COBB TRAVEL & TOURISM INC (EIN 581951844) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1991

Legal Domicile

Principal Officer

HOLLY A QUINLAN

Phone

6783032641

Tax Period

2024-10-01 to 2025-09-30

COBB TRAVEL & TOURISM INC, founded in 1991, is a community nonprofit that reported $4.8M in total revenue in fiscal year 2024. Expenses of $5.3M exceeded revenue, resulting in a 12% operating deficit.

Mission

TO INCREASE VISITATION TO AND AWARENESS OF COBB COUNTY, GA, THEREBY ENHANCING ECONOMIC IMPACT WITHIN THE COUNTY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,358,571

Program Service Revenue $283,582

Investment Income $126,588

Other Revenue $0

TOTAL REVENUE $4,768,741

Expense Breakdown

Grants Paid $90,252

Salaries & Benefits $2,318,853

Fundraising Expenses $0

Program Expenses $2,657,841

Other Expenses $2,923,843

TOTAL EXPENSES $5,332,948

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,768,741	$4,719,933	+0.0%
Expenses	$5,332,948	$4,182,744	+0.3%
Net Income	$-564,207	$537,189	-2.1%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$526,528

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JENNIFER BENNETT	SECRETARY	1.00	Officer Director	$0	$0	$0
ZACH KERNS	CHAIRMAN	1.00	Officer Director	$0	$0	$0
GREG FULLER	DIRECTOR	1.00	Director	$0	$0	$0
MONIQUE SHEFFIELD	DIRECTOR	1.00	Director	$0	$0	$0
DALE GUSTAFSON	DIRECTOR	1.00	Director	$0	$0	$0
JAMES L RHODEN JR	DIRECTOR	1.00	Director	$0	$0	$0
DAWN TRUEMPER	DIRECTOR	1.00	Director	$0	$0	$0
CHERYL RICHARDSON	DIRECTOR	1.00	Director	$0	$0	$0
ROGER FLEMING	VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
ALAN MARTIN	DIRECTOR	1.00	Director	$0	$0	$0
ELLEN SMITH	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL KNOWLES	TREASURER	1.00	Officer Director	$0	$0	$0
ERIC GRAY	NON VOTING DIRECTOR	1.00	Director	$0	$0	$0
OMAR VEGA	NON VOTING DIRECTOR	1.00	Director	$0	$0	$0
HOLLY QUINLAN	PRESIDENT & CEO	40.00	Officer	$230,752	$0	$230,752
LINDSEY BURRUSS	COO	40.00	Officer	$156,760	$0	$156,760
RACHEL ROGERS	VP OF SALES	40.00	Officer	$139,016	$0	$139,016

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,768,741	$5,332,948	$7,203,734	$-564,207
2024	$4,719,933	$4,182,744	$7,808,529	$537,189
2023	$4,243,440	$3,169,137	$3,929,988	$1,074,303
2022	$3,057,651	$2,431,459	$2,808,886	$626,192
2021	$2,354,656	$2,064,073	$2,444,158	$290,583
2020	$3,216,439	$2,159,601	$1,836,597	$1,056,838
2019	$2,270,815	$1,897,681	$808,307	$373,134
2018	$1,536,017	$1,514,330	$435,391	$21,687

COBB TRAVEL & TOURISM INC