RALLY FOUNDATION INC

EIN: 201950849 501(c)(3) Philanthropy & Grantmaking

ATLANTA, GA

Total Revenue
$10,820,927
Total Expenses
$9,418,899
Total Assets
$15,102,214
Net Assets
$15,014,894
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2005
Legal Domicile
GA
Principal Officer
MICHAEL GOSSLING
Phone
4048471270
Tax Period
2024-04-01 to 2025-03-31

RALLY FOUNDATION INC, founded in 2005, is a mid-sized nonprofit in the Philanthropy & Grantmaking sector that reported $10.8M in total revenue in fiscal year 2024. Revenue grew 14% year-over-year, indicating healthy expansion. Expenses of $9.4M left a modest 13% surplus.

Mission

RALLY FOUNDATION, A 501(C)(3) NON PROFIT ORGANIZATION, EMPOWERS VOLUNTEERS ACROSS THE COUNTRY TO RAISE AWARENESS AND FUNDS FOR CHILDHOOD CANCER RESEARCH TO FIND BETTER TREATMENTS WITH FEWER LONG TERM SIDE EFFECTS AND, ULTIMATELY, CURES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $10,316,830
Program Service Revenue $0
Investment Income $504,097
Other Revenue $0
TOTAL REVENUE $10,820,927

Expense Breakdown

Grants Paid $5,083,108
Salaries & Benefits $1,908,873
Fundraising Expenses $227,867
Program Expenses $8,958,244
Other Expenses $2,426,918
TOTAL EXPENSES $9,418,899

Year-over-Year Comparison

2024 2023 Change
Revenue $10,820,927 $9,475,377 +0.1%
Expenses $9,418,899 $7,790,855 +0.2%
Net Income $1,402,028 $1,684,522 -0.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
17
Independent Members
15
Employees
25
Volunteers
2684

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$534,235
Total Directors
18
$696,374
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DEAN CROWE CO-FOUNDER & CEO 45.00
Officer Director
$312,500 $19,569 $332,069
REID CROWE C0-FOUNDER & COO 45.00
Officer Director
$190,000 $12,166 $202,166
BLAINE HESS SECRETARY 5.00
Officer Director
$0 $0 $0
SCOTT GIVENS TREASURER 5.00
Officer Director
$0 $0 $0
PEGGY FULGHUM CHAIR EMERITUS 5.00
Director
$0 $0 $0
GRETCHEN ARNOLD DIRECTOR 5.00
Director
$0 $0 $0
LARRY DEIST DIRECTOR 5.00
Director
$0 $0 $0
SHELLEY LOGAN DIRECTOR 5.00
Director
$0 $0 $0
CHRIS GAFFNEY DIRECTOR 5.00
Director
$0 $0 $0
MICHAEL GOSSLING CHAIRMAN 5.00
Officer Director
$0 $0 $0
SHANE ROACH VICE CHAIR 5.00
Director
$0 $0 $0
CHRIS ROHRBACH DIRECTOR 5.00
Director
$0 $0 $0
JOY POSTHAUER DIRECTOR 5.00
Director
$0 $0 $0
ELIZABETH DAVIS DIRECTOR 5.00
Director
$0 $0 $0
REBECCA HOGAN DIRECTOR 5.00
Director
$0 $0 $0
BRENT WUNDER DIRECTOR 5.00
Director
$0 $0 $0
JEFF HENDRIX DIRECTOR 5.00
Director
$0 $0 $0
EMILY KALLOS SENIOR DIRECTOR OF DEVELOPMENT 40.00
Director
$162,139 $0 $162,139
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $10,820,927 $9,418,899 $15,102,214 $1,402,028
2024 $9,475,377 $7,790,855 $13,572,785 $1,684,522
2023 $8,247,446 $5,904,824 $11,671,961 $2,342,622
2023 $8,247,446 $5,904,824 $11,671,961 $2,342,622
2022 $7,328,050 $4,181,527 $9,445,133 $3,146,523
2022 $7,328,050 $4,181,527 $9,445,133 $3,146,523
2021 $4,770,043 $5,130,003 $6,645,795 $-359,960
2021 $4,770,043 $5,130,003 $6,645,795 $-359,960
2020 $4,313,941 $4,832,455 $6,006,345 $-518,514
2019 $4,948,141 $3,885,932 $6,561,685 $1,062,209
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