SNELLVILLE TOURISM AND TRADE ASSOC (EIN 272323510) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2010

Legal Domicile

Principal Officer

DON BRITT

Phone

7703100429

Tax Period

2023-01-01 to 2023-12-31

SNELLVILLE TOURISM AND TRADE ASSOC, founded in 2010, is a small nonprofit in the Community Improvement sector that reported $693K in total revenue in fiscal year 2023.

Mission

PROMOTE TOURISM AND BUSINESS IN THE CITY OF SNELLVILLE

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $478,192

Program Service Revenue $207,249

Investment Income $217

Other Revenue $7,358

TOTAL REVENUE $693,016

Expense Breakdown

Grants Paid $0

Salaries & Benefits $154,304

Fundraising Expenses $0

Other Expenses $518,797

TOTAL EXPENSES $673,101

Year-over-Year Comparison

	2023	2022	Change
Revenue	$693,016	$678,051	+0.0%
Expenses	$673,101	$557,820	+0.2%
Net Income	$19,915	$120,231	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$142,791

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KELLY MCALOON	EXEC DIRECTOR	65.00	Director	$98,483	$0	$98,483
MELVIN EVERSON	BOARD MEMBER	2.00	Director	$0	$0	$0
JARED EAKINS	BOARD MEMBER	1.00	Director	$0	$0	$0
LIZ JACKSON	BOARD MEMBER	1.00	Director	$0	$0	$0
JESSICA MANIS	ADMIN ASSISTANT	40.00	Director	$44,308	$0	$44,308
KURT SCHULZ	VICE PRESIDENT	6.00	Officer	$0	$0	$0
STEPHANIE MCDONALD	TREASURER	1.00	Officer	$0	$0	$0
ALICE SNIPES	BOARD MEMBER	1.50	Officer	$0	$0	$0
DON BRITT	PRESIDENT	1.00	Officer	$0	$0	$0
KATHY EMMANUEL	SECRETARY	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$693,016	$673,101	$228,517	$19,915
2022	$678,051	$557,820	$209,509	$120,231
2021	$363,778	$421,966	$89,718	$-58,188
2020	$290,639	$276,538	$145,563	$14,101

SNELLVILLE TOURISM AND TRADE ASSOC