WEST HOLLYWOOD MARKETING CORP

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1986

Legal Domicile

Principal Officer

TOM KIELY

Phone

3102892525

Tax Period

2024-07-01 to 2025-06-30

WEST HOLLYWOOD MARKETING CORP, founded in 1986, is a community nonprofit that reported $7.7M in total revenue in fiscal year 2024. Revenue decreased 9% compared to the prior year. Expenses of $8.6M exceeded revenue, resulting in a 12% operating deficit.

Mission

TO SUPPORT OUR CITY'S VISITOR ECONOMY BY RAISING AWARENESS AND CREATING DEMAND FOR THE EXPERIENCE OF WEST HOLLYWOOD.

Program Service Accomplishments

Program 1

SUPPORTED, DESIGNED AND IMPLEMENTED PROGRAMS AND ACTIVITIES TO STIMULATE, FOSTER, AND IMPROVE THE ECOMONIC VITALITY OF THE CITY OF WEST HOLLYWOOD THROUGH TOURISM.

Program 2

PROMOTED VISITOR ATTRACTIONS AND TOURISM.

Program 3

ASSISTED IN ESTABLISHING AND MAINTAINING WEST HOLLYWOOD AS A STABLE AND CREATIVE DIVERSE CITY THROUGH TOURISM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $7,631,836

Program Service Revenue $15,412

Investment Income $55,425

Other Revenue $3,450

TOTAL REVENUE $7,706,123

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,240,350

Fundraising Expenses $0

Other Expenses $6,374,874

TOTAL EXPENSES $8,615,224

Year-over-Year Comparison

	2024	2023	Change
Revenue	$7,706,123	$8,422,340	-0.1%
Expenses	$8,615,224	$8,355,920	+0.0%
Net Income	$-909,101	$66,420	-14.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,388,805

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BILL KARPIAK	CHAIR	1.00	Officer Director	$0	$0	$0
CARL HUBBARD	CHAIR ELECT	1.00	Officer Director	$0	$0	$0
EVAN THOMAS	SECRETARY	1.00	Officer Director	$0	$0	$0
ROD GRUENDYKE	PAST CHAIR	1.00	Director	$0	$0	$0
JOHN ADLER	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS BONBRIGHT	DIRECTOR	1.00	Director	$0	$0	$0
TERRY BUCHHOLZ	DIRECTOR	1.00	Director	$0	$0	$0
ANNE MARIE DOYLE	DIRECTOR	1.00	Director	$0	$0	$0
SHELDON DUNCAN	DIRECTOR	1.00	Director	$0	$0	$0
CHRISTINA FRY	DIRECTOR	1.00	Director	$0	$0	$0
GULLA JONSDOTTIR	DIRECTOR	1.00	Director	$0	$0	$0
BRETT LATTERI	DIRECTOR	1.00	Director	$0	$0	$0
MARK E LEHMAN	DIRECTOR	1.00	Director	$0	$0	$0
BRANDON MCBAIN	DIRECTOR	1.00	Director	$0	$0	$0
DAVID STANTON	DIRECTOR (THROUGH 05/2024)	1.00	Director	$0	$0	$0
ROBERT THOMAS	DIRECTOR	1.00	Director	$0	$0	$0
TOM KIELY	PRESIDENT & CEO	40.00	Officer	$373,148	$33,806	$406,954
JEFF MORRIS	CHIEF MARKETING OFFICER	40.00	Officer	$331,884	$51,009	$382,893
SEAN KELIIHOLOKAI	CHIEF SALES OFFICER	40.00	Officer	$259,742	$56,513	$316,255
VICKI HEITLAND	VP, ADMINISTRATION	40.00	Officer	$228,632	$54,071	$282,703
ERIC PARKER	DIRECTOR OF PR & COMMUNICATIONS	40.00	Highest	$135,000	$10,684	$145,684
DENNIS ZYUZIN	SR DIR BUS. DEV.	40.00	Highest	$130,500	$14,865	$145,365
MARIBEL MUNOZ	DIRECTOR OF ADMINISTRATION	40.00	Highest	$102,443	$21,018	$123,461

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$7,706,123	$8,615,224	$5,537,026	$-909,101
2024	No data	No data	No data	No data
2023	$8,541,294	$7,125,005	$6,973,286	$1,416,289
2022	$7,746,542	$5,570,366	$4,419,675	$2,176,176
2021	$2,323,979	$2,145,608	$2,386,737	$178,371
2020	$5,372,480	$5,509,419	$2,299,802	$-136,939
2019	$7,098,870	$7,978,895	$2,330,526	$-880,025
2018	$6,372,226	$6,088,099	$2,865,908	$284,127