HAWAII VISITORS AND CONVENTION BUREAU (EIN 990040323) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1903

Legal Domicile

Principal Officer

AARON SALA

Phone

8089231811

Tax Period

2023-01-01 to 2023-12-31

HAWAII VISITORS AND CONVENTION BUREAU, founded in 1903, is a mid-sized nonprofit that reported $39.3M in total revenue in fiscal year 2023. Revenue surged 29% from the prior year, signaling strong growth momentum.

Mission

TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $35,957,899

Program Service Revenue $2,902,782

Investment Income $462,298

Other Revenue $4,723

TOTAL REVENUE $39,327,702

Expense Breakdown

Grants Paid $3,905,194

Salaries & Benefits $9,549,398

Fundraising Expenses $0

Other Expenses $25,957,141

TOTAL EXPENSES $39,411,733

Year-over-Year Comparison

	2023	2022	Change
Revenue	$39,327,702	$30,567,365	+0.3%
Expenses	$39,411,733	$29,556,043	+0.3%
Net Income	$-84,031	$1,011,322	-1.1%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,110,162

Total Directors

$562,036

Key Employees

$463,039

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN MONAHAN	PRESIDENT, CEO	37.50	Officer Director	$533,248	$28,788	$562,036
SEAN DEE	CHAIR	0.50	Director	$0	$0	$0
ARTHUR AIU	DIRECTOR	0.50	Director	$0	$0	$0
DUKE AH MOO	DIRECTOR	0.50	Director	$0	$0	$0
JIM BRAMAN	KAUAI CHAPTER CHAIR	0.50	Director	$0	$0	$0
TOM CALAME	DIRECTOR	0.50	Director	$0	$0	$0
CATHERINE CAMBRA	HAWAII CHAPTER CHAIR	0.50	Director	$0	$0	$0
CELESTE CONNORS	DIRECTOR	0.50	Director	$0	$0	$0
GREG DICKHENS	DIRECTOR	0.50	Director	$0	$0	$0
BRADLEY DOELL	HAWAII CHAPTER DIRECTOR	0.50	Director	$0	$0	$0
JOHN FINK	DIRECTOR	0.50	Director	$0	$0	$0
JERRY GIBSON	DIRECTOR	0.50	Director	$0	$0	$0
JOE IBARRA	OAHU CHAPTER DIRECTOR	0.50	Director	$0	$0	$0
STEPHEN KAAA	FINANCE CHAIR	0.50	Director	$0	$0	$0
JILL LOWRY	KAUAI CHAPTER DIRECTOR	0.50	Director	$0	$0	$0
JONATHAN MCMANUS	DIRECTOR	0.50	Director	$0	$0	$0
AVI MANNIS	DIRECTOR	0.50	Director	$0	$0	$0
JOHAN MARZUKI	DIRECTOR	0.50	Director	$0	$0	$0
GREGG NELSON	MAUI CHAPTER CHAIR	0.50	Director	$0	$0	$0
SWEETIE NELSON	OAHU CHAPTER CHAIR	0.50	Director	$0	$0	$0
CHRIS RABANG	MAUI CHAPTER DIRECTOR	0.50	Director	$0	$0	$0
AARON SALA	DIRECTOR	0.50	Director	$0	$0	$0
SUSIE SAXTEN	DIRECTOR	0.50	Director	$0	$0	$0
DONALD TAKAKI	COMPENSATION CHAIR	0.50	Director	$0	$0	$0
ELLIOT MILLS	PAST CHAIR/MARKETING CHAIR	0.50	Director	$0	$0	$0
TOM MULLEN	SR VP, COO	37.50	Officer	$347,322	$28,139	$375,461
JAY TALWAR	SR VP, CMO	37.50	Officer	$322,571	$23,843	$346,414
JOHN REYES	SR VP, MCI SALES	37.50	Officer	$422,238	$23,747	$445,985
BARBARA OKAMOTO	VP, CRM	37.50	Officer	$250,503	$19,193	$269,696
SA TAALA	CORPORATE SECRETARY	37.50	Officer	$94,154	$16,416	$110,570
SUSAN KANOHO	EXECUTIVE DIRECTOR, KAUAI	37.50	Key Emp	$212,931	$11,718	$224,649
KARA IMAI	SR DIRECTOR DIGITAL MARKETING	37.50	Key Emp	$208,340	$30,050	$238,390
LYNN WHITEHEAD	SR DIRECTOR, CITYWIDE SALES	37.50	Highest	$197,120	$10,692	$207,812
ADRIENNE NUDO	SR DIRECTOR, CITYWIDE SALES	37.50	Highest	$189,447	$29,047	$218,494
ROBYN BASSO	SR DIRECTOR, TRAVEL TRADE	37.50	Highest	$174,018	$14,743	$188,761
GINA CHUN	SR DIRECTOR CONSUMER MARKETING	37.50	Highest	$165,839	$18,615	$184,454
JERRY ESLINGER	SR DIRECTOR, MARKET INSIGHTS & CRM	37.50	Highest	$164,189	$18,515	$182,704

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$39,327,702	$39,411,733	$17,524,510	$-84,031
2022	$30,567,365	$29,556,043	$11,836,453	$1,011,322
2021	$27,417,189	$25,560,213	$13,094,236	$1,856,976
2020	$22,916,384	$24,053,031	$10,125,182	$-1,136,647
2019	$34,731,961	$34,820,741	$13,492,506	$-88,780
2018	$33,698,118	$33,082,808	$11,697,079	$615,310

HAWAII VISITORS AND CONVENTION BUREAU