ADGOOD FOUNDATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2024

Legal Domicile

Principal Officer

KRIS JOHNS

Phone

3108834222

Tax Period

2025-01-01 to 2025-12-31

ADGOOD FOUNDATION, founded in 2024, is a small nonprofit in the Public & Societal Benefit sector that reported $622K in total revenue in fiscal year 2025. Expenses of $709K exceeded revenue, resulting in a 14% operating deficit.

Mission

ADGOOD TRANSFORMS UNUSED TV AD INVENTORY INTO AFFORDABLE, IMPACTFUL, ADVERTISING FOR NONPROFITS, HELPING THEM REACH NEW AUDIENCES.

Program Service Accomplishments

Program 1

Expenses: $419,851 Revenue: $594,037

The entities main purpose is to turn unused CTV advertising into advertising for nonprofit organizations.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $27,960

Program Service Revenue $594,037

Investment Income $0

Other Revenue $0

TOTAL REVENUE $621,997

Expense Breakdown

Grants Paid $0

Salaries & Benefits $342,121

Fundraising Expenses $0

Program Expenses $419,851

Other Expenses $366,573

TOTAL EXPENSES $708,694

Year-over-Year Comparison

	2025	2024	Change
Revenue	$621,997	N/A	N/A
Expenses	$708,694	N/A	N/A
Net Income	$-86,697	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$79,455

Total Directors

$41,506

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KRIS JOHNS	CEO	40.00	Officer Director	$41,506	$0	$41,506
CRAIG HEITING	CHIEF REF OFFR	40.00	Officer	$37,949	$0	$37,949
MARK GARNER	Director	5.00	Director	$0	$0	$0
YUVAL FISHER	Director	5.00	Director	$0	$0	$0
KATIE EVANS	Director	5.00	Director	$0	$0	$0
JASON KREBS	Director	5.00	Director	$0	$0	$0
RUSSELL MATHIAS	Director	5.00	Director	$0	$0	$0
ANDY HARDWICK	CHIEF TECH OFFR	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$621,997	$708,694	$282,751	$-86,697