Ecommerce Marketers Alliance Inc

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2023

Legal Domicile

Principal Officer

George David Carter Jr

Phone

7032016697

Tax Period

2025-01-01 to 2025-12-31

Ecommerce Marketers Alliance Inc, founded in 2023, is a small nonprofit that reported $500K in total revenue in fiscal year 2025. Expenses of $483K left a modest 3% surplus.

Mission

Championing Responsible Business Practices: Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce balancing innovation and consumer rights. Advocating for a More Uniform Policy Landscape: Ecommerce Innovation Alliance pushes for practical uniform regulations recognizing that imposing disparate obligations on mobile technologies is unworkable in practice. Combating Abusive Litigation: Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies. Fostering Collaboration and Shared Success: Ecommerce Innovation Alliance creates a vibrant community where members can connect share insights and collaborate to advance the future of the ecommerce sector. Educating and Empowering Members: Ecommerce Innovation Alliance provides essential resources training and support to our members equipping them with the tools to thrive.

Program Service Accomplishments

Program 1

Expenses: $139,248 Revenue: $0

The EIA worked to educate lawmakers about the importance of shifting focus from litigation to technology in combating illegal robocalls.

Program 2

Expenses: $124,563 Revenue: $0

Texas Senate Bill 140 caused industry panic by potentially classifying marketing texts as telephone solicitations, imposing a $10,000 bond registration fees and public disclosure of owner data. EIA successfully challenged the laws constitutionality in federal court securing a settlement exempting 15,000 members from registration requirements saving the ecommerce industry an estimated $891 million in compliance costs and preventing businesses from ceasing messaging to Texas residents.

Program 3

Expenses: $77,478 Revenue: $0

In 2025 500 lawsuits targeted brands for texting during quiet hours even though the FCCs quiet hours regulations are not enforceable by individuals who consented to receive the texts. Brands faced...

In 2025 500 lawsuits targeted brands for texting during quiet hours even though the FCCs quiet hours regulations are not enforceable by individuals who consented to receive the texts. Brands faced legal action due to challenges in tracking mobile users real-time time zones. The organization filed a petition with the FCC emphasizing that prior consent overrides quiet hours rules and urging a review of location standards. The FCC responded promptly seeking public input shedding light on the frivolous nature of these lawsuits. The organization now awaits the FCCs final decision on their petition.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $500,016

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $500,016

Expense Breakdown

Grants Paid $0

Salaries & Benefits $91,797

Fundraising Expenses $25,060

Program Expenses $418,310

Other Expenses $391,525

TOTAL EXPENSES $483,322

Year-over-Year Comparison

	2025	2024	Change
Revenue	$500,016	N/A	N/A
Expenses	$483,322	N/A	N/A
Net Income	$16,694	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Elliot Ginsburg	Chair	5.00	Officer Director	$0	$0	$0
Gina Johnson	Vice Chair	1.00	Officer Director	$0	$0	$0
Anh VuLieberman	Treasurer	1.00	Officer Director	$0	$0	$0
Olfa BChir	Secretary	1.00	Officer Director	$0	$0	$0
Justin Allen	Director	1.00	Director	$0	$0	$0
Alex Beller	Director	5.00	Director	$0	$0	$0
G David Carter	President CEO	30.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$500,016	$483,322	$16,694	$16,694