SAN DIEGO CONVENTION AND TOURIST B… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1954

Legal Domicile

Principal Officer

DANIEL KUPERSCHMID

Phone

6195572848

Tax Period

2024-07-01 to 2025-06-30

SAN DIEGO CONVENTION AND TOURIST BUREAU, founded in 1954, is a mid-sized nonprofit that reported $54.2M in total revenue in fiscal year 2024. Revenue decreased 7% compared to the prior year.

Mission

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

Program Service Accomplishments

Program 1

NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 39.5 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA...

NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 39.5 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 2.3 BLLION OVERALL ADVERISING IMPRESSIONS.

Program 2

THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 811,668 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.

Program 3

THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 491,539 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $47,474,390

Program Service Revenue $6,561,084

Investment Income $26,551

Other Revenue $171,424

TOTAL REVENUE $54,233,449

Expense Breakdown

Grants Paid $0

Salaries & Benefits $11,449,390

Fundraising Expenses $0

Other Expenses $41,788,535

TOTAL EXPENSES $53,237,925

Year-over-Year Comparison

	2024	2023	Change
Revenue	$54,233,449	$58,534,473	-0.1%
Expenses	$53,237,925	$58,190,925	-0.1%
Net Income	$995,524	$343,548	+1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,881,553

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JULIE COKER	PRESIDENT & CEO (THRU 11/30/24)	40.00	Officer	$653,556	$36,208	$689,764
KERRI KAPICH	CHIEF OPERATING OFFICER	40.00	Officer	$410,364	$30,442	$440,806
KAVIN SCHIEFERDECKER	CHIEF SALES OFFICER	40.00	Officer	$409,382	$13,604	$422,986
RICHARD MEZA	VP & CHIEF FINANCIAL OFFICER	40.00	Officer	$301,272	$26,725	$327,997
ALTHEA SALAS	VP OF HUMAN RESOURCES (THRU 1/15/25)	40.00	Highest	$252,891	$49,274	$302,165
BRIAN HILEMON	SR DIRECTOR PARTNERSHIPS	40.00	Highest	$191,559	$37,678	$229,237
ANGELA RANALLI	SR NATIONAL SALES DIRECTOR	40.00	Highest	$260,430	$33,003	$293,433
KIM BORNEMAN	NATIONAL SALES DIRECTOR	40.00	Highest	$228,054	$10,259	$238,313
ANA LETICIA LAW	VP SALES	40.00	Highest	$223,018	$48,848	$271,866
DANIEL KUPERSCHMID	PRESIDENT & CEO (STARTED 3/19/25)	40.00	Officer	$0	$0	$0
SHAWN DIXON	CHAIR	4.00	Officer Director	$0	$0	$0
ANNIE FITZGERALD	VICE CHAIR	3.00	Officer Director	$0	$0	$0
LYDIA BARTELL	TREASURER	3.00	Officer Director	$0	$0	$0
JAMIE LEMON	SECRETARY	3.00	Officer Director	$0	$0	$0
SAM ATTISHA	DIRECTOR (STARTED 7/1/24)	2.00	Director	$0	$0	$0
JODY BLACKINTON	DIRECTOR	2.00	Director	$0	$0	$0
TRACY BORKUM	DIRECTOR	2.00	Director	$0	$0	$0
ILSA BUTLER	DIRECTOR (STARTED 9/1/24)	2.00	Director	$0	$0	$0
BRENDEN CARLIN	DIRECTOR (THRU 1/31/25)	2.00	Director	$0	$0	$0
MARTHA GILMER	DIRECTOR	2.00	Director	$0	$0	$0
MARTY GORSICH	DIRECTOR	2.00	Director	$0	$0	$0
ERIC JENKINS	DIRECTOR	2.00	Director	$0	$0	$0
TODD MCANINCH	DIRECTOR	2.00	Director	$0	$0	$0
CECILIA MENEZES	DIRECTOR	2.00	Director	$0	$0	$0
MICHELLE METER	DIRECTOR	2.00	Director	$0	$0	$0
KAZEEM OMIDIJI	DIRECTOR	2.00	Director	$0	$0	$0
DENA ROADY	DIRECTOR (STARTED 3/1/25)	2.00	Director	$0	$0	$0
SHAUN ROBINSON	DIRECTOR (STARTED 7/1/24)	2.00	Director	$0	$0	$0
TOM TABLER	DIRECTOR (THRU 5/10/25)	2.00	Director	$0	$0	$0
TONY YOUNG	DIRECTOR	2.00	Director	$0	$0	$0
HANNA ZAHRAN	DIRECTOR (STARTED 7/1/24)	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$54,233,449	$53,237,925	$17,479,910	$995,524
2024	$58,534,473	$58,190,925	$19,014,220	$343,548
2023	$44,077,775	$43,851,366	$15,823,079	$226,409
2022	$31,753,135	$31,651,511	$9,233,181	$101,624
2021	$28,266,235	$25,370,910	$10,248,135	$2,895,325
2020	$41,202,845	$41,288,079	$6,524,942	$-85,234
2019	$47,548,642	$47,380,813	$11,920,517	$167,829
2018	$42,164,761	$41,608,973	$9,324,320	$555,788

SAN DIEGO CONVENTION AND TOURIST BUREAU