Santa Monica, CA
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)Santa Monica Travel & Tourism, founded in 1982, is a mid-sized nonprofit that reported $10.0M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion.
THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.
TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM...
TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.
VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S...
VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.
VISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2024 | 2023 | Change | |
|---|---|---|---|
| Revenue | $10,049,781 | $9,216,514 | +0.1% |
| Expenses | $10,153,655 | $9,868,965 | +0.0% |
| Net Income | $-103,874 | $-652,451 | -0.8% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| Misti Kerns | CEO | 40.00 |
Officer
|
$398,467 | $39,000 | $437,467 |
| EVAN EDWARDS | COO | 40.00 |
Officer
|
$255,421 | $13,000 | $268,421 |
| RACHEL LOZANO | CPO | 40.00 |
Officer
|
$255,597 | $0 | $255,597 |
| LAUREN SALISBURY | DIR OF COMMUNICATI | 40.00 |
|
$180,347 | $0 | $180,347 |
| ALEKSANDR SIGALUS | DIR GLOBAL BUS DEV | 40.00 |
|
$152,944 | $0 | $152,944 |
| OZVALDO OTERO | DIRECTOR OF SALES | 40.00 |
|
$152,541 | $0 | $152,541 |
| AMANDA ECK | DIRECTOR OF MKTG | 40.00 |
|
$127,814 | $0 | $127,814 |
| LAURALEE ASCH | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| JEFF KLOCKE | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| JAN WILLIAMSON | MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| DARLENE EVANS | Secretary | 0.00 |
Director
|
$0 | $0 | $0 |
| NEIL CARREY | Chairman | 0.00 |
Director
|
$0 | $0 | $0 |
| KERA BLADES-SNELL | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| KAREN E GINSBERG | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| YOUNES ATALLAH | vice Chair | 0.00 |
Director
|
$0 | $0 | $0 |
| JUAN VIRAMONTES | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| SHAHID KAYANI | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| CHARLIE LOPEZ-QUINTANA | Treasurer | 0.00 |
Director
|
$0 | $0 | $0 |
| SAM JAGGER | VICE CHAIRMAN | 0.00 |
Director
|
$0 | $0 | $0 |
| ALEEN CARREON | SEC / TREASURER | 0.00 |
Director
|
$0 | $0 | $0 |
| JOHN HEIDT | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| KEVIN ANAWATI | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| SHAHID KAYANI | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| MANJU RAMAN | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| JESSICA RINCON | BOARD MEMBER | 0.00 |
Director
|
$0 | $0 | $0 |
| JUDY KRUGER | CHAMBER LIAISON | 0.00 |
|
$0 | $0 | $0 |
| ANUJ GUPTA | CITY LIAISON | 0.00 |
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | $10,049,781 | $10,153,655 | $5,068,828 | $-103,874 |
| 2024 | $9,216,514 | $9,868,965 | $5,496,991 | $-652,451 |
| 2023 | $8,721,847 | $8,594,943 | $5,738,283 | $126,904 |
| 2022 | $8,370,537 | $6,704,700 | $4,282,663 | $1,665,837 |
| 2020 | $7,126,411 | $7,172,309 | $2,868,308 | $-45,898 |
| 2019 | $7,996,551 | $7,891,869 | $2,901,011 | $104,682 |
| 2018 | $7,657,719 | $7,988,231 | $3,010,431 | $-330,512 |
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