ATLANTA CONVENTION AND VISITORS BUREAU INC

EIN: 580145680

ATLANTA, GA

Total Revenue
$34,815,025
Total Expenses
$29,891,267
Total Assets
$37,229,748
Net Assets
$23,004,770
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1913
Legal Domicile
GA
Principal Officer
GREGORY PIERCE
Phone
4045216600
Tax Period
2023-01-01 to 2023-12-31

ATLANTA CONVENTION AND VISITORS BUREAU INC, founded in 1913, is a mid-sized nonprofit that reported $34.8M in total revenue in fiscal year 2023. Revenue surged 33% from the prior year, signaling strong growth momentum. Expenses of $29.9M left a modest 14% surplus.

Mission

TO SELL AND MARKET METRO ATLANTA AND GEORGIA GLOBALLY AS THE PREMIER CONVENTIONS, MEETINGS AND TOURISM DESTINATION IN THE REGIONAL, NATIONAL AND INTERNATIONAL MARKETPLACE AND FAVORABLY IMPACT THE ATLANTA ECONOMY THROUGH CONVENTIONS AND TOURISM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $32,868,511
Program Service Revenue $763,666
Investment Income $474,200
Other Revenue $708,648
TOTAL REVENUE $34,815,025

Expense Breakdown

Grants Paid $0
Salaries & Benefits $10,405,685
Fundraising Expenses $0
Other Expenses $19,485,582
TOTAL EXPENSES $29,891,267

