HAWAII VISITORS AND CONVENTION BUREAU

EIN: 990040323

HONOLULU, HI

Total Revenue
$39,327,702
Total Expenses
$39,411,733
Total Assets
$17,524,510
Net Assets
$5,953,440
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1903
Legal Domicile
HI
Principal Officer
AARON SALA
Phone
8089231811
Tax Period
2023-01-01 to 2023-12-31

HAWAII VISITORS AND CONVENTION BUREAU, founded in 1903, is a mid-sized nonprofit that reported $39.3M in total revenue in fiscal year 2023. Revenue surged 29% from the prior year, signaling strong growth momentum.

Mission

AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

Program Service Accomplishments

Program 1

THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS...

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THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $35,957,899
Program Service Revenue $2,902,782
Investment Income $462,298
Other Revenue $4,723
TOTAL REVENUE $39,327,702

Expense Breakdown

Grants Paid $3,905,194
Salaries & Benefits $9,549,398
Fundraising Expenses $0
Other Expenses $25,957,141
TOTAL EXPENSES $39,411,733

Year-over-Year Comparison

2023 2022 Change
Revenue $39,327,702 $30,567,365 +0.3%
Expenses $39,411,733 $29,556,043 +0.3%
Net Income $-84,031 $1,011,322 -1.1%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
25
Independent Members
24
Employees
65
Volunteers
24

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$2,110,162
Total Directors
25
$562,036
Key Employees
2
$463,039
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOHN MONAHAN PRESIDENT, CEO 37.50
Officer Director
$533,248 $28,788 $562,036
SEAN DEE CHAIR 0.50
Director
$0 $0 $0
ARTHUR AIU DIRECTOR 0.50
Director
$0 $0 $0
DUKE AH MOO DIRECTOR 0.50
Director
$0 $0 $0
JIM BRAMAN KAUAI CHAPTER CHAIR 0.50
Director
$0 $0 $0
TOM CALAME DIRECTOR 0.50
Director
$0 $0 $0
CATHERINE CAMBRA HAWAII CHAPTER CHAIR 0.50
Director
$0 $0 $0
CELESTE CONNORS DIRECTOR 0.50
Director
$0 $0 $0
GREG DICKHENS DIRECTOR 0.50
Director
$0 $0 $0
BRADLEY DOELL HAWAII CHAPTER DIRECTOR 0.50
Director
$0 $0 $0
JOHN FINK DIRECTOR 0.50
Director
$0 $0 $0
JERRY GIBSON DIRECTOR 0.50
Director
$0 $0 $0
JOE IBARRA OAHU CHAPTER DIRECTOR 0.50
Director
$0 $0 $0
STEPHEN KAAA FINANCE CHAIR 0.50
Director
$0 $0 $0
JILL LOWRY KAUAI CHAPTER DIRECTOR 0.50
Director
$0 $0 $0
JONATHAN MCMANUS DIRECTOR 0.50
Director
$0 $0 $0
AVI MANNIS DIRECTOR 0.50
Director
$0 $0 $0
JOHAN MARZUKI DIRECTOR 0.50
Director
$0 $0 $0
GREGG NELSON MAUI CHAPTER CHAIR 0.50
Director
$0 $0 $0
SWEETIE NELSON OAHU CHAPTER CHAIR 0.50
Director
$0 $0 $0
CHRIS RABANG MAUI CHAPTER DIRECTOR 0.50
Director
$0 $0 $0
AARON SALA DIRECTOR 0.50
Director
$0 $0 $0
SUSIE SAXTEN DIRECTOR 0.50
Director
$0 $0 $0
DONALD TAKAKI COMPENSATION CHAIR 0.50
Director
$0 $0 $0
ELLIOT MILLS PAST CHAIR/MARKETING CHAIR 0.50
Director
$0 $0 $0
TOM MULLEN SR VP, COO 37.50
Officer
$347,322 $28,139 $375,461
JAY TALWAR SR VP, CMO 37.50
Officer
$322,571 $23,843 $346,414
JOHN REYES SR VP, MCI SALES 37.50
Officer
$422,238 $23,747 $445,985
BARBARA OKAMOTO VP, CRM 37.50
Officer
$250,503 $19,193 $269,696
SA TAALA CORPORATE SECRETARY 37.50
Officer
$94,154 $16,416 $110,570
SUSAN KANOHO EXECUTIVE DIRECTOR, KAUAI 37.50
Key Emp
$212,931 $11,718 $224,649
KARA IMAI SR DIRECTOR DIGITAL MARKETING 37.50
Key Emp
$208,340 $30,050 $238,390
LYNN WHITEHEAD SR DIRECTOR, CITYWIDE SALES 37.50
Highest
$197,120 $10,692 $207,812
ADRIENNE NUDO SR DIRECTOR, CITYWIDE SALES 37.50
Highest
$189,447 $29,047 $218,494
ROBYN BASSO SR DIRECTOR, TRAVEL TRADE 37.50
Highest
$174,018 $14,743 $188,761
GINA CHUN SR DIRECTOR CONSUMER MARKETING 37.50
Highest
$165,839 $18,615 $184,454
JERRY ESLINGER SR DIRECTOR, MARKET INSIGHTS & CRM 37.50
Highest
$164,189 $18,515 $182,704
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $39,327,702 $39,411,733 $17,524,510 $-84,031
2022 $30,567,365 $29,556,043 $11,836,453 $1,011,322
2021 $27,417,189 $25,560,213 $13,094,236 $1,856,976
2020 $22,916,384 $24,053,031 $10,125,182 $-1,136,647
2019 $34,731,961 $34,820,741 $13,492,506 $-88,780
2018 $33,698,118 $33,082,808 $11,697,079 $615,310
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