SOUTHEAST TOURISM SOCIETY INC (EIN 581557360) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1983

Legal Domicile

Principal Officer

MONICA SMITH

Phone

7703554002

Tax Period

2024-01-01 to 2024-12-31

SOUTHEAST TOURISM SOCIETY INC, founded in 1983, is a community nonprofit that reported $1.8M in total revenue in fiscal year 2024.

Mission

TO PROMOTE TOURISM TO THE SOUTHEASTERN UNITED STATES ACROSS THE UNITED STATES AND ABROAD.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $531,072

Program Service Revenue $1,235,907

Investment Income $23,982

Other Revenue $27,150

TOTAL REVENUE $1,818,111

Expense Breakdown

Grants Paid $0

Salaries & Benefits $633,965

Fundraising Expenses $0

Other Expenses $1,159,421

TOTAL EXPENSES $1,793,386

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,818,111	$1,768,516	+0.0%
Expenses	$1,793,386	$1,810,198	0.0%
Net Income	$24,725	$-41,682	-1.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$206,985

Total Directors

$206,985

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MONICA SMITH	PRESIDENT &	40.00	Officer Director	$181,923	$25,062	$206,985
LISA ANDERS	BOARD MEMBER	1.00	Director	$0	$0	$0
MELANIE BEAUCHAMP	BOARD MEMBER	1.00	Director	$0	$0	$0
THERESA BELPULSI	BOARD MEMBER	1.00	Director	$0	$0	$0
BEN BERTHELOT	TREASURER	1.00	Officer Director	$0	$0	$0
JACQUELYN BLACKWELL	BOARD MEMBER	1.00	Director	$0	$0	$0
MARY BLAIR	BOARD MEMBER	1.00	Director	$0	$0	$0
DOUG BOURGEOIS	BOARD MEMBER	1.00	Director	$0	$0	$0
TIM BRADY	BOARD MEMBER	1.00	Director	$0	$0	$0
GREY BRENNAN	BOARD MEMBER	1.00	Director	$0	$0	$0
ROBYN BRIDGES	CHAIR	1.00	Officer Director	$0	$0	$0
TIMOTHY BUSH	SECRETARY	1.00	Officer Director	$0	$0	$0
IAN CENTRONE	BOARD MEMBER	1.00	Director	$0	$0	$0
KEVIN COSTELLO	BOARD MEMBER	1.00	Director	$0	$0	$0
MEREDITH DASILVA	BOARD MEMBER	1.00	Director	$0	$0	$0
KIMBERLEY DAVIS	BOARD MEMBER	1.00	Director	$0	$0	$0
MARLO DORSEY	BOARD MEMBER	1.00	Director	$0	$0	$0
AMY DUFFY	BOARD MEMBER	1.00	Director	$0	$0	$0
BILLY DUNLAP	BOARD MEMBER	1.00	Director	$0	$0	$0
ALLISON ELIZABETH	BOARD MEMBER	1.00	Director	$0	$0	$0
MARGARET FAINTICH	BOARD MEMBER	1.00	Director	$0	$0	$0
EMILY GONZALEZ	BOARD MEMBER	1.00	Director	$0	$0	$0
CODY GRAY	BOARD MEMBER	1.00	Director	$0	$0	$0
SHANNON GREY	PROVOST	1.00	Officer Director	$0	$0	$0
KALENE GRIFFITH	BOARD MEMBER	1.00	Director	$0	$0	$0
ROCHELLE HICKS	BOARD MEMBER	1.00	Director	$0	$0	$0
RAY HYDRICK	BOARD MEMBER	1.00	Director	$0	$0	$0
MATT ISNER	BOARD MEMBER	1.00	Director	$0	$0	$0
JONI JOHNSON	BOARD MEMBER	1.00	Director	$0	$0	$0
JILL KIDDER	BOARD MEMBER	1.00	Director	$0	$0	$0
ANDREA KRUSZKA	BOARD MEMBER	1.00	Director	$0	$0	$0
JAYNA LEACH	BOARD MEMBER	1.00	Director	$0	$0	$0
PAM LEDBETTER	BOARD MEMBER	1.00	Director	$0	$0	$0
MICHAEL MANGEOT	BOARD MEMBER	1.00	Director	$0	$0	$0
KELLY MCWHORTER	BOARD MEMBER	1.00	Director	$0	$0	$0
DEBORAH MEIHLS	BOARD MEMBER	1.00	Director	$0	$0	$0
DANIELLE MORGAN	BOARD MEMBER	1.00	Director	$0	$0	$0
DESTINY OLIVER	BOARD MEMBER	1.00	Director	$0	$0	$0
JENNY PARRISH	BOARD MEMBER	1.00	Director	$0	$0	$0
CHRISSY RICHARDS	BOARD MEMBER	1.00	Director	$0	$0	$0
JIM RUDNY	BOARD MEMBER	1.00	Director	$0	$0	$0
THOMAS SALLEY	BOARD MEMBER	1.00	Director	$0	$0	$0
MEREDITH SASSER	BOARD MEMBER	1.00	Director	$0	$0	$0
LORI SIMMS	BOARD MEMBER	1.00	Director	$0	$0	$0
ENNIS SMITH	BOARD MEMBER	1.00	Director	$0	$0	$0
DALANEY THOMAS	BOARD MEMBER	1.00	Director	$0	$0	$0
KAREN TREVINO	PAST CHAIR	1.00	Officer Director	$0	$0	$0
WIT TUTTELL	BOARD MEMBER	1.00	Director	$0	$0	$0
SUSAN WEST	BOARD MEMBER	1.00	Director	$0	$0	$0
ADAM ZAPPIA	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,818,111	$1,793,386	$656,433	$24,725
2023	$1,768,516	$1,810,198	$887,313	$-41,682
2022	$1,638,872	$1,495,985	$843,705	$142,887
2021	$1,105,895	$934,837	$821,719	$171,058
2020	$516,378	$700,168	$630,954	$-183,790
2019	$1,228,876	$1,090,708	$484,556	$138,168
2018	$1,046,953	$1,053,181	$308,867	$-6,228

SOUTHEAST TOURISM SOCIETY INC