VISIT MACON INC (EIN 581465549) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1982

Legal Domicile

Principal Officer

JUSTIN ANDREWS

Phone

4787433401

Tax Period

2024-07-01 to 2025-06-30

VISIT MACON INC, founded in 1982, is a community nonprofit that reported $4.5M in total revenue in fiscal year 2024. Revenue fell 30% from the prior year — a significant decline worth monitoring. Expenses of $5.5M exceeded revenue, resulting in a 22% operating deficit.

Mission

PROMOTION OF TOURISM

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,620,941

Program Service Revenue $707,658

Investment Income $47,639

Other Revenue $104,039

TOTAL REVENUE $4,480,277

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,977,902

Fundraising Expenses $0

Program Expenses $4,916,869

Other Expenses $3,479,095

TOTAL EXPENSES $5,456,997

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,480,277	$6,424,791	-0.3%
Expenses	$5,456,997	$4,238,637	+0.3%
Net Income	$-976,720	$2,186,154	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$187,878

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GARY WHEAT	PRESIDENT/CE	40.00	Officer	$187,878	$0	$187,878
SETH CLARK	MAYOR PRO TE	0.50	Director	$0	$0	$0
TINA DICKSON	SECRETARY TR	1.00	Director	$0	$0	$0
PATRICIA GIBBS	PAST CHAIR	1.00	Director	$0	$0	$0
JUSTIN ANDREWS	CHAIR	1.00	Director	$0	$0	$0
STACY MOORE	EX-EFFICIO	1.00	Director	$0	$0	$0
DAVID AIELLO	EX-EFFICIO	1.00	Director	$0	$0	$0
EMILY HOKINS	VICE CHAIR	2.00	Director	$0	$0	$0
RENITA PATTERSON	EX-OFFICIO	1.00	Director	$0	$0	$0
RYAN LOGAN	EX-OFFICIO	1.50	Director	$0	$0	$0
PREETI SINGH	BOARD MEMBER	1.00	Director	$0	$0	$0
LISA LEMON	BOARD MEMBER	1.00	Director	$0	$0	$0
RICHARD BRENT	BOARD MEMBER	1.00	Director	$0	$0	$0
DAVID THOMPSON	BOARD MEMBER	0.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,480,277	$5,456,997	$8,463,996	$-976,720
2024	$6,424,791	$4,238,637	$9,046,802	$2,186,154
2023	$4,075,300	$3,886,424	$6,869,907	$188,876
2022	$4,229,500	$2,799,476	$7,452,410	$1,430,024
2021	$2,288,834	$1,884,432	$5,221,792	$404,402
2020	$2,019,288	$2,178,583	$4,720,372	$-159,295
2019	$2,529,233	$2,115,165	$4,819,933	$414,068

VISIT MACON INC