SER FAMILIA

EIN: 352166123 501(c)(3) Human Services

KENNESAW, GA

Total Revenue
$13,533,155
Total Expenses
$8,706,392
Total Assets
$14,225,728
Net Assets
$6,660,255
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2001
Legal Domicile
GA
Phone
6783633079
Tax Period
2024-01-01 to 2024-12-31

SER FAMILIA, founded in 2001, is a mid-sized nonprofit in the Human Services sector that reported $13.5M in total revenue in fiscal year 2024. Revenue surged 110% from the prior year, signaling strong growth momentum. The organization ran a surplus of $4.8M, a strong 36% operating margin.

Mission

SER FAMILIA IS A GEORGIA BASED ORGANIZATION DEDICATED TO STRENGTHENING LATINO FAMILIES THROUGH A VARIETY OF PROGRAMS THAT ENABLE PARTICIPANTS TO THRIVE AND ENJOY HEALTHY COMMUNITY LIFE ENVIRONMENT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,398,845
Program Service Revenue $9,108,090
Investment Income $0
Other Revenue $26,220
TOTAL REVENUE $13,533,155

Expense Breakdown

Grants Paid $1,532,708
Salaries & Benefits $3,210,287
Fundraising Expenses $129,246
Program Expenses $5,196,138
Other Expenses $3,963,397
TOTAL EXPENSES $8,706,392

Year-over-Year Comparison

2024 2023 Change
Revenue $13,533,155 $6,431,659 +1.1%
Expenses $8,706,392 $5,424,268 +0.6%
Net Income $4,826,763 $1,007,391 +3.8%
Key Indicators
✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
19
Independent Members
19
Employees
51
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$140,000
Total Directors
19
$140,000
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BELISA URBINA CEO 0.00
Officer Director
$140,000 $0 $140,000
JOSE RODRIGUEZ BOARD MEMBER 0.00
Director
$0 $0 $0
HANNA DAFNE BAUER BOARD MEMBER 0.00
Director
$0 $0 $0
LINDA PEREZ- CAMPANUCCI BOARD MEMBER 0.00
Director
$0 $0 $0
ROSE WALKER BOARD MEMBER 0.00
Director
$0 $0 $0
DAMARIES CANDELARIO- SOTO BOARD MEMBER 0.00
Director
$0 $0 $0
SHELLI WILLIS BOARD MEMBER 0.00
Director
$0 $0 $0
ERIC HURST BOARD MEMBER 0.00
Director
$0 $0 $0
COLLEEN MOUSINHO BOARD MEMBER 0.00
Director
$0 $0 $0
SARIMAR HERNANDEZ BOARD MEMBER 0.00
Director
$0 $0 $0
CATALINA VILLARREAL BOARD MEMBER 0.00
Director
$0 $0 $0
ALEX RAUL RIVERA BOARD MEMBER 0.00
Director
$0 $0 $0
TONY GONZALEZ BOARD MEMBER 0.00
Director
$0 $0 $0
MARANIE BROWN BOARD MEMBER 0.00
Director
$0 $0 $0
ANDREW WINKELMANN BOARD MEMBER 0.00
Director
$0 $0 $0
ERIKA HILL SECRETARY 0.00
Officer Director
$0 $0 $0
MARTA RODRIGUEZ-DELOACH VICE CHAIR WOMAN 0.00
Officer Director
$0 $0 $0
ROSA MARROQUIN TREASURER 0.00
Officer Director
$0 $0 $0
RAMON REYESMS BOARD CHAIR 0.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $13,533,155 $8,706,392 $14,225,728 $4,826,763
2023 $6,431,659 $5,424,268 $4,325,851 $1,007,391
2022 $4,526,370 $4,385,587 $3,330,237 $140,783
2021 $3,818,877 $3,746,848 $848,486 $72,029
2020 $3,821,500 $3,518,801 $976,289 $302,699
2019 $1,698,151 $1,814,255 $376,172 $-116,104
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