THE WHITE LINE

STORYTELLING AND PUBLIC AWARENESS CAMPAIGNS:TO CHANGE DRIVER BEHAVIOR AND REDUCE ROAD FATALITIES, THE WHITE LINE FOUNDATION FOCUSED ON PUBLIC STORYTELLING THAT PUTS A HUMAN FACE ON THE CONSEQUENCES OF RECKLESS DRIVING. WE LAUNCHED THE DON'T KILL ME WITH A CAR (#DKMWAC) SOCIAL MEDIA CAMPAIGN. THE SERIES INCLUDES STORIES OF FAMILIES IMPACTED BY ROAD VIOLENCE, WITH THE GOAL OF SPARKING REFLECTION AND INSPIRING BEHAVIOR CHANGE. IN ADDITION, WE EARNED MEDIA COVERAGE IN OVER 340+ UNIQUE EDITORIAL ARTICLES AND 2,800+ TOTAL MEDIA MENTIONS, FOR AN ESTIMATED UNIQUE AUDIENCE REACH OF 45 MILLION. - RELEASED 29 DKMWAC STORIES - ACHIEVED OVER 6.7 MILLION VIDEO VIEWS ACROSS INSTAGRAM - RECEIVED NATIONAL PRESS COVERAGE IN OVER 2,800 ARTICLES, WITH A REACH OF 18 BILLION MEDIA IMPRESSIONS

ADVOCACY AND PUBLIC EDUCATION ON ROAD SAFETY DATA:IN 2025, THE WHITE LINE FOUNDATION EMERGED AS A TRUSTED VOICE IN THE NATIONAL CONVERSATION ABOUT ROAD SAFETY. WE LAUNCHED AN INTERACTIVE DATA CENTER TO COLLECT AND CONNECT INFORMATION ABOUT CRASHES IMPACTING VULNERABLE ROAD USERS. WE PUBLISHED STUDIES AROUND DRIVER BEHAVIOR BOTH NATIONALLY, AND IN COLORADO. WE FOCUSED ON RAISING AWARENESS ABOUT THE NEED FOR LIFE-SAVING TECHNOLOGIES LIKE CYCLIST DETECTION AND AUTOMATED EMERGENCY WE ALSO PARTICIPATED IN EDUCATIONAL EFFORTS THAT CONTRIBUTED TO PUBLIC UNDERSTANDING OF THE ROLE ACCOUNTABILITY PLAYS IN PREVENTING RECKLESS DRIVING. OUR WORK INCLUDED SHARING DATA AND PERSONAL STORIES TO INFORM PUBLIC DIALOGUE, COLLABORATING WITH OTHER ORGANIZATIONS, AND ENGAGING DIRECTLY WITH COMMUNITIES AFFECTED BY TRAFFIC VIOLENCE. - CONTRIBUTED EXPERTISE TO PUBLIC EDUCATION EFFORTS RELATED TO DRIVER-ASSISTANCE TECHNOLOGY - PARTICIPATED IN DISCUSSIONS SURROUNDING SIGNIFICANT LEGISLATIVE DEVELOPMENTS (FEDERAL AND STATE) - SHARED RESEARCH AND SURVIVOR STORIES TO ELEVATE PUBLIC UNDERSTANDING OF ROAD SAFETY ISSUES