GWINNETT CONVENTION AND VISITORS BUREAU INC

EIN: 581920686 Community Improvement

DULUTH, GA

Total Revenue
$31,415,561
Total Expenses
$27,875,814
Total Assets
$39,006,816
Net Assets
$26,543,004
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1995
Legal Domicile
GA
Principal Officer
STAN HALL
Phone
7706233600
Tax Period
2023-01-01 to 2023-12-31

GWINNETT CONVENTION AND VISITORS BUREAU INC, founded in 1995, is a mid-sized nonprofit in the Community Improvement sector that reported $31.4M in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $27.9M left a modest 11% surplus.

Mission

ENHANCE ECONOMIC OPPORTUNITIES IN GWINNETT COUNTY, GEORGIA THROUGH AGGRESSIVE MARKETING OF HOSPITALITY AND TOURISM INDUSTRIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $5,429,893
Program Service Revenue $25,741,129
Investment Income $244,539
Other Revenue $0
TOTAL REVENUE $31,415,561

Expense Breakdown

Grants Paid $0
Salaries & Benefits $7,204,922
Fundraising Expenses $0
Program Expenses $26,006,692
Other Expenses $20,670,892
TOTAL EXPENSES $27,875,814

Year-over-Year Comparison

2023 2022 Change
Revenue $31,415,561 $27,687,150 +0.1%
Expenses $27,875,814 $22,442,762 +0.2%
Net Income $3,539,747 $5,244,388 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
13
Independent Members
13
Employees
504
Volunteers
14

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$807,826
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
8
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
RICHARD TUCKER BOARD MEMBER 1.00
Director
$0 $0 $0
NICOLE LOVE HENDRICKSON VICE CHAIRMAN 1.00
Officer Director
$0 $0 $0
MARCY ADAMS CHAIRMAN 1.00
Officer Director
$0 $0 $0
BERT NASUTI TREASURER 1.00
Officer Director
$0 $0 $0
COMM KIRKLAND CARDEN BOARD MEMBER 1.00
Director
$0 $0 $0
LAURA GRAMS BOARD MEMBER 1.00
Director
$0 $0 $0
BETH HILSCHER SECRETARY 1.00
Officer Director
$0 $0 $0
TOMMY HUGHES BOARD MEMBER 1.00
Director
$0 $0 $0
KEVIN HILL BOARD MEMBER 1.00
Director
$0 $0 $0
NORBERTO SANCHEZ BOARD MEMBER 1.00
Director
$0 $0 $0
NICK MASINO BOARD MEMBER 1.00
Director
$0 $0 $0
RICK DESAI BOARD MEMBER 1.00
Director
$0 $0 $0
JOSE MARQUEZ BOARD MEMBER 1.00
Director
$0 $0 $0
LISA ANDERS EXEC. DIR. GVB 40.00
Officer
$214,343 $13,625 $227,968
STAN HALL CEO 40.00
Officer
$380,812 $13,625 $394,437
JENNIFER BURDICK SILAS EXEC. DIR. FINANCE 40.00
Officer
$177,809 $7,612 $185,421
JAMES R JACKSON EXEC. DIR. FACILITIES 40.00
Highest
$174,118 $7,534 $181,652
DANIEL P MARKHAM EXEC. DIR. SALES/BOOKING 40.00
Highest
$192,024 $3,055 $195,079
MONTE MORRIS ROBERT ORTEL GENERAL MANAGER GSD 40.00
Highest
$240,089 $10,337 $250,426
ROBYN ALI ASSISTANT GENERAL MANAGER 40.00
Highest
$197,958 $8,097 $206,055
WILLIAM MARRIOTT EXEC. DIR. BUSINESS DEVELO 40.00
Highest
$143,560 $5,563 $149,123
ANNA PATRICIA WONG EXEC. DIR. OF SALES 40.00
Highest
$121,110 $11,700 $132,810
JAQITA GOODSON SENIOR SALES MANAGER 40.00
Highest
$107,751 $0 $107,751
MARCIA POWELL EXEC. DIR. MARKETING/GUEST EXPERIENCE 40.00
Highest
$101,614 $4,295 $105,909
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $31,415,561 $27,875,814 $39,006,816 $3,539,747
2022 $27,687,150 $22,442,762 $30,427,512 $5,244,388
2021 $21,705,089 $15,729,076 $29,610,598 $5,976,013
2020 $11,389,120 $14,297,003 $20,926,035 $-2,907,883
2019 $22,990,818 $21,930,553 $26,121,942 $1,060,265
2018 $24,127,080 $21,662,237 $23,654,743 $2,464,843
2017 $22,522,216 $19,516,147 $25,367,817 $3,006,069
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