MAUI COUNTY VISITOR ASSOCIATION (EIN 990157996) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1974

Legal Domicile

Principal Officer

SHERRY DUONG

Phone

8082443530

Tax Period

2024-07-01 to 2025-06-30

MAUI COUNTY VISITOR ASSOCIATION, founded in 1974, is a small nonprofit in the Community Improvement sector that reported $165K in total revenue in fiscal year 2024. Revenue decreased 9% compared to the prior year. Expenses of $149K left a modest 10% surplus.

Mission

THE MISSION OF MAUI COUNTY VISITOR ASSOCIATION IS TO PROMOTE TOURISM TO MAUI COUNTY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $151,988

Program Service Revenue $0

Investment Income $12,791

Other Revenue $0

TOTAL REVENUE $164,779

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $112,348

Other Expenses $148,624

TOTAL EXPENSES $148,624

Year-over-Year Comparison

	2024	2023	Change
Revenue	$164,779	$180,727	-0.1%
Expenses	$148,624	$196,698	-0.2%
Net Income	$16,155	$-15,971	-2.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$161,254

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHRIS RABANG	CHAIR	0.00	Officer Director	$0	$0	$0
KASPER RASMUSSEN	VICE CHAIR	0.00	Officer Director	$0	$0	$0
SERKAN HIZLIOK	BOARD MEMBER	0.00	Director	$0	$0	$0
TETS YAMAZAKI	BOARD MEMBER	0.00	Director	$0	$0	$0
JOSH HARGROVE	BOARD MEMBER	0.00	Director	$0	$0	$0
TONI DAVIS	BOARD MEMBER	0.00	Director	$0	$0	$0
CAROLEE HIGASHINO	BOARD MEMBER	0.00	Director	$0	$0	$0
ROSE NAUTA	BOARD MEMBER	0.00	Director	$0	$0	$0
ALEX NAKAJIMA	BOARD MEMBER	0.00	Director	$0	$0	$0
TAPANI VUORI	BOARD MEMBER	0.00	Director	$0	$0	$0
GREGG NELSON	BOARD MEMBER	0.00	Director	$0	$0	$0
WILLIAM BETHEL	BOARD MEMBER	0.00	Director	$0	$0	$0
RONI GONSALVES	BOARD MEMBER	0.00	Director	$0	$0	$0
MICHAEL WHITE	BOARD MEMBER	0.00	Director	$0	$0	$0
MARVIN MONIZ	BOARD MEMBER	0.00	Director	$0	$0	$0
CHIEF JOHN PELLETIER	BOARD MEMBER	0.00	Director	$0	$0	$0
JADE ROJAS-LETISI	BOARD MEMBER	0.00	Director	$0	$0	$0
JOHN PELE	BOARD MEMBER	0.00	Director	$0	$0	$0
TROY HASHIMOTO	BOARD MEMBER	0.00	Director	$0	$0	$0
LESLIE WILKINS	BOARD MEMBER	0.00	Director	$0	$0	$0
PAM TUMPAP	BOARD MEMBER	0.00	Director	$0	$0	$0
SHERRY DUONG	EXECUTIVE DIRECTOR	1.00	Officer	$0	$0	$161,254

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$164,779	$148,624	$664,391	$16,155
2024	$180,727	$196,698	$662,636	$-15,971
2023	$470,585	$505,201	$664,207	$-34,616
2022	$655,487	$577,770	$698,823	$77,717
2021	$1,813,993	$1,716,028	$703,056	$97,965
2020	$2,866,790	$2,478,550	$557,283	$388,240
2018	$3,932,456	$4,045,143	$524,687	$-112,687

MAUI COUNTY VISITOR ASSOCIATION