ONE WEST TOURISM ALLIANCE

EIN: 953030768

SAN FRANCISCO, CA

Total Revenue
$456,687
Total Expenses
$432,281
Total Assets
$469,048
Net Assets
$434,596
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1977
Legal Domicile
CA
Principal Officer
MELYSSA REEVES
Phone
9164439012
Tax Period
2023-07-01 to 2024-06-30

ONE WEST TOURISM ALLIANCE, founded in 1977, is a small nonprofit that reported $457K in total revenue in fiscal year 2023. Revenue grew 10% year-over-year, indicating healthy expansion. Expenses of $432K left a modest 5% surplus.

Mission

TO PROMOTE THE PROFESSION OF CONVENTION AND VISITOR BUREAU MANAGEMENT AND TO EDUCATE MEMBERS AND THE PUBLIC IN THE CONTRIBUTIONS FROM AND FUNCTION OF CONVENTION AND VISITOR BUREAU ACTIVITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $194,460
Program Service Revenue $259,415
Investment Income $667
Other Revenue $2,145
TOTAL REVENUE $456,687

Expense Breakdown

Grants Paid $0
Salaries & Benefits $124,326
Fundraising Expenses $0
Program Expenses $431,767
Other Expenses $307,955
TOTAL EXPENSES $432,281

Year-over-Year Comparison

2023 2022 Change
Revenue $456,687 $413,900 +0.1%
Expenses $432,281 $433,680 0.0%
Net Income $24,406 $-19,780 -2.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
12
Independent Members
12
Employees
N/A
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$114,571
Total Directors
13
$114,571
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BROOK KAUFMAN PRESIDENT 1.00
Officer Director
$0 $0 $0
ANGIE VILLERY VICE PRESIDENT 1.00
Director
$0 $0 $0
MARK THOMPSON SEC TREASURER 1.00
Director
$0 $0 $0
BRENT DERAAD PAST PRESIDENT 1.00
Officer Director
$0 $0 $0
DOMENIC BRAVO DIRECTOR 1.00
Director
$0 $0 $0
ASHLEY JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
LISA MAYO DIRECTOR 1.00
Director
$0 $0 $0
SCOTT MCCREA DIRECTOR 1.00
Director
$0 $0 $0
CLIFF MYERS DIRECTOR 1.00
Director
$0 $0 $0
LISA OLIVEIRA DIRECTOR 1.00
Director
$0 $0 $0
TRACE WARD DIRECTOR 1.00
Director
$0 $0 $0
WES RHEA DIRECTOR 1.00
Director
$0 $0 $0
MELYSSA REEVES EXECUTIVE DIRECTOR 2.00
Officer Director
$114,571 $0 $114,571
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $456,687 $432,281 $469,048 $24,406
2023 $413,900 $433,680 $454,488 $-19,780
2022 $293,249 $302,620 $482,741 $-9,371
2021 $156,769 $166,133 $486,509 $-9,364
2020 $304,631 $296,705 $479,298 $7,926
2019 $365,033 $347,751 $530,924 $17,282
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