FRESH PRODUCE AND FLORAL COUNCIL

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1965

Legal Domicile

Principal Officer

DON GANN

Phone

7147390177

Tax Period

2023-01-01 to 2023-12-31

FRESH PRODUCE AND FLORAL COUNCIL, founded in 1965, is a small nonprofit that reported $851K in total revenue in fiscal year 2023. The organization ran a surplus of $146K, a strong 17% operating margin.

Mission

TO STIMULATE THE PROMOTION AND SALE OF FRESH FRUIT, VEGETABLES AND FLORAL PRODUCTS; TO IMPROVE COMMUNICATIONS BETWEEN ALL SEGMENTS OF THE FRESH PRODUCE AND FLORAL INDUSTRIES; AND TO EXCHANGE IDEAS ON BETTER AND MORE ECONOMICAL HANDLING OF FRESH FRUIT, VEGETABLES AND FLORAL PRODUCTS FROM THE FARM TO THE TABLE.

Program Service Accomplishments

Program 1

PUBLICATION OF MONTHLY DIGEST AND NEWSLETTER TO EDUCATE AND PROMOTE BENEFITS OF FRESH FRUITS AND VEGETABLES. TO EDUCATE CONSUMERS ON BENEFITS OF FRESH FRUITS AND VEGETABLES.

Program 2

MEETINGS TO PROMOTE THE COMMON INTEREST OF THOSE ENGAGED IN PRODUCTION, PROMOTION AND SALE OF FRESH FRUITS AND VEGETABLES IN SOUTHERN CALIFORNIA.

Program 3

SEMINARS TO EDUCATE AND EXCHANGE IDEAS ON IMPROVED AND MORE ECONOMIC HANDLING OF FRESH FRUITS AND VEGETABLES FROM THE FARM TO THE TABLE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $382,615

Investment Income $1,130

Other Revenue $467,024

TOTAL REVENUE $850,769

Expense Breakdown

Grants Paid $0

Salaries & Benefits $292,971

Fundraising Expenses $0

Other Expenses $411,925

TOTAL EXPENSES $704,896

Year-over-Year Comparison

	2023	2022	Change
Revenue	$850,769	$816,014	+0.0%
Expenses	$704,896	$639,995	+0.1%
Net Income	$145,873	$176,019	-0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$161,246

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MICHAEL SCHUTT	CHAIR / BOD	2.00	Officer Director	$0	$0	$0
KRISTEN REID	CHAIR ELECT/BOD	2.00	Officer Director	$0	$0	$0
BRYAN PRESLEY	TREASURER/BOD	2.00	Officer Director	$0	$0	$0
VERONICA RODARTE	SECRETARY/BOD	2.00	Officer Director	$0	$0	$0
KORI MARTIN	IMMEDIATE PAST CHAIR / BOD	2.00	Director	$0	$0	$0
SEAN MCCLURE	PAST CHAIR REP / BOD	2.00	Director	$0	$0	$0
ANDREW BIVENS	DIRECTOR	2.00	Director	$0	$0	$0
JAKE CADWALLADER	DIRECTOR	2.00	Director	$0	$0	$0
BALTAZAR GARCIA	DIRECTOR	2.00	Director	$0	$0	$0
NATALIE MACHADO	DIRECTOR	2.00	Director	$0	$0	$0
BRAD MARTIN	DIRECTOR	2.00	Director	$0	$0	$0
NEIL MERRITT	DIRECTOR	2.00	Director	$0	$0	$0
MIL MIJANOVIC	DIRECTOR	2.00	Director	$0	$0	$0
LYNNIE NOJADERA	DIRECTOR	2.00	Director	$0	$0	$0
DEBI ORIN	DIRECTOR	2.00	Director	$0	$0	$0
RACHELLE SCHULKEN	DIRECTOR	2.00	Director	$0	$0	$0
CAITLIN TIERNEY	DIRECTOR	2.00	Director	$0	$0	$0
PAIGE VENABLE	DIRECTOR	2.00	Director	$0	$0	$0
SHONNA WILLIAMS	DIRECTOR	2.00	Director	$0	$0	$0
MICHELLE ZIEGLER	DIRECTOR	2.00	Director	$0	$0	$0
DON GANN	PRESIDENT	40.00	Officer	$136,923	$24,323	$161,246

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$850,769	$704,896	$601,809	$145,873
2022	$816,014	$639,995	$416,824	$176,019
2021	$574,707	$535,155	$467,058	$39,552
2020	$536,725	$609,193	$444,881	$-72,468
2019	$1,670,445	$1,718,102	$492,491	$-47,657
2018	$1,486,010	$2,080,863	$823,385	$-594,853