THE RETHINK GROUP INC

EIN: 582194943 501(c)(3) Religion

CUMMING, GA

Total Revenue
$14,295,527
Total Expenses
$14,297,063
Total Assets
$1,527,046
Net Assets
$734,492
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1995
Legal Domicile
GA
Principal Officer
MIKE JEFFRIES
Phone
6782538883
Tax Period
2024-08-01 to 2025-07-31

THE RETHINK GROUP INC, founded in 1995, is a mid-sized nonprofit in the Religion sector that reported $14.3M in total revenue in fiscal year 2024. Revenue fell 41% from the prior year — a significant decline worth monitoring.

Mission

TO TEACH BIBLICAL PRINCIPLES OF MARRIAGE AND FAMILY LIFE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,324,560
Program Service Revenue $5,413,324
Investment Income $5,714,570
Other Revenue $1,843,073
TOTAL REVENUE $14,295,527

Expense Breakdown

Grants Paid $0
Salaries & Benefits $5,645,810
Fundraising Expenses $0
Program Expenses $7,524,615
Other Expenses $8,651,253
TOTAL EXPENSES $14,297,063

Year-over-Year Comparison

2024 2023 Change
Revenue $14,295,527 $24,087,941 -0.4%
Expenses $14,297,063 $25,268,427 -0.4%
Net Income $-1,536 $-1,180,486 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
7
Independent Members
5
Employees
122
Volunteers
7

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$440,818
Total Directors
7
$179,749
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOEL MANBY BOARD CHAIRMAN & CONSULTANT 20.00
Officer Director
$15,943 $0 $15,943
TONY ADAMS TREASURER 5.00
Officer Director
$0 $0 $0
MIKE JEFFRIES SECRETARY & CONSULTANT 40.00
Officer Director
$163,806 $0 $163,806
DAVID SALYERS DIRECTOR 5.00
Director
$0 $0 $0
JENNIFER BARNES DIRECTOR 5.00
Director
$0 $0 $0
PHYLISS DORMAN DIRECTOR 5.00
Director
$0 $0 $0
VIRGINIA WARD DIRECTOR 5.00
Director
$0 $0 $0
MIKE CLEAR INTERIM PRESIDENT (PART YEAR) 40.00
Officer
$175,218 $85,851 $261,069
KEVIN BENSON EXECUTIVE DIRECTOR OF SALES (PART YEAR) 40.00
Highest
$154,636 $16,920 $171,556
DEBRA JOINER VP OF CHURCH PARTNERSHIPS 40.00
Highest
$140,584 $16,771 $157,355
ROBERT MILSTEAD VP OF IT (PART YEAR) 40.00
Highest
$252,885 $528 $253,413
SUSAN ODOM VP OF FINANCE (PART YEAR) 40.00
Highest
$130,047 $14,551 $144,598
BRIAN DAVIS EXECUTIVE DIRECTOR OF DATA & ANALYSIS (PART YEAR) 40.00
Highest
$134,768 $14,490 $149,258
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $14,295,527 $14,297,063 $1,527,046 $-1,536
2024 $24,087,941 $25,268,427 $3,791,309 $-1,180,486
2023 $27,243,274 $28,573,373 $4,644,111 $-1,330,099
2022 $25,449,536 $26,693,656 $4,588,556 $-1,244,120
2021 $26,130,363 $24,679,905 $5,968,451 $1,450,458
2020 $27,983,786 $29,302,186 $4,614,343 $-1,318,400
2019 $31,348,070 $31,030,745 $5,654,630 $317,325
2018 $28,564,593 $29,296,954 $5,585,439 $-732,361
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