Year-over-Year Comparison

2023 2022 Change
Revenue $34,815,025 $26,232,942 +0.3%
Expenses $29,891,267 $22,336,695 +0.3%
Net Income $4,923,758 $3,896,247 +0.3%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
80
Independent Members
80
Employees
101
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$2,514,933
Total Directors
80
$1,096,030
Key Employees
0
$0
Highest Compensated
18
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOSELYN BAKER DIRECTOR 1.00
Director
$0 $0 $0
LEONA BARR-DAVENPORT VICE CHAIR, CHAIR, BOARD C 4.00
Director
$0 $0 $0
RON TARSON VICE CHAIR 4.00
Director
$0 $0 $0
TERI AGOSTA DIRECTOR 1.00
Director
$0 $0 $0
STAN WILSON VICE CHAIR, CHAIR, FINANCE 4.00
Director
$0 $0 $0
KRIS REINHARD VICE CHAIR, ADVISORY BOARD 4.00
Director
$0 $0 $0
ED BAKER DIRECTOR 1.00
Director
$0 $0 $0
DARYL EVANS DIRECTOR 1.00
Director
$0 $0 $0
GEORGE MCKERROW JR DIRECTOR 1.00
Director
$0 $0 $0
PETER MORAITAKIS DIRECTOR 1.00
Director
$0 $0 $0
NANCY OSWALD DIRECTOR 1.00
Director
$0 $0 $0
BRIAN DAVIS DIRECTOR 1.00
Director
$0 $0 $0
FRANK POE DIRECTOR 1.00
Director
$0 $0 $0
DEREK SCHILLER DIRECTOR 1.00
Director
$0 $0 $0
ALEXIS SCOTT DIRECTOR 1.00
Director
$0 $0 $0
M BRIAN BLAKE DIRECTOR 1.00
Director
$0 $0 $0
KAREN BREMER DIRECTOR 1.00
Director
$0 $0 $0
DEBBY CANNON DIRECTOR 1.00
Director
$0 $0 $0
ANDREW CHANG DIRECTOR 1.00
Director
$0 $0 $0
TONY CONWAY DIRECTOR 1.00
Director
$0 $0 $0
DAN CORSO DIRECTOR 1.00
Director
$0 $0 $0
FRANK PHAIR DIRECTOR 1.00
Director
$0 $0 $0
ALEX GONZALEZ DIRECTOR 1.00
Director
$0 $0 $0
JOHN GRANT JR DIRECTOR 1.00
Director
$0 $0 $0
KEVIN GREEN DIRECTOR 1.00
Director
$0 $0 $0
DERRICK MORROW DIRECTOR 1.00
Director
$0 $0 $0
ROBERT HOPE DIRECTOR 1.00
Director
$0 $0 $0
RAMON REYES DIRECTOR 1.00
Director
$0 $0 $0
AMBER STEWART DIRECTOR 1.00
Director
$0 $0 $0
DAN VARGAS DIRECTOR 1.00
Director
$0 $0 $0
KIMBERLY BEAUDIN DIRECTOR 1.00
Director
$0 $0 $0
BRAIN MCGOWAN DIRECTOR 1.00
Director
$0 $0 $0
JOHN METZ DIRECTOR 1.00
Director
$0 $0 $0
ROBERT PATTERSON DIRECTOR 1.00
Director
$0 $0 $0
PAT UPSHAW-MONTEITH DIRECTOR 1.00
Director
$0 $0 $0
FRED RICH DIRECTOR 1.00
Director
$0 $0 $0
AJ ROBINSON DIRECTOR 1.00
Director
$0 $0 $0
ANDREW SALTZMAN DIRECTOR 1.00
Director
$0 $0 $0
JOHN STEPHENSON DIRECTOR 1.00
Director
$0 $0 $0
JIM SPROUSE DIRECTOR 1.00
Director
$0 $0 $0
ARMAND VARI DIRECTOR 1.00
Director
$0 $0 $0
KEN BERNHARDT TREASURER, ACMF COMMITTEE 4.00
Director
$0 $0 $0
JOHN WOODWARD DIRECTOR 1.00
Director
$0 $0 $0
SHEFFIELD HALE DIRECTOR 1.00
Director
$0 $0 $0
RICHARD JONES DIRECTOR 1.00
Director
$0 $0 $0
ERICA QUALLS-BATTEY SECRETARY, CHAIR, COMPENSA 4.00
Director
$0 $0 $0
BRAD KOENEMAN DIRECTOR 1.00
Director
$0 $0 $0
DAVID MALONE DIRECTOR 1.00
Director
$0 $0 $0
DEXTER WARRIOR DIRECTOR 1.00
Director
$0 $0 $0
GARY STOKAN DIRECTOR 1.00
Director
$0 $0 $0
ALLAN VELLA DIRECTOR 1.00
Director
$0 $0 $0
WILLIAM PATE PRESIDENT & CEO 50.00
Officer Director
$1,049,729 $46,301 $1,096,030
SHARON GOLDMACHER DIRECTOR 1.00
Director
$0 $0 $0
HECTOR GALLARDO DIRECTOR 1.00
Director
$0 $0 $0
CYNTHIA ALFORD DIRECTOR 1.00
Director
$0 $0 $0
JULIA LAURIA DIRECTOR 1.00
Director
$0 $0 $0
ADAM NOYES DIRECTOR 1.00
