0	$0
Laura Farber	Life Director (Past President)	2.00	Director	$0	$0	$0
Don Fedde	Life Director (Past President)	2.00	Director	$0	$0	$0
Gerald Freeny	Life Director (Past President)	2.00	Director	$0	$0	$0
Wilbur Griest	Life Director (Left During Year)	2.00	Director	$0	$0	$0
Gary Hayward	Life Director (Past President)	2.00	Director	$0	$0	$0
Paul Holman	Life Director (Past President)	2.00	Director	$0	$0	$0
Richard Jackson	Life Director (Past President)	2.00	Director	$0	$0	$0
Scott Jenkins	Life Director (Past President)	2.00	Director	$0	$0	$0
CL Keedy III	Life Director (Past President)	2.00	Director	$0	$0	$0
Ira Matthiessen III	Life Director (Past President)	2.00	Director	$0	$0	$0
Robert Miller	Life Director (Past President)	2.00	Director	$0	$0	$0
Ronald Okum	Life Director (Past President)	2.00	Director	$0	$0	$0
Robert Ratliff	Life Director (Past President)	2.00	Director	$0	$0	$0
Gary Thomas	Life Director (Past President)	2.00	Director	$0	$0	$0
Jeffrey Throop	Life Director (Past President)	2.00	Director	$0	$0	$0
Lance Tibbet	Life Director (Past President)	2.00	Director	$0	$0	$0
Amy Wainscott	Life Director (Past President)	2.00	Director	$0	$0	$0
Elizabeth Wright	Life Director (Past President)	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$120,575,394	$118,625,177	$71,085,623	$1,950,217
2024	$148,792,519	$147,826,111	$69,066,358	$966,408
2023	$111,120,764	$111,606,978	$67,987,310	$-486,214
2022	$106,102,098	$107,209,649	$53,077,057	$-1,107,551
2021	$107,454,325	$105,429,125	$56,404,903	$2,025,200
2020	$102,509,795	$101,186,591	$49,809,094	$1,323,204
2019	$101,668,790	$101,331,351	$51,227,418	$337,439

Pasadena Tournament of Roses Association