WATERING HOLE MEDIA ACTION (EIN 992169616) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2024

Legal Domicile

Principal Officer

ASHLEY ALLISON

Phone

2025520221

Tax Period

2024-01-01 to 2024-12-31

WATERING HOLE MEDIA ACTION, founded in 2024, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.7M in total revenue in fiscal year 2024.

Mission

WATERING HOLE MEDIA ACTION ENGAGES IN PUBLIC POLICY RESEARCH, STRATEGIC ADVOCACY, AND PUBLIC EDUCATION INITIATIVES TO ADVANCE RACIAL EQUITY, STRENGTHEN DEMOCRATIC PARTICIPATION, AND PROMOTE SOCIAL JUSTICE. THROUGH CULTURALLY RESONANT MEDIA AND COMMUNICATION STRATEGIES, THE ORGANIZATION SEEKS TO INFORM, INSPIRE, AND MOBILIZE THE PUBLIC AROUND POLICIES AND PRACTICES THAT PROTECT FUNDAMENTAL RIGHTS AND FOSTER INCLUSIVE CIVIC ENGAGEMENT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,707,945

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $1,707,945

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $1,505,705

Other Expenses $1,687,868

TOTAL EXPENSES $1,687,868

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,707,945	N/A	N/A
Expenses	$1,687,868	N/A	N/A
Net Income	$20,077	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ASHLEY ALLISON	MEMBER, CEO	25.00	Officer Director	$0	$0	$0
KENDRA ROSS	TREASURER, SECRETARY	1.00	Officer Director	$0	$0	$0
RAY PAULTRE	MEMBER	1.00	Director	$0	$0	$0
KENA ALLISON	PRESIDENT	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,707,945	$1,687,868	$20,077	$20,077

WATERING HOLE MEDIA ACTION