LONG BEACH AREA CONVENTION & VISITORS BUREAU (EIN 953766279) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1983

Legal Domicile

Principal Officer

STEVE GOODLING

Phone

5624363645

Tax Period

2023-10-01 to 2024-09-30

LONG BEACH AREA CONVENTION & VISITORS BUREAU, founded in 1983, is a community nonprofit that reported $7.4M in total revenue in fiscal year 2023. Revenue fell 36% from the prior year — a significant decline worth monitoring. Expenses of $6.8M left a modest 8% surplus.

Mission

TO MARKET AND PROMOTE THE CITY FOR MEETINGS, CONVENTIONS, AND EVENTS TO BE HELD IN THE CITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $7,186,366

Program Service Revenue $0

Investment Income $12,013

Other Revenue $153,150

TOTAL REVENUE $7,351,529

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,296,170

Fundraising Expenses $0

Other Expenses $5,476,269

TOTAL EXPENSES $6,772,439

Year-over-Year Comparison

	2023	2022	Change
Revenue	$7,351,529	$11,540,721	-0.4%
Expenses	$6,772,439	$10,696,102	-0.4%
Net Income	$579,090	$844,619	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$551,513

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
IMRAN AHMED	CHAIRMAN OF THE BOARD	1.00	Officer Director	$0	$0	$0
MARCELLE EPLEY	VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
LARRY JACKSON	CFO	1.00	Officer Director	$0	$0	$0
WILLIAM ROUSE	SECRETARY	1.00	Officer Director	$0	$0	$0
ROB ADAMS	BOARD MEMBER	1.00	Director	$0	$0	$0
DAN SALAS	BOARD MEMBER	1.00	Director	$0	$0	$0
LISA ARIAS	BOARD MEMBER	1.00	Director	$0	$0	$0
TERRY ANTONELLI	BOARD MEMBER	1.00	Director	$0	$0	$0
GREG BOMBARD	BOARD MEMBER	1.00	Director	$0	$0	$0
JIM MICHAELIAN	BOARD MEMBER	1.00	Director	$0	$0	$0
NICKY LOIZIDES CLAIR	BOARD MEMBER	1.00	Director	$0	$0	$0
RON NELSON	BOARD MEMBER	1.00	Director	$0	$0	$0
JOHN THOMAS	BOARD MEMBER	1.00	Director	$0	$0	$0
BILL COLLIER	BOARD MEMBER	1.00	Director	$0	$0	$0
GREGORY SANDERS	BOARD MEMBER	1.00	Director	$0	$0	$0
SCOTT HAMILTON	BOARD MEMBER	1.00	Director	$0	$0	$0
JULIA HUANG	BOARD MEMBER	1.00	Director	$0	$0	$0
JOHN THOMPSON	BOARD MEMBER	1.00	Director	$0	$0	$0
SILVANO MERLO	BOARD MEMBER	1.00	Director	$0	$0	$0
GREG GUTHRIE	BOARD MEMBER	1.00	Director	$0	$0	$0
STEVEN HUN	BOARD MEMBER	1.00	Director	$0	$0	$0
STEVE CALOCA	BOARD MEMBER	1.00	Director	$0	$0	$0
RAHUL VIR	BOARD MEMBER	1.00	Director	$0	$0	$0
JACK LIU	BOARD MEMBER	1.00	Director	$0	$0	$0
DENNIS PATEL	BOARD MEMBER	1.00	Director	$0	$0	$0
HITU PATEL	BOARD MEMBER	1.00	Director	$0	$0	$0
MIR SAID	BOARD MEMBER	1.00	Director	$0	$0	$0
ANGEL GARCIA	BOARD MEMBER	1.00	Director	$0	$0	$0
KEVIN HEERA	BOARD MEMBER	1.00	Director	$0	$0	$0
CHEN LAU	BOARD MEMBER	1.00	Director	$0	$0	$0
STEVE GOODLING	PRESIDENT & CEO	20.00	Officer	$505,219	$46,294	$551,513
KENYA BANNISTER	VP SALES	40.00	Highest	$112,491	$20,784	$133,275
CINDY ROBBINS	CONTROLLER (THRU 12/2023)	40.00	Highest	$152,006	$9,353	$161,359
SAMANTHA MEHLINGER	VP MARKETING & COMMUNICATIONS	40.00	Highest	$135,000	$12,573	$147,573
ARTURO CRUZ TUCKER	VP SALES	40.00	Highest	$162,339	$15,066	$177,405
JOSEPH JENCI	VP SALES	40.00	Highest	$334,823	$31,064	$365,887

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$7,351,529	$6,772,439	$7,330,140	$579,090
2023	$11,540,721	$10,696,102	$6,809,202	$844,619
2022	$11,286,351	$10,266,501	$5,138,070	$1,019,850
2021	$9,189,036	$8,455,773	$4,784,571	$733,263
2020	$8,434,441	$8,671,091	$4,132,059	$-236,650
2019	$11,321,131	$11,239,907	$3,603,026	$81,224
2018	$10,943,646	$10,760,519	$3,264,527	$183,127

LONG BEACH AREA CONVENTION & VISITORS BUREAU