ONE WEST TOURISM ALLIANCE

EIN: 953030768

SAN FRANCISCO, CA

Total Revenue
$456,687
Total Expenses
$432,281
Total Assets
$469,048
Net Assets
$434,596
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1977
Legal Domicile
CA
Principal Officer
MELYSSA REEVES
Phone
9164439012
Tax Period
2023-07-01 to 2024-06-30

ONE WEST TOURISM ALLIANCE, founded in 1977, is a small nonprofit that reported $457K in total revenue in fiscal year 2023. Revenue grew 10% year-over-year, indicating healthy expansion. Expenses of $432K left a modest 5% surplus.

Mission

THROUGH EDUCATION KNOWLEDGE SHARING AND FOSTERING MEANINGFUL RELATIONSHIPS WE EMPOWER DESTINATION PROFESSIONALS TO BETTER SERVE THEIR COMMUNITIES

Program Service Accomplishments

Program 1
Expenses: $431,767 Revenue: $0

ONE WEST TOURISM ALLIANCE OWTA CONTINUES TO PROVIDE HIGH-QUALITY EDUCATIONAL PROGRAMS THAT ASSIST OWTA-MEMBER BUREAU CEOS AND STAFF IN BEING SUCCESSFUL IN THEIR ORGANIZATIONS DEVELOP AND MAINTAIN A...

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ONE WEST TOURISM ALLIANCE OWTA CONTINUES TO PROVIDE HIGH-QUALITY EDUCATIONAL PROGRAMS THAT ASSIST OWTA-MEMBER BUREAU CEOS AND STAFF IN BEING SUCCESSFUL IN THEIR ORGANIZATIONS DEVELOP AND MAINTAIN A WELL-INFORMED MEMBERSHIP BASE THAT INCLUDES CONVENTION AND VISITOR BUREAUS DESTINATION MARKETING ORGANIZATIONS IN THE WESTERN UNITED STATES AND WESTERN CANADA; AND PROVIDE HIGH-QUALITY COMMUNICATION VEHICLES THAT PROVIDE A CONTINUING FLOW OF INFORMATION ON ASSOCIATION AND INDUSTRY ISSUES OF IMPORTANCE TO MEMBERS AND INTERESTED OTHER PARTIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $194,460
Program Service Revenue $259,415
Investment Income $667
Other Revenue $2,145
TOTAL REVENUE $456,687

Expense Breakdown

Grants Paid $0
Salaries & Benefits $124,326
Fundraising Expenses $0
Program Expenses $431,767
Other Expenses $307,955
TOTAL EXPENSES $432,281

Year-over-Year Comparison

2023 2022 Change
Revenue $456,687 $413,900 +0.1%
Expenses $432,281 $433,680 0.0%
Net Income $24,406 $-19,780 -2.2%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
12
Independent Members
12
Employees
N/A
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$114,571
Total Directors
13
$114,571
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BROOK KAUFMAN PRESIDENT 1.00
Officer Director
$0 $0 $0
ANGIE VILLERY VICE PRESIDENT 1.00
Director
$0 $0 $0
MARK THOMPSON SEC TREASURER 1.00
Director
$0 $0 $0
BRENT DERAAD PAST PRESIDENT 1.00
Officer Director
$0 $0 $0
DOMENIC BRAVO DIRECTOR 1.00
Director
$0 $0 $0
ASHLEY JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
LISA MAYO DIRECTOR 1.00
Director
$0 $0 $0
SCOTT MCCREA DIRECTOR 1.00
Director
$0 $0 $0
CLIFF MYERS DIRECTOR 1.00
Director
$0 $0 $0
LISA OLIVEIRA DIRECTOR 1.00
Director
$0 $0 $0
TRACE WARD DIRECTOR 1.00
Director
$0 $0 $0
WES RHEA DIRECTOR 1.00
Director
$0 $0 $0
MELYSSA REEVES EXECUTIVE DIRECTOR 2.00
Officer Director
$114,571 $0 $114,571
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $456,687 $432,281 $469,048 $24,406
2023 $413,900 $433,680 $454,488 $-19,780
2022 $293,249 $302,620 $482,741 $-9,371
2021 $156,769 $166,133 $486,509 $-9,364
2020 $304,631 $296,705 $479,298 $7,926
2019 $365,033 $347,751 $530,924 $17,282
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