Director
$0 $0 $0
TIM DAHLEN DIRECTOR 1.00
Director
$0 $0 $0
DENNIS DELOATCH DIRECTOR 1.00
Director
$0 $0 $0
MEREDITH EVANS DIRECTOR 1.00
Director
$0 $0 $0
ANNE HYDRICK KAISER DIRECTOR 1.00
Director
$0 $0 $0
MERCEDES MILLER DIRECTOR 1.00
Director
$0 $0 $0
STAN MORRELL DIRECTOR 1.00
Director
$0 $0 $0
DAVID RUBINGER DIRECTOR 1.00
Director
$0 $0 $0
KRIS SHEA DIRECTOR 1.00
Director
$0 $0 $0
KELVIN SLATER DIRECTOR 1.00
Director
$0 $0 $0
BOB SOMERS CHAIR, BOARD OF DIRECTORS 4.00
Director
$0 $0 $0
BOB SCHULER DIRECTOR 1.00
Director
$0 $0 $0
NATALEE ANDERSON DIRECTOR 1.00
Director
$0 $0 $0
KEN BAYE DIRECTOR 1.00
Director
$0 $0 $0
AYO TAYLOR DIXON DIRECTOR 1.00
Director
$0 $0 $0
SEAN HYSLOP DIRECTOR 1.00
Director
$0 $0 $0
ERIC O'BRIEN DIRECTOR 1.00
Director
$0 $0 $0
MARK O'BRIEN DIRECTOR 1.00
Director
$0 $0 $0
STEVE SMITH DIRECTOR 1.00
Director
$0 $0 $0
DEISHA BARNETT DIRECTOR 1.00
Director
$0 $0 $0
PINKY COLE DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER DORIAN DIRECTOR 1.00
Director
$0 $0 $0
JO ANN HEROLD DIRECTOR 1.00
Director
$0 $0 $0
MARK JARONSKI DIRECTOR 1.00
Director
$0 $0 $0
MARK VAUGHAN CSO 50.00
Officer
$416,202 $49,022 $465,224
GREGORY PIERCE EVP & CAO/CFO 50.00
Officer
$442,440 $33,448 $475,888
ANDREW WILSON CMO 50.00
Officer
$426,494 $51,297 $477,791
HEATHER KIRKSEY DIRECTOR OF PUBLIC RELATIO 50.00
Highest
$154,921 $28,653 $183,574
CYNTHIA ANNE MOSS MANAGER OF NATIONAL SALES 50.00
Highest
$163,956 $31,668 $195,624
CYNTHIA MOKOTOFF VP HUMAN RESOURCES 50.00
Highest
$190,618 $24,953 $215,571
PHOLETA ALEXANDER VP TECHNOLOGY & FACILITIES 50.00
Highest
$191,219 $27,101 $218,320
ABRAHAM ISAK DU PLOOY CONTROLLER 50.00
Highest
$180,603 $33,045 $213,648
JULIE MINEAR PUBLISHER 50.00
Highest
$184,531 $34,058 $218,589
MONICA J GREEN MANAGER OF SALES 50.00
Highest
$157,792 $24,737 $182,529
KRISTIN DELAHUNT VP DESTONATION SERVICES 50.00
Highest
$187,626 $39,113 $226,739
SHERETHA BELL VP BRAND 50.00
Highest
$191,071 $33,436 $224,507
CHARLENE LOPEZ VP SALES 50.00
Highest
$255,297 $36,325 $291,622
ZACHARY LAWS MANAGER OF SALES 50.00
Highest
$140,151 $30,053 $170,204
DAVID MCAULEY DIRECTOR OF NATIONAL SALES 50.00
Highest
$164,579 $25,670 $190,249
ERIC STUART JOHNSON DIRECTOR OF RESEARCH ANALY 50.00
Highest
$165,049 $37,368 $202,417
HEATHER TURNER MANAGER -SALES WASHINGTON DC 50.00
Highest
$145,792 $28,336 $174,128
LAUREN DISMUKE RUSHING DIRECTOR- GROUP MARKETING 50.00
Highest
$140,030 $27,971 $168,001
MONICA LYNETTE COLEMAN DIRECTOR- DESTINATION SERVICES 50.00
Highest
$139,161 $21,839 $161,000
JO ANN HADEN MILLER DIRECTOR- MARKETING CONSUMER MARKET 50.00
Highest
$137,040 $22,188 $159,228
BRANDON STEVEN BARNES DIRECTOR- INTERNATIONAL TOURISM SALES 50.00
Highest
$135,094 $17,207 $152,301
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $34,815,025 $29,891,267 $37,229,748 $4,923,758
2022 $26,232,942 $22,336,695 $33,069,343 $3,896,247
2021 $17,066,911 $15,988,799 $20,280,984 $1,078,112
2020 $18,801,108 $19,893,447 $15,505,591 $-1,092,339
2019 $35,729,622 $34,728,498 $23,303,027 $1,001,124
2018 $33,673,930 $32,504,887 $22,655,772 $1,169,043
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